1、 2. 亲爱的（某某先生/某某女士）： 3. 我联系您是因为也许我能够（你能够为潜在客户提供的可能的价值。） 4. 像您这样的企业（列表）聘用我们（对于潜在客户来说可能带来的、可量化的价值。 5. 回复这封电子邮件，我就会用电子邮件给您发送更多的详细信息，这样您就能够快速判断您是否值得花时间来了解我们。 6. （发件人姓名和 _） 下面是这种结构为什么会有用的原因。 1. 标题吸引了收件人打开你的电子邮件。“有关的事情”可能是一位彼此都认识的联系人，也可能是在目标客户企业中最近发生的一个变动，目标客户某个竞争对手的标志等等。 2. 尽管一些行业和企业没有那么正式，但是当你第一次联系某个人的时候
2、，最好是采用比较正式的方式。礼多人不怪。 3. 如果你能快速切入正题，人们总是会很感谢。从目标客户的角度看，“主题”就是“这和我有什么关系”。所以直接告诉他们。 4. 这是你的销售邮件，但是要从客户的角度来写。列表上的客户应该和目标客户在规模和形态上都比较类似。如果你写不出这样的客户 _，可以笼统地说“我们的客户聘请我们” 5. 期望第一封电子邮件就能够说服目标客户愿意花时间和你会面是非常不切实际的。相反，你应该把“下一步”设计成一些小事，通过这些事可以反映出客户的接受。 6. 目标客户足够聪明，如果需要的话，他们完全能够找到如何联系你或访问你的网站。 1. 向顾客推销商品 Dear Sir:
3、 May 1, xx Inquiries regarding our new product, the Deer Mountain Bike, have been ing in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Jun.1, xx We
4、 received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at petitive prices in order to secure our business. We look forward to hearing from yo
5、u soon. Truly 3. 迅速提供报价 June 4, xx Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand
6、 why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 June 8, xx We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared t
7、o grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. Yours truly 5-1 同意进口商的还价 Dear Sirs: June 12, xx Thank you for your letter of June the 8th. We have aept
8、ed your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. Sincer
9、ely 5-2 拒绝进口商的还价 Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a qua
10、ntity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer. 6. 正式提出订单 June 15, xx We have discussed your offer of 5% and aept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before
11、the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date. 7. 确认订单 June 20, xx Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effo
12、rt to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times. 8. 请求开立信用证 Gentlemen: June 18, xx Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This aount shall be availabl
13、e until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested. 9. 通知已开立信用证 June 24, xx Thank you for your letter of June 18 enclosing details of your terms. Aording to your request for opening an irrevocable L/C, we have instructed the Bei _g City Commercial Bank to open a cr
14、edit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed. 10. 请求信用证延期 Dear Sir： Sep. 1, xx We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid
15、that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30. 11. 同意更改信用证 Sept. 5, xx We received your letter today and have informed our customers of your situation. As requested, we have instructed the Bei _g City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development. We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are
