1、Today nearly all goods at any given price point do much the same job.So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer，which could be through the visual appeal of the product or its packa
2、ging，or the imagery（意象） created by advertising.And what of the Dyson vacuum cleaner? Mr.Dyson may believe that people buy these machines because of the graphs showing their superior suction，but most vacuum cleaners do a good job；the main reason people pay extra for a Dyson is that it is a vacuum cle
3、aner with a trendy brand.With its inside workings exposed，it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside.Functional it may be，but it is a bit of a trick，too.【语篇导读】英国吸尘器发明家Dyson因强烈反对设计博物馆太过注重外在的风格样式而辞职，他认为这里应该是研究学问的地方
4、。1Mr.Dyson left the Design Museum because he thought the museum _.Adidnt increase the number of visitorsBcouldnt provide scholarships for learnersCwasnt loyal to its original purpose of learningDdidnt have great appeal for serious industrial design解析推理判断题。由第一段的最后一句话和第二段的第一句可知，他辞职是因为设计博物馆太注重风格样式。他认为这
5、里应该是研究学问的地方，他们的做法违背了这个初衷。答案C2Speaking of clothing，the underlined word“latter” refers to “_ ”Aaffording protectionBindicating ones identityCproviding warmthDmaking someone beautiful解析词义猜测题。根据文章内容可知，这里的latter指的是前面一句话中的form，即外形。因此D项正确。答案D3What can we learn from Paragraph 4?AA product with convenient pa
6、ckaging sells well.BThe majority of consumers prefer to buy branded goods.CMost similarly priced products are of a comparable standard.DEmotion contributes much to the development of advertising industry.解析细节理解题。由第四段的第一句可知，大多数指定价格的产品都做着同样的工作，即大多数相似价格的产品都有可比的标准。所以C项正确。4What is the authors attitude to
7、wards the form of a product?AOptimistic. BSceptical.CDisapproving. DObjective.解析态度推断题。由最后两段的内容可知，作者认为产品的外形还是很重要的，但也是个小花招，因此作者对产品外形持客观的态度。选D。人物介绍时间：（2014宁夏银川一中高三月考）Sam Walton，the founder of WalMart，was born in Kingfish，Oklahoma on March 29,1918.He was raised in Missouri where he worked in his fathers
8、 store while attending school.This was his first retailing（零售业） experience and he really enjoyed it.After graduation，he began his own career as a retail merchant.He soon opened his first WalMart store in 1962 in Rogers，Arkansas.WalMart specialized in name brands at low prices and Sam Walton was surp
9、rised at the success.Soon a chain of WalMart stores sprang up across rural America.Waltons management style was popular with employees and he founded some of the basic concepts of management that are still in use today.After taking the company public in 1970，Walton introduced his“profit sharing plan
10、”The profit sharing plan was a plan for WalMart employees to improve their income dependent on the profits of the store.Sam Walton believed that “individuals dont win，while teams do”Employees at WalMart stores were offered stock options（认股选择权） and store discounts.These benefits are commonplace today
11、，but Walton was among the first to implement（实施） them.Walton believed that a happy employee meant happy customers and more sales.He also believed that by giving employees a part of the company and making their success dependent on the companys success，they would care about the company.By the 1980s，W
12、alMart had sales of over one billion dollars and over three hundred stores across North America.WalMarts unique decentralized（分散的） distribution system，also Waltons idea，created the edge needed to further encourage growth in the 1980s during growing complaints that the “superstore” was stopping small
13、er and traditional stores from developing.By 1991，WalMart was the largest US retailer with 1,700 stores.Walton remained active in managing the company，as president and CEO until 1988 and chairman until his death.He was awarded the Medal of Freedom shortly before his death.【语篇导读】本文介绍了沃尔玛公司的创始人山姆沃尔顿。1
14、962年，他开办了第一家沃尔玛百货商店。经过几十年的奋斗，他使沃尔玛公司成为全球最大的连锁零售王国。他的经营理念现在仍然适用。1Sam Walton first made a hit in retailing when _.Ahe worked in his fathers storeBhe created Waltons management styleCa chain of WalMart stores sprang up across rural AmericaDhe specialized in name brands at low prices根据第二段中的“WalMart spec
15、ialized in name brands at low prices and Sam Walton was surprised at the success.”可知，沃尔玛在低价销售名牌产品时取得了意想不到的成功，因此选D。2What is the purpose of Waltons carrying out “profit sharing plan”？ATo make sure all the employees had their own shares.BTo encourage the employees to work hard and make joint efforts.CT
16、o select excellent employees for his stores.DTo make more profit for himself.根据第四段的第二句“The profit sharing plan was a plan for WalMart employees to improve their income dependent on the profits of the store.”可知，雇员的收入与商店的利润挂钩，这个计划就是为了鼓励员工努力工作。答案B3Which of the following statements is TRUE?AWith Waltons
17、 management style，employees treated the stores as their own.BWalton wasnt one of the merchants who first implemented stock options.CThe smaller and traditional stores were well affected by Waltons stores.DIn his old age，Walton gave all the management to his men.根据第四段的最后一句“He also believed that by gi
18、ving employees a part of the company and making their success dependent on the companys success，they would care about the company.”可知，沃尔顿的经营理念就是让员工把公司当成自己的一样去关心。答案A4What does the underlined word“edge” in the last paragraph mean here?ADanger. BDisadvantage.CAdvantage. DSystem.根据上下文内容可知，沃尔顿的想法是让沃尔玛独特的
19、分散配送体系创造优势以进一步鼓励发展，因此edge表示“优势”，故答案为C。议论文话题：积极人生时间：河南新乡许昌平顶山高三调研）Gretchen Alexander is sightless.But she refuses to allow her blindness to limit her life activities.She enjoys archery，golf，softball，sailing and water skiing，as well as a number of other activities that those of us who are sighted have
20、 yet to learn.She also speaks to groups about living life fully.When speaking to a group of high school students，she was once asked if there was anything she wouldnt try.“Ive decided to never sky dive，” she answered.“It would scare the heck out of my dog.”Why do some people rise above their problems
21、 and live life fully，while others become defeated? Merle Shain explains it this way：“There are only two ways to approach life: as a victim or as a gallant fighter.And you must decide whether you want to act or to react.”When discouraged，a victim reacts，perhaps in pain or selfpity.But a fighter will
22、act.A fighter will make a decision to change that set of circumstances that left him or her discouraged.Or a fighter will decide to accept those circumstances with grace and move ahead anyway.A fighter will decide to act with courage.A fighter will take responsibility for his or her happiness.No mat
23、ter how afraid，a fighter will refuse to give in to the most defeating of all human emotionshelplessness.A victim reacts.A fighter acts.Its your decision.Its a decision about whether you will live your life fully with courage，or you will be forever defeated by harsh circumstances.Make it well，for it
24、may be one of the most important decisions you ever make.Will you be a victim or a gallant fighter?【语篇导读】这是一篇议论文。文章以Gretchen Alexander 为例，论述了在生活中当你遇到不愉快的事情时，你应该做一名受害者还是做一名勇敢的战士。1The best title for this article would be _.AGretchen Alexanders LifeBMerle Shains Attitude to LifeCVictims and FightersDTh
25、e Way of Life解析标题归纳题。文章的最后一段“Will you be a victim or a gallant fighter？”点出了文章主题。故C项最适合作为文章标题。2What can we learn about Gretchen Alexander from this passage?AShe is more athletic than those of us who are sighted.BShe is discouraged when her dog is scared.CThere is no limitation to her life activities.
26、DShe is a brave fighter.根据第一段中的“Gretchen Alexander is sightless.But she refuses to allow her blindness to limit her life activities.”和“She also speaks to groups about living life fully.”可知，Gretchen Alexander在生活中是一位勇敢的战士。3The underlined word “it” in Paragraph 3 is closest in meaning to “_”Alife BchoiceCcourage Dcircumstance从下文的“for it may be one of the most important decisions you ever make”可知，画线词的含义是“选择”。4The third paragraph mainly talks about _.Athe difference between a victim and a fighter Bthe reactions to helplessnessCdecisionmakingDa figh
