1、剑桥商务英语中级全真模拟试题四2012年剑桥商务英语中级全真模拟试题四一、ReadingPART ONELook at the statements below and the book reviews on the opposite pag e. Which section (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C or D). You will need to use some of these letters more than onc
2、e Business Consulting A This book explores the new shape of consulting. It examines why organisations use consultants,how consulting firms compete and what consultants do. Based on hundreds of interviews with the managers who hire consultants and the people who run consulting firms;it offers an autt
3、horita-tive analysis of this most shadowy of also provides invaluable practical advice on what organisations need to do to get the best out of the consultants they use and what consulting firms need to do to achieve the best results for those they work for. B Brands and Branding This book argues tha
4、t because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti globalisation movement that b
5、ig brands are bullies which do harm, this book review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. C Emerging Markets Using the real experiences of companies wherever possible to illustrate the point
6、s it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them It will serve as a guide on how to avoid mistakes other companies have made and how t
7、o detect weaknesses in current emerging market strategies. D Essential Director Managers may run a company but it is the job of directors to make sure it is well run and run in the direction. This lively and accessible guide to the important subject of corporate governance shows what needs to be don
8、e to ensure high standards and how to do it. It is aimed not only at directors, but also at managers and stakeholders in every kind of business and organisation.1 The author of this book believes that organisations will never overemphasize the importance of branding.2 The author of this book conduct
9、ed hundreds of interviews in this field so as to offer practical advices.3 You may refer to it as a guide if you enter, for the first time, the line of business discussed in this book.4Readers of this book may find it serve as a guide on what needs to be done to make sure a company is well run.5 Thi
10、s book covers almost every aspect of the field concerned and also reviews the best practice in this field.6 The target readers of this book include managers, stakeholders as well as directors in different kinds of business.7 Authentic experiences of some companies are used to demonstrate the points
11、the author wants to argue in the second edition of this book.PART TWORead the article below about decision making psychology. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 1-5, mark one letter (A-G). Do not use any letter more than once. There is one extra le
12、tter which you do not need to use. Decision Making Psychology Made Simple Decisions decisions! Understanding decision making psychology can enable you to reach a conclusion quicker. Whether its choosing a holiday destination, or project to fund. youll find this outline of decision making psychology
13、a useful addition to your management toolkit. Making up your own mind should (in theory at least) be the easiest after all, theres only one person involved! So well skip onto the more challenging area of group decision making. Somehow. out of the personality clashes,power struggles and hidden agenda
14、s, a perfect solution is expected to emerge. In group decision making, there are a number of methods that can be applied, (1) The methods that are closer to the directive range, mean that the decision is made by a limited, small number of decision makers in the group. The methods that are lower on t
15、he the participatory range, mean that the decision is made by all the parties involved. Individual Dominance is where one person in the group has the authority or power to make the final decision. Minority Minority usually takes the form of decisions delegated from larger groups and made by sub-comm
16、ittees. Majority Rules usually involve the group voting on the alternatives and the alternative receiving the most votes, wins. Consensus is achieved through group discussion of the alternatives, where every group member can agree on an option and commit to the outcome. Directive decision making is
17、great when time is tight and decisions need made fast, The risk is that decisions made by one person are owned by one person. People affected by the decision can soon make their feelings known by their actions. (2) If there is a low or negative bank account between people involved, there may be trou
18、ble ahead! (3) In simple terms, people want to be of power or status, knowing you have control and influence over your working life increases satisfaction and productivity. It is well known in the caring professions that offering choice helps speed recovery. The bed-bound patient who is asked whethe
19、r they want their curtains open or closed, or has a plant to care for. fares better than those whose life is entirely managed by other people,Involving more people in decision making is risky. It takes more time. It requires skilled facilitation. It doesnt guarantee success. (4) Decision making psyc
20、hology is simple-involvement gets results. Although power struggles, personality clashes and hidden agendas are scary territory, over time,power dissipates, people get on and agendas become more transparent. (5) The decision to work this way is yours! A、To increase your chance of a decision being ac
21、cepted, a more participatory approach is recommended. B、But what it does do, is increase the likelihood of decisions being owned and acted upon by enough people for a positive change to be effected. C、These methods map out along a spectrum,from directive to participatory decision making. D、Invest so
22、me time in learning group decision making techniques and getting facilitation experience and you will get results. E、If there is a high emotional bank account between people involved, the decision may be accepted although not liked. F、Corporate executives have come to learn that to be effective, doi
23、ng good must be grounded in a firms long-term strategy. G、So well skip onto the more challenging area of group decision making.PART THREERead the article below about product differentiation and the questions on the opposite page. For each question 1-6, mark one letter (A, B, C or D).Effective Produc
24、t Differentiation As obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or small, has to eventually come to accept. Every one of those businesses are trying t
25、o do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isnt always easy for the customers to know which business is the best and which one has the best product. What you need to do is help them along. Differentiating your business and your produ
26、cts from the competition is by far one of the most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to the full color business cards they hand out is geared towards separating themselves from
27、the rest of the flock. If youre going to compete with them youre going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simplistic. Printing well-colored brochures gives a business the chance to show their customers the subtle or not
28、 so subtle differences between them and the competition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see exactly what theyre getting when they do business with you, and the more a customer k
29、nows about a business the better the odds are theyll feel comfortable with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competition. When you hand a person a business card, fully colored with a unique design youre handing th
30、em a means to remember you. A business card can say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right color scheme alone can differentiate you from the competition,and once youve managed to separate your
31、self out, youll be in a prime position to be who the person favors when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay above the every little thing counts, the business the customers will take to heart will be the one who c
32、an show them just why theyre the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.13 According to the writer, what does every business, regardless of its size, make effort to achieve nowadays ? A、Get people to buy their products. B、Design and produce new products. C、Make their prices more competitive. D、Better the quality of their present products.14 Why do some companies design their business c
