1、HND大综合1GU1答案HND-大综合1-GU1答案Section1 Question 1:Part AGiven the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another company.12Advantages:Firstly, the partnership agreements can provide O
2、pal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly
3、, local firms well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk.Disadvant
4、ages:As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opals competitive advantages. Secondly, in a partnership with others, the control power of Opals own company might be distributed because of the con
5、sideration of other partners benefits. Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations.PART BThirdly, the mobile devices division has allowed Opal to sell their phones to competing networks allowing access to a much larger mark
6、et.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling scheme and offers environmentally friendly products and services.WeaknessesFirstly, t
7、he first hand-held phones were high priced because of the high research and development costs and the need for highly specialized production facilities. And this may cause the needs of a large amount of investment capital and the decrease in sales.Secondly, Opal is a medium sized producer of handset
8、s, which means it owns limited produce resources and investment capital resources. It may not be able to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese market may hinder the development and expansion of Opal.Lastly, the regulat
9、ory complexities of operating within the Chinese market and the fierce competition may hinder the expansion of Opal and increase a certain level of risk.PART B Choose two Key values highlighted in Appendix 3 and for each, explain how it has impacted upon the companys activities. 8Firstly, the custom
10、er deserves service excellence.Opal is a customer- focused organization. Enterprises core value is to focus on customer service and its quality. By doing so, the customer satisfaction and loyalty can be established and then the growth of sales and profits can be achieved. According to the case, in o
11、rder to enhance the quality and satisfaction of customer services, the Opal has established the Service Development Section and Customer Care Department. With the rapid development of technology, the Service Development Section is tasked to enhance the customer experience of the mobile and web-based
12、 services. And the Customer Care section is tasked to ensure that customer expectations are consistently met. Both of them are aim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will always aspire to drive technology. The development of tec
13、hnology can provide Opal with higher tech-competitiveness, and help it to develop new products and expand to larger market. As for Opal, they continue invest in other innovative products and market research, and has been very successful in identifying market trends and then using the latest technolo
14、gical developments to satisfy customer needs. And, there is a Special projects section in Opal which requires significant investment and provides the leading-edge technology required for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could access as it seeks
15、 to expand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meet a part of the Opals capital needs during its expansion, even though the amount of share capital issued will be limited to the authorized share capital amount.Secondly, issuing debentures
16、are a useful way too. Debentures are loans made to companies that carry a fixed rate of interest. However, the debenture holders need to repay the principles on time and they do not participate in the running of the company like shareholders do.Thirdly, even though both issuing shares and dividends
17、are appropriate for Opal, there still some differences between them. The shareholders have the control right of the company, but the dividend holders do not. And, the dividends holders need to repay the principle on time, while it wont be necessary for shareholders. Lastly, the shareholders can get
18、benefits from the dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足Opal 公司股东和Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息. 请解释这类数据是如何满足这些利益相关者要求的。Identify ONE item of information which both a shareholder and any of the organisations Gold works with within the Chinese market, co
19、uld use as a measure to monitor the effectiveness of the organisation. The turnover, profit, costs, dividend and earnings per share could reflect the effectiveness of a company. As for Opal, it has invested a lot in the high research and development and the need for highly specialized production fac
20、ilities costs a lot too. Meanwhile, the downward pressure on prices has led to lower profit margins and a reduced rate of growth in turnover. Except for that, the dividends directly affect on the shareholders benefits, it determines the repayments of investment and whether the investors are willing
21、continue to invest or not. The dividend and earnings per share of Opal is increasing which means it is attracting more potential shareholders to invest in Opal and the existing shareholders to invest more, and it is essential for the finance and the expansion of Opal. PART CExplain the possible effe
22、cts that the expansion into the Chinese market could have upon the profitability of the business.Firstly, in the long run, the profitability of Diamond would increase. Because China is potentially the largest global telecommunications market, and it provides Diamond with an unrivalled opportunity to
23、 generate growth. The size of Chinas population is huge, and there are room remains for massive expansion.Secondly, in the short-term, the profitability of Diamond would not grow rapidly. China is an emerging market, the competition is likely to be severe with 43 foreign national manufacturers and n
24、etwork providers already having a presence in China and a further 25 medium to large firms set to enter the market over the coming 3 years. Diamond needs to invest a number of money in to the new market, and the costs cannot be taken back in the short-term.Thirdly, the profitability of Diamond would
25、 not grow rapidly in the short-term because in order to enter the new market, Diamond may facing the big funding gap, and it would cost a lot to finance the needed capital.Fourthly, the profitability would not grow rapidly in the short-term because of the low-price competition. In order to gain a la
26、rger market share and coverage, and survive in the intense competition, Diamond may choose to lower the price at the beginning of entering the Chinese market.Question 2PART AExplain any changes to the policies of governments that may support the market progression and expansion of Opal. 8As the nigh
27、t-watch man, the government should not directly intervene the market operation, so it should provide further deregulation for companies. Except for this, government should supervise the market and regulate the economic activities to provide companies like Opal with a stable and peaceful environment.
28、 Besides, government can provide Opal with more financial sources or support and implement some reward investment to facilitate the expansion of Opal. And Opal needs to make more trade agreements with other countries government.PART BAnalyse the main factors that will affect demand for the products
29、of Opal.6Firstly, the price has an inverse relationship with demand, the higher the price, the less people will choose the product. The downward pressure on prices might lead to more demand of Opals products. Secondly, the technology is of great importance, and Opal identified the market trends and
30、then uses the latest technological developments to satisfy customer needs, by doing so, more customers will be attracted and the demand will increase. Thirdly, the purchasing power of people will directly affect the demand, since Opal is cutting the prices, more people will be able to afford the cos
31、ts of Opals products, the demand will increase.PART CDescribe actions that Opal could take to stimulate demand for their products within the Chinese market. 6Firstly, cutting prices can attract more subscribers and make Opal more competitive. Secondly, cooperate with the local well-known firms can e
32、stablish the recognition of the brand.Thirdly, demand can be improved by advertising and other promotional activities.Fourthly, Opal can share the resources with other companies to enhance the competitiveness of the whole industry.Fifthly, cooperate with the international companies, such as Nokia and Siemens, can attract and share their loyal customers and enhance the international reputation.Last but not least, Opal needs to develop the technology and provide consumers with the new and up-date products with more functions.Question 3PART AAnalyse pos
