1、UNIT 3 3(PASSAGE B)ADVERTISINGOct.14-18,2013Week 7Warming UpItalian SpacecraftHow do you understand the word“Spacecraft”?What connotations do you have when you think of it?No One Cares More About Your Image.How do you interpret the word“Image”?The Uses and Abuses of AdvertisementsLead-inCommunicativ
2、e TasksContent AwarenessReading SkillsGeneral WritingDebate Lead-in Many products for sale seem to scream at us,“Buy me!Buy me!”Advertising is a big business in our world with many products 1)_ for our attention.Think of the last time you bought clothes.You probably noticed the 2)_ of colors,pattern
3、s,fabrics and brands you could 3)_ from.Which kind of soft 4)_ would you like to have today or what kind of computer do you want?Advertisers are skilled in the art of making their products look the best to appeal to our senses.But products arent always what they seem.Sometimes advertising is decepti
4、ve and as 5)_,we must be careful about what we choose to buy.It is important to learn to 6)_ products and identify our purpose in purchasing the things we petingvarietychoosedrinkconsumerscompareLead-inBut the good thing about advertising is that it helps people to 7)_ and refine their choices.In th
5、e United States,the Ad Council creates timely public service messages to the nation.Their purpose is to raise awareness of public problems that citizens can 8)_ to.Inspiring ads cause individuals to take action and even save lives.9)_ in America,for example,has been reduced over the years because of
6、 the creative public service advertisements that the council 10)_.“Please,please dont be a litter bug,cause every litter bit hurts.”Many families have taught their children to place litter in the trash can in response to this catchy phrase,which has affected generations as each succeeding generation
7、 has taught their children not to litter.make decisionsrespondPollutionprovidesLead-infor salebe on sale/have a salea clearance saleappeal todeceptiveraise awareness of take actiontrash can 出售出售减价销售减价销售清舱出售清舱出售吸引吸引欺骗的欺骗的提高意识提高意识采取行动采取行动垃圾箱垃圾箱Language Focus-Lead-inTaskTask1 1TaskTask2 2DialogueDialog
8、ue1 1DialogueDialogue2 2Communicative TasksJohn:Lili,have you seen this public service advertisement on children in the mountainous regions who are dropping out of school or are unable to attend school because their families cannot afford the tuition?Lili:No,John,I dont believe Ive seen it.Where did
9、 you find it?John:In the local newspaper.Apparently its an advertisement by a public service group who is seeking financial assistance and donations to help these children.Lili:I had no idea this problem even existed.I wish there was something we could do to help.John:Well,the advertisement provides
10、 a telephone number and an address where donations can be made.I think I know where the location is;its a large volunteer center.The advertisement says that they are looking for money donations as well as educational books and school supplies.Lili:Ive got quite a few school books left over from a Su
11、mmer School program that I was enrolled in a few years ago.I would love to donate them to the children there.John:And I would be willing to donate some money.Why dont you carry the books over to the address?Lili:That sounds great.Im really glad you saw that public service advertisement.It feels good
12、 helping others in need.John:Im glad I saw it too.Im sure more people would be willing to help out if only they knew there was a need.Lili:I agree.Volunteer groups are so important.We need more of these kinds of efforts helping society.Dialogue1:TalkingAboutaPublicServiceAdvertisementCommunicative T
13、asksMichael:I sure feel cheated!Xiaolin:Why?Did somebody take advantage of you?Michael:Not really.Its really my own fault.I saw a sales promotion advertisement in the newspaper last week saying that many items at AA Supermarket were going to be marked down 50%over the weekend.So,I got up early Satur
14、day morning and rushed over there first thing and bought several of the items.Xiaolin:Sounds like you got some great deals!So why do you feel cheated?Michael:I guess I was so caught up in the excitement of getting such a good discount that I didnt bother to notice the expiration dates on some of the
15、 products.I bought a large box of milk thinking it would last me the whole week.I just noticed today that it was due to expire tomorrow!What a waste!Xiaolin:I learned the same lesson the hard way myself.Its frustrating,I know.Michael:It makes me so angry to realize that not only did I not save 50%,I
16、 lost money because I had to throw the milk away.Xiaolin:Shoppers have to be on guard against those“beautiful traps”of advertising.We think were getting a really good discount when in fact were just getting a lower quality product.Michael:Ill still watch for discounts,but Im going to make sure I always check the expiration dates from now on.Xiaolin:Thats what I do.Dialogue2:TalkingAboutaSalesAdvertisementCommunicative TasksBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthe
