大学体验英语第二册Unit3课文B.ppt
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大学体验英语第二册Unit3课文B.ppt
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UNIT33(PASSAGEB)ADVERTISINGOct.14-18,2013Week7WarmingUpItalianSpacecraftHowdoyouunderstandtheword“Spacecraft”?
Whatconnotationsdoyouhavewhenyouthinkofit?
NoOneCaresMoreAboutYourImage.Howdoyouinterprettheword“Image”?
TheUsesandAbusesofAdvertisementsLead-inCommunicativeTasksContentAwarenessReadingSkillsGeneralWritingDebateLead-inManyproductsforsaleseemtoscreamatus,“Buyme!
Buyme!
”Advertisingisabigbusinessinourworldwithmanyproducts1)_forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2)_ofcolors,patterns,fabricsandbrandsyoucould3)_from.Whichkindofsoft4)_wouldyouliketohavetodayorwhatkindofcomputerdoyouwant?
Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsarentalwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)_,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)_productsandidentifyourpurposeinpurchasingthethingswepetingvarietychoosedrinkconsumerscompareLead-inButthegoodthingaboutadvertisingisthatithelpspeopleto7)_andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_.“Please,pleasedontbealitterbug,causeeverylitterbithurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.makedecisionsrespondPollutionprovidesLead-inforsalebeonsale/haveasaleaclearancesaleappealtodeceptiveraiseawarenessoftakeactiontrashcan出售出售减价销售减价销售清舱出售清舱出售吸引吸引欺骗的欺骗的提高意识提高意识采取行动采取行动垃圾箱垃圾箱LanguageFocus-Lead-inTaskTask11TaskTask22DialogueDialogue11DialogueDialogue22CommunicativeTasksJohn:
Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?
Lili:
No,John,IdontbelieveIveseenit.Wheredidyoufindit?
John:
Inthelocalnewspaper.Apparentlyitsanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili:
Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.John:
Well,theadvertisementprovidesatelephonenumberandanaddresswheredonationscanbemade.IthinkIknowwherethelocationis;itsalargevolunteercenter.Theadvertisementsaysthattheyarelookingformoneydonationsaswellaseducationalbooksandschoolsupplies.Lili:
IvegotquiteafewschoolbooksleftoverfromaSummerSchoolprogramthatIwasenrolledinafewyearsago.Iwouldlovetodonatethemtothechildrenthere.John:
AndIwouldbewillingtodonatesomemoney.Whydontyoucarrythebooksovertotheaddress?
Lili:
Thatsoundsgreat.Imreallygladyousawthatpublicserviceadvertisement.Itfeelsgoodhelpingothersinneed.John:
ImgladIsawittoo.Imsuremorepeoplewouldbewillingtohelpoutifonlytheyknewtherewasaneed.Lili:
Iagree.Volunteergroupsaresoimportant.Weneedmoreofthesekindsofeffortshelpingsociety.Dialogue1:
TalkingAboutaPublicServiceAdvertisementCommunicativeTasksMichael:
Isurefeelcheated!
Xiaolin:
Why?
Didsomebodytakeadvantageofyou?
Michael:
Notreally.Itsreallymyownfault.IsawasalespromotionadvertisementinthenewspaperlastweeksayingthatmanyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.So,IgotupearlySaturdaymorningandrushedovertherefirstthingandboughtseveraloftheitems.Xiaolin:
Soundslikeyougotsomegreatdeals!
Sowhydoyoufeelcheated?
Michael:
IguessIwassocaughtupintheexcitementofgettingsuchagooddiscountthatIdidntbothertonoticetheexpirationdatesonsomeoftheproducts.Iboughtalargeboxofmilkthinkingitwouldlastmethewholeweek.Ijustnoticedtodaythatitwasduetoexpiretomorrow!
Whatawaste!
Xiaolin:
Ilearnedthesamelessonthehardwaymyself.Itsfrustrating,Iknow.Michael:
ItmakesmesoangrytorealizethatnotonlydidInotsave50%,IlostmoneybecauseIhadtothrowthemilkaway.Xiaolin:
Shoppershavetobeonguardagainstthose“beautifultraps”ofadvertising.Wethinkweregettingareallygooddiscountwheninfactwerejustgettingalowerqualityproduct.Michael:
Illstillwatchfordiscounts,butImgoingtomakesureIalwayschecktheexpirationdatesfromnowon.Xiaolin:
ThatswhatIdo.Dialogue2:
TalkingAboutaSalesAdvertisementCommunicativeTasksBrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthe
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