ECOMMMERCE.docx
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ECOMMMERCE.docx
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ECOMMMERCE
JiangxiUniversityofFinanceandEconomics
InternationalSchool
E-Commerce
一、Overview
Thiscourseisauthorizedaccordingtothecultivatingprogramforstudentsofundergraduatein2006
Course
E-commerce
Code
12773
Property
Requiredcourse
Priority
No
Totalhours
32
Weeklyhours
2
School
InternationalSchool
Lecturer
Lixinwu
Writer
Lixinwu
Writingtime
April2007
Personincharge
Lixinwu
Examiner
Wangyaode
Teachingbook
E-commerce7th,MechanicalindustryPress,GrayPSchneider
References
ShaobingjiaE-commerce1st,HighereducationPress,2004
HujiuyanE-commerce1st,SouthChinaUniversityofScienceandTechnologyPress,2003
ChengdongE-commerce1st,NortheastFinanceandEconomicUniversityPress,2001
WugongyiE-commerceappliedcourse,NankaiUniversityPress,2000
Learningobjective
ThepurposeofthebookistomakestudentsknowsomebasicconceptsandusagesofE-commerceintheinternationaltrade.
Requirements
Thekeyconceptsandusages,thatistheteachingrequirement,canbelistedasfollows:
theconceptsofE-commerce,technologyinfrastructure,sellingmodels,marketingontheweb,B2Bstrategies,onlineauction,theenvironmentofE-commerce,E-commercesecurity,paymentsystemandplanningforanE-commercesystem.
Difficulties
Keys:
BusinessModels,RevenueModels,andBusinessProcesses,ValueChainsinElectronicCommerce,BuildingaWebPresence,WebMarketingStrategies,Strategiesthatbusinessesusetoimprovepurchasing,logistics,andothersupportactivities,StrategiesforWebauctionsitesandauction-relatedbusinesses,Lawsthatgoverntheuseofintellectualpropertybyonlinebusinesses,WebServerBasics,Onlinesecurityissues,OnlinePaymentBasics,PlanningElectronicCommerceInitiatives
Difficulties:
WebMarketingStrategies,PlanningElectronicCommerceInitiatives,WebServerBasics
Examination
Exam:
checkonworkattendance10%,quiz:
10%,papertest80%
Examtime:
120minutes
二、
Assignedoftheteachinghours
Chapter
Content
Teachinghours
Lecture
Exercise
Chapter1
ElectronicCommerce,BusinessModels,RevenueModels,andBusinessProcesses,ValueChainsinElectronicCommerce,SWOTAnalysis:
EvaluatingBusinessUnitOpportunities,InternationalNatureofElectronicCommerce
3
Chapter2
TheInternetandtheWorldWide,Packet-SwitchedNetworks,InternetProtocols
1
Chapter3
Revenuemodels,RevenuestrategyissuesthatcompaniesfacewhensellingontheWeb,CreatinganeffectivebusinesspresenceontheWeb,CommunicatingeffectivelywithcustomersontheWeb
4
Chapter4
WebMarketingStrategies,CommunicatingwithDifferentMarketSegments,AdvertisingontheWeb,E-MailMarketing,Technology-EnabledCustomerRelationshipManagement,CreatingandMaintainingBrandsontheWeb,SearchEnginePositioningandDomainNames
4
Chapter5
Strategiesthatbusinessesusetoimprovepurchasing,logistics,andothersupportactivities,SupplychainmanagementandhowbusinessesareusingtheInternetandWebtechnologiestoimproveit,Electronicmarketplacesandportalsthatmakepurchase-salenegotiationseasierandmoreefficient
4
Chapter6
Originsandkeycharacteristicsofthesevenmajorauctiontypes,StrategiesforWebauctionsitesandauction-relatedbusinesses,VirtualcommunitiesandWebportals
4
Chapter7
Lawsthatgovernelectroniccommerceactivities,
Onlinecrime,terrorism,andwarfare,Ethicsissuesthatariseforcompaniesconductingelectroniccommerce,Conflictsbetweencompaniesdesiretocollectandusedataabouttheircustomersandtheprivacyrightsofthosecustomers,Taxesthatareleviedonelectroniccommerceactivities
4
Chapter8and9
WebServerBasics,ElectronicMail(E-Mail)
BasicFunctionsofElectronicCommerceSoftware
2
Chapter10
Onlinesecurityissues,Securityforclientcomputers,Securityforthecommunicatechannelsbetweencomputers,Securityforservercomputers
1
Chapter11
OnlinePaymentBasics,PaymentCards,ElectronicCash,ElectronicWallet,Stored-ValueCards,InternetTechnologiesandtheBankingIndustry
2
Chapter12
PlanningElectronicCommerceInitiatives,StrategiesforDevelopingElectronicCommerceWebSite,ManagingElectronicCommerceImplementation
3
Total
32
三、Objectives,difficultiesandcontentsoftheunitsetting
Chapter1IntroductiontoE-commerce
【Objectives】
TomakestudentsknowthebasicconceptsofE-commerce
【Difficulties】
ValueChainsinElectronicCommerce
【Contents】
ElectronicCommerce,BusinessModels,RevenueModels,andBusinessProcesses,ValueChainingElectronicCommerce,SWOTAnalysis:
EvaluatingBusinessUnitOpportunities,InternationalNatureofElectronicCommerce
Chapter2TechnologyInfrastructure
【Objectives】
TomakestudentsknowtheknowledgeofinternetforE-commerce
【Difficulties】
Packet-SwitchedNetworks,InternetProtocols
【Contents】
TheInternetandtheWorldWide,Packet-SwitchedNetworks,InternetProtocols
Chapter3Sellingontheweb
【Objectives】
Tomakestudentsknowhowtodobusinessontheinternet.
【Difficulties】
Revenuemodels,communicatingeffectivelywithcustomersontheWeb
【Contents】
Revenuemodels,RevenuestrategyissuesthatcompaniesfacewhensellingontheWeb,CreatinganeffectivebusinesspresenceontheWeb,CommunicatingeffectivelywithcustomersontheWeb
Chapter4Marketingontheweb
【Objectives】
Tomakestudentsknowhowtoopeninternetmarket
【Difficulties】
WebMarketingStrategies
【Contents】
WebMarketingStrategies,CommunicatingwithDifferentMarketSegments,AdvertisingontheWeb,E-MailMarketing,Technology-EnabledCustomerRelationshipManagement,CreatingandMaintainingBrandsontheWeb,SearchEnginePositioningandDomainNames
Chapter5B2BStrategies
【Objectives】
TomakestudentsknowsomebasicB2BStrategies
【Difficulties】
SupplychainmanagementandhowbusinessesareusingtheInternetandWebtechnologiestoimproveit
【Contents】
Strategiesthatbusinessesusetoimprovepurchasing,logistics,andothersupportactivities,SupplychainmanagementandhowbusinessesareusingtheInternetandWebtechnologiestoimproveit,Electronicmarketplacesandportalsthatmakepurchase-salenegotiationseasierandmoreefficient
Chapter6Onlineauction
【Objectives】
TomakestudentsknowsomeauctiontypesandsomeknowledgeofVirtualcommunities
【Difficulties】
Originsandkeycharacteristicsofthesevenmajorauctiontypes
【Contents】
Originsandkeycharacteristicsofthesevenmajorauctiontypes,StrategiesforWebauctionsitesandauction-relatedbusinesses,VirtualcommunitiesandWebportals
Chapter7theenvironmentofE-commerce
【Objectives】
TomakestudentsknowsomeenvironmentrelatedtoE-commerce
【Difficulties】
Conflictsbetweencompaniesdesiretocollectandusedataabouttheircustomersandtheprivacyrightsofthosecustomers,Taxesthatareleviedonelectroniccommerceactivities
【Contents】
Lawsthatgovernelectroniccommerceactivities,Onlinecrime,terrorism,andwarfare,Ethicsissuesthatariseforcompaniesconductingelectroniccommerce,Conflictsbetweencompaniesdesiretocollectandusedataabouttheircustomersandtheprivacyrightsofthosecustomers,Taxesthatareleviedonelectroniccommerceactivities
Chapter8E-commercesoftware
【Objectives】
TomakestudentsknowsomebasichardwareandsoftwareofE-commerce
【Difficulties】
WebServerBasics,ElectronicMail(E-Mail),basicFunctionsofElectronicCommerceSoftware
【Contents】
WebServerBasics,ElectronicMail(E-Mail),basicFunctionsofElectronicCommerceSoftware
Chapter9E-commercesecurity
【Objectives】
TomakestudentsknowhowtoprotectE-Commercesystem
【Difficulties】
Onlinesecurityissues
【Contents】
Onlinesecurityissues,Securityforclientcomputers,Securityforthecommunicatechannelsbetweencomputers,Securityforservercomputers
Chapter10PaysystemforE-commerce
【Objectives】
TomakestudentsknowsomehowtopayinE-commerce
【Difficulties】
InternetTechnologiesandtheBankingIndustry
【Contents】
OnlinePaymentBasics,PaymentCards,ElectronicCash,ElectronicWallet,Stored-ValueCards,InternetTechnologiesandtheBankingIndustry
Chapter11PlanningforE-commerce
【Objectives】
TomakestudentshowtoopenaE-commercebusinessdeal.
【Difficulties】
PlanningElectronicCommerceInitiatives
【Contents】
PlanningElectronicCommerceInitiatives,StrategiesforDevelopingElectronicCommerceWebSite,ManagingElectronicCommerceImplementation
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