Analysis of consumer psychology based on the customer network marketing strategy analysis of network.docx
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Analysis of consumer psychology based on the customer network marketing strategy analysis of network.docx
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Analysisofconsumerpsychologybasedonthecustomernetworkmarketingstrategyanalysisofnetwork
Analysisofconsumerpsychologybasedonthecustomernetworkmarketingstrategyanalysisofnetwork
[PaperKeywords]networkmarketingconsumerpsychologye-commercestrategy[Abstract]Today,China’sincreasinglypopularonlineshoppingbehaviorofconsumers,enterprisesshouldbegoodgraspofconsumerpsychologyconsumernetwork,targetedtomeetthepsychologicalneedsofconsumerstodevelopproductservicestrategy,pricingstrategy,distributionstrategy,andstrengthenthemarketingdisseminationandcommunication,therebyaffectingconsumerbehaviorinordertooccupyafavorablepositioninthecompetitionformoremarketopportunitiesandbusinessprofits.
Apsychologicalanalysisofconsumeronlineshopping(Apursuitofculturaltastes,fashionandconsumergoodspsychologicalnovelChinaSocialSurveyaffairsconsumerpsychologyresearchresultsshowthattheageof35,82.2%ofyoungpeoplewhohavestrangepsychologicalnoveltyseeking,theybelievethatcommoditiesstyle,popularstyleisveryimportant,emphasizesunique.Thepeopleofthisnoveltyofthenewpsychologyproductsareoftenmorepopular.Consumerswillpaymoreattentiontothevarioustypesofconsumerbrandpursuitofspiritualexperienceandselfinthepursuitofbrand-namemerchandisetobuy,orevenloyaltytothebrand,butsimilartoothernon-brand-nameproductsareoftendismissive.Consumerproductorbrandbothbrand-namemerchandisetoconsumersseekinghigh-qualityproductstomeetthedemand,butalsoallowconsumerstodemonstratethroughbrandpersonalityandconsumerself,sothatconsumersmaximizetheexperienceofself-worthandself-existence.
(Twoself-expression,independenceandreflectthepersonalityofconsumerpsychologyParticularlyonyoungpeopletoenhanceself-awareness,astrongpursuitofindependence,theywerenotjustchasingthenewby-different,andrequirestheconsumertoreflecttheirpersonality.Themosttypicalexampleisthenowpopularpersonalizedhomeappliances,domesticappliancesmanufacturershavealsolaunchedacustomhomeappliancesintheInternetservicestoensurebasicfunctionality,consumerscanfunctionandappearancetomaketheirownrequestoratthefactorytochoosethemodulelibrary.
(Cbreakingtimeandspaceboundaries,tomeetwithconvenientandefficientconsumerpsychologyConsumerswanttominimizethetimeandthelowestcosttothemostconvenientwaytobuyproductsandservicestheyneed.Onlineshoppingfeatures:
First,therapidquicktime.Onlineshopping24hoursadayreadytoreceivecustomersforofficeworkerssparetimeshoppingoffersgreatconvenience.Thesecondiseasytobuygoodsintheonlinepurchaseofgoods,youcan‘shoparound’,greatlyexpandedselectionofroomforconsumersthatconsumerscanalwayspickouttheirownsatisfactionwiththegoods.threeistheonlinestorecanalsoprovideoff-sitedeliveryofbusinesssale.
(FourconsumershaveaherdmentalityMostconsumershaveatendencytofollowthecrowd,theydonotwanttocreatesomethingnew,donotwanttodroptoomuch.Mentaldominatedbythisformofpost-consumerwiththeconsumerbase,whichisafairlylargecustomerbase.SurveyWhenaproduct’sconsumptionrateof40%,willproducetheconsumerspendingspree.networkofconsumergoodsinthisattitudealotofpeople.
Second,thebasisforthedevelopmentofnetworkmarketingstrategy
(1)todevelopInternetmarketingrequiresaccuratepositioningofthetargetmarketrequiresmarketsegmentationstrategyandreasonablebusinessaroundmarketsegments,specificareas,individualdifferences,agestructure,behavior,etc.todevelop,forthecompany’suniqueanddistinctivepersonalitycharacteristics;inallaspectsofmarketingontheInternetcantakeadvantageofhowmuchinformationtodefinetheinput,whatreturnoninvestment,networkmarketing,wherebycompaniescandevelopspecificmilestones.
(2tostrengthentheinternalmanagementofthenetworkisthenetworkmarketingenterprisestodevelopasolidfoundation,ifacompanyhasitsownuniquefeaturesandpersonalityofthesite,wecanverywellcarryoutvariousonlinemarketingactivities,ithasastrongrelevance,timelinessof.businesswebdesignmustfocusonthecreativecontentandupdates,aswellasthemaintenanceanduseofnetworktechnology;improvetheinternalmanagementofthelevelofinformation,setupadedicatedwebmarketingagency,responsibleforstrategyimplementationandinternalandexternalcoordination.
(3isalongperiodofChina’slogisticsenterprisesfeedbackdelay,thestatusofalowerlevelofdistribution,themajorityofcompaniesengagedinlogisticsactivitiesislimitedtothepresentationoftheInternetbusinessconditions,businessscope,businessprocesses,andprovidequotationsystemsupportservicesagreementwithsigned,freightpayment,in-transitcargotrackingandotherfunctionsoftheWebandevenfewer,socompaniesneedtostrengthenlogisticsmanagement,whichrequirescompaniescloseonefromthegroupofdirectservicedeliveryteam,orselecttheappropriatesalesagentasthecirculationofthemiddlestation,contractstorage,transportation,delivery,service,managementandotherservices.
Third,basedonconsumerpsychologynetworkmarketingstrategy(Anonlineproductpricingstrategy1low-costadvantageoflowpricestosellthroughtheInternet,youcanreducethephysicalstoresandavarietyofstorerentalfeesthantraditionallow-costsaleschannels,sothepopularonlinesalespricethanthemarketpricegenerallylower.Mostonlineconsumersisthepursuitofcheapgoodspsychology,onlineshopping.
(2)personalizedpricingstrategythecompanycantakeadvantageofonlinemarketingtechnologyandaideddesignsoftwaretohelpthoseinneedorchoosetodesignconfigurationtomeettheirneedspersonalizedmerchandise,whilewillingtobearthecoststheypaytheprice.ThepursuitofindividualgoodsConsumersoftencanacceptahigherpricelevel.
3.increaseconsumerconversiontopurchasepsychologicalcostscompaniesalotofadvertisingthroughtheformationoftheproductsothatconsumersonthepsychologicaldifferences,butalsotocultivateacustomerbrandloyalty.
4strengthenthemarketingofpsychologicalpricingdesignhuman-computerdialogueisthebasicfeatureofonlineshopping,inordertograspthemindsofconsumers,marketing,salespersonnelmustpayattentiontothepsychologicalpriceoftheproductorservicedesign.
(BnetworkdistributionstrategyEnterprisestotakefulladvantageofmemoryandordertrackingsystemdesignedtominimizethetroublewhencustomerorders,therebyimprovingtheoperabilityoforder.Atthesametimeinformthecustomertoreceivethegoodstimeframe,allowingcustomerstochooseshippingmethods.Additionally,firmscanusetheirtraditionalsaleschannels,thesupplysystemtoestablishtheirowndistributioncenters,transportationcanbeentrustedtoaprofessionalservicescompanyforproductdistribution,effectiveassoonaspossibletoensuregoodsreachthehandsofconsumers.
(Ctoensurecompletesecuritysystemsupportand1technicalsupportandnetworkmaintenanceofagoodwebsitedesign,inadditiontofull-featured,informationrich,butalsotakeintoaccountconsumerbrowsingandpurchasingprocess,youcanspeedupthepaceofconsumershopping,savingconsumers’shoppingtime.websitemaintenancerequiresalotofmanpowerandmaterialresources,theneedforthefuturedevelopmentofacertainvision,inthenetworkmarketingcompaniesinordertoreceivegoodresults,mustincreasethetechnicalandsafetyaspectsofthesupportsystem,especiallyinthenetworksubstantialgrowthinsales,websitetrafficincreasedwhenthecompany’shardwarefacilitiesmustmeettheneedsofusers,toprovidecustomerswithtimely,effectiveservices,whileenterprisesshouldstrengthenthenetworkprotection,includingbusinessinformation,userinformation,financialsecurityandsitesecurityandotheraspectsofnetworksecurityawareness,sotosomeextent,settheimageofcompaniesandvendorstoenhanceitscredibilityreliability.Transactiondataisprotected,transactionsecuritybesafeguardedinordertoenableconsumerstoputfear,thenetworkconsumptionintheonlinetradingsystemsandprocedures,shouldmakegooduseofexistingsecuritytechnologiessuchasencryption,firewalltechnologyandauthenticationtechnologyoruseofvirtualprivatenetworktopreventorreduceinformationtheftandtampering.
(2)toenhancepaymentsecuritysystemforonlineshoppingconsumersaremostconcernedaboutfinancialsecurityandpaymentproblems,theproposednetworkmarketingbusinessusingdigitalsignaturesinplaceoftraditionalseal,signedelectroniccontracts,electronicinvoicesissued.Enterpriseconsumersthroughonlinesurveystocollecttheproductsorservicesthecustomerserviceevaluation,experience,etc.,topromotetheirheritageintegrityofthesite,andconstantlyenhancetheuser’srecognition,intheproductsorservicesdisplayedatthesametime,demonstratetheproduct/usewordofmouthcanalsoincreaseuserinterestandbuyconfidencesothatconsumersbuywithconfidence,withpeaceofmind.
(DspreadinnetworkmarketingandcommunicationCommunicationandcommunicationisveryimportantinnetworkmarketing,communicationandhelpmeetconsumerdemandforrespectandself-worth,butalsoconducivetoestablishinggoodbusinessrelationshipwithconsumers.CompaniescanalsousethepowerofgoodinapopularforumrelatedForumavoiddirectrecommendtheirproductstoprofessionaluserspointo
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