商务最常用的词汇分类纯英文Word文档格式.docx
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商务最常用的词汇分类纯英文Word文档格式.docx
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11double-pagespreadn.advertisementprintedacross2pagesinamagazineornewspaper
12eye-catcherUSn.somethingthatespeciallyattractsone’sattention-eye-catchingadj.
13featuresn.specialcharacteristicsofaproduct,usuallyleadingtocertainbenefits
14hoardingUKn.signboard,usuallyoutdoors,foradvertisingposters;
billboardUS
15postern.largesheetofpaper,usuallyillustrated,usedasadvertisement
16primetimen.hoursonradio&
TVwithlargestaudience,esp.theeveninghours
17promotev.to(tryto)increasesalesofaproductbypublicisingandadvertisingit
18slotn.specifictimeinabroadcastingschedule,whenacommercialmaybeshown
19targetn.objective;
whatoneisaimingat-targetaudiencen.
20U.S.P..UniqueSellingProposition;
whatmakesaproductdifferentfromothers
BusinessVocabularyP2
Marketing
1brandn.aparticularmakeofproduct-tobrandv.-brandedadj.
2consumern.thepersonwhobuysandusesaproductorservice-toconsumev.
3costv.[cost,costed,costed]toestimatethepriceofmakingaproduct-costingn.
4developv.tocreateanewproductorimproveanexistingone-productdevelopment
5distributionn.thedeliveringofproductstoend-users,inc.advertising,storingetc
6end-usern.theperson,customeretcwhoistheultimate(andsoreal)userofaproduct
7imagen.theconceptorperceptionofafirmorproductheldbythegeneralpublic
8labeln.smallpieceofpaper,metaletconaproductgivinginformationaboutit
9launchv.tointroduceanewproduct,withpublicityetc-productlaunchn.
10mailordern.thesellingofgoodsbypost-mail-ordercataloguen.
11marketresearchn.studyofconsumers’needs&
preferences,oftenforaparticularproduct
12packagingUKn.thewrappingorcontainerforaproduct
13pointofsalen.theplacewhereaproductisactuallysoldtothepublic-point-of-saleadj.
14productn.somethingmadetobesold;
merchandise[includesservices]-toproduce
15publicrelationscreationandmaintenanceofagoodpublicimage-publicrelationsofficer
16registeredadj.registeredorofficiallyrecordedasatrademark-&
reg;
abbr.-toregister
17sponsorn.firmsupportinganorganisationinreturnforadvertisingspace-alsov.
18S.W.O.T.abbr.Strength,Weaknesses,Opportunities,Threats
19totalproductthewholeproduct,inc.name,packaging,instructions,reliability,after-salesetc
20trademarkn.specialsymbol,design,wordetcusedtorepresentaproductorfirm-“
BusinessVocabularyP3
Meetings
1A.G.M.abbr.AnnualGeneralMeeting
2A.O.B.abbr.AnyOtherBusiness[usuallythelastitemonanagenda]
3absentadj.nothere;
notatthemeeting;
notpresent
4agendan.awrittenprogrammeorscheduleforameeting
5apologiesn.itemonagendaannouncingpeoplewhoareabsent;
apologiesforabsence
6ballotn.atypeofvote,usuallyinwritingandusuallysecret-secretballotn.
7castingvoten.adecidingvote(usuallybythechairman)whenthevotesareotherwiseequal
8chairmann.thepersonwholeadsorpresidesatameeting;
chairperson;
chair
9conferencen.formalmeetingfordiscussion,esp.aregularoneheldbyanorganisation
10conferencecalln.telephonecallbetweenthreeormorepeopleindifferentlocations
11consensusn.generalagreement
12decisionn.aconclusionorresolutiontodosomething-todecidev.
13itemn.aseparatepointfordiscussion[aslistedonanagenda]
14mattersarisingn.itemonagendafordiscussionofwhathashappenedasaresultoflastmeeting
15minutesn.awrittenrecordofeverythingsaidatameeting
16proxyvoten.avotecastbyonepersonfororinplaceofanother
17showofhandsn.raisedhandstoexpressanopinioninavote
18unanimousadj.incompleteagreement;
unitedinopinion
19videoconferencen.conferenceofpeopleindifferentlocationslinkedbysatellite,TVetc
20votev.toexpressopinioninagroupbyvoiceorhandetc-alson.-tocastavotev.
BusinessVocabularyP4
Presentations
1audiencerapportn.relationshipofpresenterwithaudience,esp.whengood
2bodylanguagen.non-verbalcommunicationthroughfacialexpressions,bodymovementsetc
3Finally...Typicalwordusedtosignalthelastofseveralpointsorsubjects
4flipchartn.apadoflargepapersheetsonastandforpresentinginformation
5Forexample...Typicalphraseusedtosignalanillustrationorsampleofaparticularpoint
6handoutn.anything(report,sampleetc)handedorgiventopeopleatapresentation
7Inconclusion.Typicalphraseusedtosignalthesumminguporfinalpartofapresentation
8ladies&
gentlemenPolitephraseoftenusedtoaddressanaudienceofmenandwomen
9markern.whiteboardmarkerapenwithabroad,felttipforwritingonwhiteboards
10microphoneelectricalinstrumentthatonespeaksintoforamplificationofthevoiceetc
11O.H.T.abbr.overheadtransparency;
sheetoffilmwithimageforoverheadprojector
12overheadprojectorn.devicethatprojectsano.h.t.ontoascreen-O.H.P.abbr.
13pointern.device(rodorelectrictorchetc)forindicatingthingsonamap,screenetc
14screenn.large,flat,reflectivewhitesurfaceonwhichfilms,slidesetcareprojected
15signalv.tohelptheaudienceunderstandwhereoneisinapresentation-signallingn.
16sliden.small(usually35mm)photographictransparency-slideprojectorn.
17Tostartwith...Typicalphraseusedtosignalthebeginningofaparticularsubjectortopic
18Turningnowto.Typicalphraseusedtosignalachangefromonesubjectortopictoanother
19visualaidsn.thingsthatonecanlookatinapresentation[eg:
films,maps,chartsetc]
20whiteboardn.large,flat,whitesurfaceorboardonwhichtowriteordrawwithmarkers
BusinessVocabularyP5
Selling
1after-salesservicen.servicethatcontinuesafteraproducthasbeensold[eg:
repairsetc]
2buyern.1anypersonwhobuysanything2apersonemployedbyafirmtobuy
3clientn.apersonwhobuysservicesfromalawyer,architectorotherprofessionals
4closev.tofinaliseadealorsale;
tomakeasale
5coldcallv.totelephoneaprospectwithoutpreviouscontact-alson.
6customern.apersonwhobuysgoodsorservicesfromashoporbusiness
7dealn.abusinesstransaction-alsov.dealern.
8discountn.areductionintheprice;
adeduction[usuallyexpressedasapercentage(%)]
9followupv.tocontinuetofollowpersistently;
tomaintaincontact[eg:
afteralead]
10guaranteen.apromisethataproductwillberepairedorreplacedetciffaulty-alsov.
11inbulkinlargequantity,usuallyatalowerprice
12leadn.usefulindicationofapossiblecustomertobefollowedup
13objectionn.areasongivenbyaprospectfornotbuying-toobjectv.seeovercome
14overcomev.[-came,-come]toovercomeanobj-ectiontoshowanobjectionisinvalid
15productn.somethingmadeandusuallyforsale-toproducev.seeservice
16prospectn.apossibleorprobablecustomer;
prospectivecustomer
17representativen.salesrepresentativepersonwhorepresents&
sellsforafirm;
salesperson
18retailv.tosellinsmallquantities(asinashoptothepublic)-alson.seewholesale
19servicen.workdoneusuallyinreturnforpayment-toservev.seeproduct
20wholesalev.tosellinbulk(astoashopforresaletothepublic)-alson.seeretail
BusinessVocabularyP6
Employment
1bonusn.additionalpaygiventoemployeeasincentiveorreward
2curriculumvitaeUK.shortaccountofone’seducation,careeretc;
CVUK;
ré
sumé
US;
resumeUS
3dismissv.toremoveordischargefromemployment;
tosack[colloq.];
tofireUS
4employern.personorfirmwhoemployspeople-employeen.personemployed
5fireUSv.[colloq.]todismiss
6interviewv.anoralexaminationofanapplicantforajob-alsov.
7makeredundantUK[made,made]todismissbecauseofnotbeingneeded-redundancyUKn.
8maternityleaven.periodofabsencefromwork(forawoman)whenhavingababy
9noticen.advancewarningofintentiontoresign-togiveortenderone’snoticev.
10perkabbr.perquisite;
somethingadditionaltoregularsalary[eg:
freemeals;
acar]
11personneln.thepeoplewhoworkforafirm
12personnelofficermanagerresponsibleforrecruitment,trainingandwelfareofpersonnel
13promotionn.advancementinrankorposition-topromotev.
14prospectsn.opportunityforsuccess,promotionetc
15recruitn.tolookforandemploypersonnel-recruitmentn.
16resig
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