最新版商务英语毕业论文768261Word文档格式.docx
- 文档编号:22401847
- 上传时间:2023-02-03
- 格式:DOCX
- 页数:6
- 大小:18.46KB
最新版商务英语毕业论文768261Word文档格式.docx
《最新版商务英语毕业论文768261Word文档格式.docx》由会员分享,可在线阅读,更多相关《最新版商务英语毕业论文768261Word文档格式.docx(6页珍藏版)》请在冰豆网上搜索。
1)abilitytoinnovate
Everythingintheworld,developmentanddeclineoflifecycle.Enterpriseaseconomicactorsalsoundergoesastart-upperiod,risingperiod,thelifecourse.Enterpriseisthekeyofthelengthofthelifecycleafterastart-upperiod,itsnotyetenterthedeclinephase,theotheroneorseveralproducts2004,in"
fortune"
theworld"
ofthe"
top500enterprisesinthe21st,annualrevenuesof$80.501billionofSiemenstoreveala"
longevity"
enterprise:
thesecretoftechnologyinnovation.Aftermorethanacenturyandaconstantly,constantlydevelopinnovativeproducts,alwaysallisgivenprioritytowithinventionoftechnologyinnovationintheworkfirst,attachesgreatimportancetoscientificresearchanddevelopmentwork,andconstantlyputscientificresearchachievementsintorealisticproductivityassoonaspossible.Cansay,Siemensisthebirthanddevelopmentofenterprisesintechnologicalinnovation.Technologyinnovationofenterpriseculture,isthesourceofcontinuouslyimproveenterprisecorecompetitiveness.
2)theimplementationofthestrategyofdifferentiation
3)Differentiationstrategyistheproductorserviceprovidedbyenterprisesimplementdifferentiation,toestablishenterprisesomethinguniqueintheindustry,istobuildenterprisecorecompetitiveability.Theimplementationofdifferentiationstrategytomaketheenterprisethemanagementintheindustrycompetitionsuperiorandobtainistoprovidecustomerswithuniqueproductandindustrycompetitionisverydifferentandsuperservice,bycustomerrequirementandenterprisecompetenceofmatchingtodeterminethepositioningoftheenterprise,astheessenceofthedifferentiationstrategy.
4)PorscheasGermany'
ssmallandmedium-sizedautomobilecompany,inawidevarietyofautomotiveindustry,onlychoosesportsasmainproducts,with,uniquepricepositioning,aswellastomeettheneedsofcustomersandconstantinnovationoftechnology,uniqueintheworldofitsown,astheworld'
slargestspecialautomobilemanufacturingcompany,Germany'
sfamoussportscarproductionenterprises,becomethemodelofimplementingdifferentiationstrategy.
5)thebrandadvantage
6)Theworldfamousbrand,referstotheworldmarketwithoutstandingperformance,getcustomerrecognitionandfavor,.Second,.Third,.Fifth,brandcultureandproduct.
7)Inanincreasinglyturbulentandchangeablemarketeconomy,brand2004,in"
theworldranked70thinthe"
top500"
enterprises,theannualbusinessincomeis48.318billiondollarsinunileverastheworld'
stopconsumergoodsmanufacturers,intheprocessofitsdevelopment,successfulformorethaninternationalbrandacquisitionoperation,andgoodatwouldbuylocalbrandspromotedtointernationalbrand,tobecometheworld'
smostimportantsoap,LengDongPin,icecreamandteamaker.
8)corporateculture
9)Theconnotationofenterprisecultureisthecoreoftheenterpriseconcept,managementphilosophy,managementmode,systemofchooseandemploypersons,allofacodeofconduct.Oneofthemostimportantistheenterprise'
scorevalues.Itistheenterpriseconstantlyintheprocessofgrowthistheresultofaccumulationandprecipitation,inductionandabstractionisakeysuccessfactorforthecompany,isengagedinwhichindustrycharacteristicsandthechangeofexternalenvironmentandtheresultofself-criticism,process).Enterprisesundertheguidanceofcorevalues,formedatheworkatmosphereofmutualappreciationandrecognition,technology,innovation,valueinnovation,createbrand,tocreateexcellentbenefits,jointeffortsforthecommonvaluegoal,maketheenterprisewithastrongcohesionandcompetitiveness,ultimatelywinthecompetition,forenterprisesurvivalanddevelopmentforlong.
10)Nokia'
ssuccessliesinittofinditsowncorevalues,andsticktotheirowncorevaluesintheoperation,toformthenokiadistinctivemanagementthoughtandbusinessphilosophy,tocrystallizeitscorporateculture.
11)thecorecompetitiveness
12)Enterprisecorecompetitiveabilityistheenterpriseinthelongtimedevelopment,formedintheprocessofimplicationintheessenceofenterprise,enterpriseuniqueforenterprisetobringthevalueofsex,supportenterprisesinthepast,presentandfuturecompetitiveadvantage,andinternalcompetitionenvironmentforalongtimeintheenterprisecanobtaintheactiveabilityofcompetition.
13)Thecoreofthemarketcompetitioninthetalent,theenterpriseshouldplaceinthefiercemarketcompetition,wemustestablishaabilitydoesnotexistandtheindividual,buttheformationofcorecompetenceinthefinalanalysisistheknowledge,skills,learningandaccumulation.Thetalentisthecarrieroftheintellectualresources,therefore,enterprisecorecompetencetoa2004,in"
theworldranked327thinthe"
enterprises,theannualrevenueof$15.878billioninl'
orealcanemergefromParismanycosmeticindustry,outoftheFranceinternational,successfullysell"
approach,attachesgreatimportancetothetalentofinnovationofscienceandtechnology,enabletheimagespokespersonofinterpretationsoftheconceptoffashionproducts,arebasedontheconceptof"
talentistheknowledgecapitalcarrier"
Third,China'
stop500withtheworldtop500
WiththerapiddevelopmentofChina'
seconomy,Chinesecompaniesareatanunprecedentedratethesprintworld500strongreclinedatthetable.Intherecentlyreleasedbythefortunemagazinerankedinthetop500globallatestannual,with500ofthe18Chinesecompanies.Sinopecandpetrochinaatsprintspeedkillintothetop50,ranked31stand46threspectively.Ranking46thnationalgridlineupgradelastyear,thisyearranked40th.
However,comparedtothelistoftop500Chinaandtheworldtop500,schoolworkandthegapstillexistsobviouslyjiaotonguniversity.Thecomparisonofthegaponboththepuredigital,alsoincludesomeotherdeepergap.
Example1:
thetotaloperatingincomegapisbig
In2005Chinatop500operatingincomeisequivalentto8.9%ofthetotalamountofworldtop500operatingincome.TopofChina'
stop500Chinapetrochemicalgroupcompany'
srevenueisequaltotheenterpriseoneofthetop500intheUSAwal-mart'
s26.6%.
Example2:
comprehensivecompetitiveness
AccordingtodatashowsthatChinalivingintheshadowofforeignbrands.Intheindependentintellectualpropertyrightsandcoretechnology,andthetop500enterprisesalsooftheenterprise,accordingtotheinternationallyacceptedstandards,r&
dsalesenterprisesaccountedfortheproportionoflessthan1%,theenterpriseisdifficulttosurvive.Only106ofthe2005Chinatop500enterprisesdevelopmentcostsforcompaniesinmorethan2%.
Example3:
internationalizationdegreeisnot,investment.Evenifsuchasandsalesincomeislessthan$1billion,lessthantheyear8%ofthetotalsalescharge.
Takentogether,Chinatop500enterprisesandtheworldtop500thereisagapbetween:
(a)thelackofindependentintellectualpropertyrightsandcoretechnology
(b)ByChinaenterpriseconfederation,QiXieanalysisreport,80%ofthe80%oftheworld'
sresearchanddevelopment,technologyinnovation,arecreatedbyfortune500companiesand500.Chinesecompaniesandsomemultinationalcompaniesaverageof190millionyuan,onlyabout1.88%oftherelatedenterprisesalesrevenue.EvenChinatop500enterprises,r&
dspendingtheleveloftheenterprisesurvival.
(c)
(2)thelackofinternationalfamousbrand
(d)China'
sexportenterpriseswithindependentbrandsislessthan20%,theexportproportionoflessthan16%,fewofthemcanbecalledtheworldbrand.ByChinaenterpriseconfederation,QiXieanalysisreport,thelackofinternationalwell-knownbrandstothedomesticmanyindustrialupgradingtobringalotofnegativeeffects,brandprotectionconsciousness,manywell-knownenterprisesinChina'
sfamousbrandsinoverseasregisteredtrademarkrateisrelativelylow.
(e)(3)thelowdegreeofinternationalization
(f)ByChinaenterpriseconfederation,QiXieanalysisreport,atpresent,ourcountryinvestorandtheworld'
sthirdlargesttradingnation.ButthelevelofChineseenterprisesforeigninvestmentislower,butbytheendof2004totalinvestment$2004,accountsforonly6.85%ofthetotalamountofforeigninvestmentinChina.China'
soverseasinvestmentallovertheworld,butoverall,theamountless,relativelyconcentratedandregionaldistributionofaddedvalueisnotChina'
sbigcompaniesstilldominate
(g)Theworldtop500enterprisesvanguardarecompetitiveindustries.Top2005Chinatop500enterprisesrankedinthetopeightofthemonopolyindustries,thedevelopmentoflargeenterprisesdependonthegovernmentpowerandeconomictrendofinertialeffectcontinues.Inaddition,thebigChineseenterprisesalsoisobviouslylaggingdevelopmentofserviceindustry,thetraditionalcompetitiveadvantageislost,etc.
(h)Fourth,China
(i)(a)tostrengthentechnicalinnovation,implementthestrategyofdifferentiation
(j)China'
senterprisestotrulybecomeaworld-classcompany,mustsolveproductresearchanddevelopmentandtheattitudetowardintellectualpropertyproblem.Chineseenterprisesmustrealizethatjustbycopyandreferenceisimpossibletosolvetheproblemsofthelong-termdevel
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 最新版 商务英语 毕业论文 768261