在艺术设计中色彩运用的重要性外文翻译学士学位论文.docx
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在艺术设计中色彩运用的重要性外文翻译学士学位论文.docx
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在艺术设计中色彩运用的重要性外文翻译学士学位论文
中文3683字
THEIMPORTANCEOFTHEUSEOFCOLORINARTDESIGN
ClaireCampbelPimaCommunityCollege,ClaireCampbell,"Appropriation,TransformationandContemporaryFiberArt:
.TextileSocietyofAmericaSymposiumProceedings.
Inartanddesign"theuseofcolorisveryimportant".Atthesametime,theperformanceofcolorisinfinite,ithasthemeaningofexistence,atthesametime,amysterioushiddencharm,howtousecolorexpressiveforce,tocreatenewworks,toattractthemasses.
Colorbecauseofitsphysicalproperties,namely,differentcolorshavedifferentwavelengths,therefore,willdirectlyorindirectlyaffectpeople'semotional,mentalandpsychologicalactivities.Differentcolorthroughthereflectionofpeople'svisiontothebrain,butcancausepeopletofeelthedark,cold,weight,distance,cangenerateexcitement,depression,tension,irritability,stability,easethepsychologicaleffect.Suchascreammakespeoplefeellovable,naive,simple;yellow,orange,redandrelaxing;exciting,giveapersonwithbold,strongfeeling;pinkromanticbreathisgrumous;rose,lavenderisfullofelegant,mysterious,beautifulmood;green,vibrant,moralofyouthandhope,thesymbolofnewlifeinthespring;thedeepcolor,Coffeeolivesteady,calm;bluecanplayrelaxed,cooleffect;whiteisasolemn,stately,pureartisticconception.
Artdesignisacreativeactivity--perceptualartdesigncombinedwithrationalisanartandscienceandtechnology,technology,science,aesthetics,style,color,designsolutions.Isthedesignofacomprehensive,suchastheactivitiesofdailylivingappearancedesign,withwaterasanexample,exceptthedesignofpurebeauty,butalsomeetthefitnessofhumanbodyengineering,tostudywhatkindofgriphandleiscomfortable,whatkindofthecupisconvenientforpeopledrinkingproblems,andsoartdesignisnotjustsentimental,stillneedtoanalyzetheargument,doalotofexperiments.Inaddition,artdesignandsimpleartisticcreationisdifferent,weshouldconsidernotonlythecreator'spreferences,butalsotoconsidertheneedsofconsumersandthecostofproduction,creationfaster.Atthesametime,needtolearnalotofknowledgescience.
Throughtheaboveanalysiswecanseethatthescopeofthedesignartdesignisverywide,buttheuseofcolorisalsoveryimportant,butplayingeachuniversity,professionalopencoursecurriculumdesigndirectionhavecolor.Thenwecanthroughthefollowingexamplestoillustratetheimportanceofcolorinartdesign.
Acase
Graphicdesignisanartanddesigndirection,howevercleveruseofaplaneadvertisementdesignissuccessfulornotisoneofthefactorsofcolor,thecolorfortheplaneadvertisementdesignwork,anditsimportanceisobviously."Color"andadvertisingdesigners,likePunchline,isaimportantstrengthofadvertisingworkswonderful,movingandnot.Thereiscolorisnotisolated,toembodythetextureofproducts,features,andcanbeautifytheadvertisingspace;atthesametimetoadaptwiththeenvironment,climate,appreciationandsoon,butalsoconsiderthefarandnear,big,small,visualchanges,maketheadvertisementmoreaesthetic.
Aphysiologicalfunction,color
Humanswillhavedifferentphysiologicalresponsestodifferentcolor,whichhasbeenprovedbyscience.Red,orange,yellowandothercolorstogivepeoplethefeelingoffire,wecallitwarm;blue,greenandothercolorswillbereminiscentofthesea,theskyandtheriver,whichwecallcool.
Weareinthecolordesign,colorhue,lightness,purityisnotthesameinthemutualcollocationuseshouldpayattentiontothefollowingpoints:
1theintensityofthecolorsense.Generallyspeaking,morewarmcolorvisualeffectandhighcolorpurityandbrightnessislowerthancoolcolorandbrightness.Inaddition,hue,lightnessandpurityismorebig,thecolorcontrastisstronger.
2colorsoftheadvanceandretreat.Warmcolorandhighercolorpurityandbrightnessisforward,coolandlowpurityandgreencolorsgivepeopleretreatfeeling.
3colorsensetheseverityof.Highbrightnesscolorthanlowlightnessfeelslighter,moredeepcolortofeelmoreheavy.
Theaboveexampleissomephysiologicalfunctionsofcolor,inthepackagingdesign,flexibleuseofthesewillgetbeatallthemagicaleffect.Forexample,largeareaasabackgroundcolorshouldtrytoavoidmovingandstrongsenseofcolor,youavoidtherelationshipbetweenprimaryandsecondarydisorders,preventconsumerstoquicklyunderstandthecommodityinformation.
Two,colorandpsychology
Psychologicalfunctionofcolorsisduetophysiologicalfunctioninthebrainareformed,itwasaffectedbyage,gender,nationality,environment,educationandotherfactors.Suchasgreysystemmostolderpeoplelikelightnessandpurityarerelativelylow,butchildrenarelikebrightandvibrantcolors.
Colordesigninpackagingneedstoconsiderthecolortotheviewer'sphysiologicalandpsychologicalfactors,butalsoconsiderthenatureandcharacteristicsoftheproductpackaging.AsmentionedaboveCoffeeandchocolatepackagingaremostlybrown.Packagingthecolorasfaraspossibletobeabletoproperlyreflecttheproduct'spersonality.
Colorinfluenceonpeople'spsychology,itcanproducedifferentfeeling,itcanleadtomood,imagination.Thisisbecausepeoplefeelaboutthingsoftenhavetheassociation,thecoloralsoinitiatestheemotion.Designisveryimportantinadvertisingcolorthisassociationandemotionaleffect.Effectsofadvertisingcolorsonpeople'spsychological,asaresultofpeople'slifeexperience,personality,age,gender,occupation,hobbies,habitsandcustoms,religiousbeliefs,socialconsciousnessandsoonarenotthesameandtheformationof.Differentpsychologicalfeelingsalsoraisesdifferentassociationofemotion.
Colormatchingrulesthree,advertisementdesign
Identify1MainColor
Howtoexpressthespecificthemeinadvertising,youneedthroughthetext,images,colorandotherfactorstotheperformanceof.Forthecolor,wanttoaproperextentoffoilingthethemeandthetheme,theemotionalassociationandsymbolism,thecentralideaconformstotheadvertisementsubject.Forexample:
cosmeticsadvertising,thiskindofproductonskincarebeauty,sofreshandbeautiful,safeandreliable.Inthecolorchooseneutralcolorsandelegantcolors,suchaspink,lightgreen,milkwhitecolor,giveapersonwithhealth,elegant,freshandtenderfeeling.
Applicationof2advertisingcoloraffectionlaw
Intheaspectofcolorpreferenceandadvertisingdesign,colorcanhavetheassociationandemotional,whichultimatelyaffectpeople'schoice.
(1)theage,genderandexperiencedifferentpreferencesforcoloralsohasagreatinfluence.Itispurebrightchildren,thisisbecausethiskindofcolorareveryattractivetothem,withtheirlivelycharacter.Womenmorethanmenlovewhite,becausewhiteisasymbolofpurity,whilemenlikeblue,becausebluesymbolizesthestraightforward,calm,matureandopenminded.Thevillagepeoplearefavoritecolorispurecolor,butinthecitypeoplelovethepurityisrelativelylow,therelativelyrich,softcolorandlightcolor.
(2)thenationalcustomsandpreferencesforcolortrendsinfluenceisalsoveryobvious,makepeoplereflectonthecoloralsoeacharenotidentical.SuchastheEuropeanmultiuseblacktoexpresssorrow,butIhavemorewhite.Thewesternwhitedresstoshowthebride'spureandnoble,butourcountryisindicatedinredfestive.Butastheinternationalexchangesbecomemorefrequent,thecustomhasalsograduallyassimilation.
Attention3colorinadvertising
Theadvertisementcolortips,induction,canarousepeopletoproductsofinterest.Peopletodayhavebeensurroundedbythemultitude,amultitudeofnamescolormedia,fashiontrendofcolorchangesinthemoment,theeyeshavebecomeinuredtotheunusual,almostcanacceptanyofthecoloroftheprocessingmode.
Casetwo
Colorisveryimportantininteriordecoration,itisthemostpowerfullanguageofhumanvisualsymbols.Onholidays,friendsandcoworkersmutualfriends,aslongasyoupayattentionwillfind,somepeopleeventhoughthedecorationisveryluxurious,spentalotofmoney,butalwaysfeeltothevisualfeeluncomfortable,oneveryimportantreasonistheinteriorcolorisnotuniform.
Differencesincolor
Uniformcolordesignplaysintheinteriordecorationtocreatesomekindofchangeortheroleofstyle,willbringsomevisualdifferencesandtheenjoymentofart,letapersonshineatthemoment"".Accordingtothesurvey,aspacetoenterthefirstfewsecondstogettheimpression,seventy-fivepercentisthefeelingofcolor,andthenonlytounderstandthephysical.Therefore,thecolorisanimportantfactorininteriordesigncannotbeignored,theimportantroleofdifferentfunctionsandpeopleunderstandthedifferentcolourgenerateditsrequestforcolorisself-evident.
One,unifiedrules
Ininteriordesign,theuseofcolorisrichandvaried,thecoloritselfisnotbeautifulornotbeautiful,thekeyistolookathowtomix,howtomatch,butmustbeconsistentwiththeoverallstyleinteriorinteriordesignintheprocessofcombining,otherwiseitwillappearanduncoordinated,likeatraditionalChinesestyle,withcolortrendofEuropeanfashionseriesofgaudy,thattheproper.Colorcoordinationmeansthatthethreeelementsofcolor:
hue,harmoniousapplicationbetweenlightnessandpurity,theformationofaunityconsciousness,buttoavoidtoomonotonous,boringandtoodull.Therefore,colorharmonyshouldshowaharmoniouscontrast,fromthebackground(includingthermalcontrast,contrast,brightness,purity.)So,tocreateagoodindoorenvironment,colorc
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