BUSINESS ANALYSIS.docx
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BUSINESS ANALYSIS.docx
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BUSINESSANALYSIS
JiangxiUniversityofFinanceandEconomics
InternationalSchool
BusinessAnalysis
一、Overview
ThiscourseisauthorizedaccordingtothecultivatingprogramforstudentsofACCAundergraduatein2006
Course
P3BusinessAnalysis
Code
02684
Property
RequiredcourseforACCAstudents
Priority
F1AccountantinBusiness
Totalhours
64
Weeklyhours
4
School
Accountingschool
Lecture
Zhaowei
Writer
Zhaowei
Writingtime
August20th2008
Personincharge
Zhaowei
Examiner
Yuxinpei
Teachingbook
Paperp3BusinessAnalysisforexamsinDecember2007andJune2008
References
JohnsonG,ScholesKandWhittingtonR,ExploringCorporateStrategy(seventhedition),PrenticeHall(2005)
HarmonP,BusinessProcessChange,MorganKaufmanPublishers(2003)
ChaffyD,E-BusinessandE-CommerceManagement(secondedition),PrenticeHall(2004)
BrattonJandGoldJ,HumanResourceManagement,PalgraveMacmillan(2003)
Learningobjectives
Onsuccessfulcompletionofthispaper,candidatesshouldbeableto:
AAssessthestrategicpositionofanorganization
BEvaluatethestrategicchoicesavailabletoanorganization
CDiscusshowanorganizationmightgoaboutitsstrategicimplementation
DEvaluateandredesignbusinessprocessesandstructurestoimplementandsupporttheorganization’sstrategytakingaccountofcustomerandothermajorstakeholderrequirements
EIntegrateappropriateinformationtechnologysolutionstosupporttheorganization’sstrategy
FApplyappropriatequalityinitiativestoimplementandsupporttheorganization’sstrategy
GAdviseontheprinciplesofprojectmanagementtoenabletheimplementationofaspectsoftheorganization’sstrategywiththetwinobjectivesofmanagingriskandensuringbenefitsrealization
HAnalyzeandevaluatetheeffectivenessofacompany’sstrategyandthefinancialconsequencesofimplementingstrategicdecisions
ITheroleofleadershipandpeoplemanagementinformulatingandimplementingbusinessstrategy.
Requirements
Toapplyrelevantknowledge,skills,andexerciseprofessionaljudgmentinassessingstrategicposition,determiningstrategicchoice,andimplementingstrategicactionthroughbeneficialbusinessprocessandstructuralchange;coordinatingknowledgesystemsandinformationtechnologyandbyeffectivelymanagingqualityprocesses,projects,andpeoplewithinfinancialandotherresourceconstraints.
Difficulties
1.Theneedfor,andpurposeof,strategicandbusinessanalysis
2.Environmentalissuesaffectingthestrategicpositionofanorganization
3.Competitiveforcesaffectinganorganization
4.Alternativeapproachestoachievingcompetitiveadvantage
5.Understandingstrategydevelopment
6.Improvingtheprocessesoftheorganization
7.Principlesofe-business
8.Qualitycontrol,qualityassurance,andqualitymanagementsystems
9.Qualityinitiatives:
Six-Sigma
10.Monitoring,controllingandconcludingprojects
11.Financedecisionstoformulateandsupportbusinessstrategy
12.Strategyandpeople:
performancemanagement
Examination
Normaltime20%,
FinalExamination80%
Normalscorewillgivetheprioritytoattendance,discussionandseatwork.
二、Assignedoftheteachinghours
Unit
Contents
TeachingHour
Teachinghours
Lecture
Exercises
Introductiontothecourse
3
3
PartA
Strategicposition
7
7
PartB
Strategicchoices
7
7
PartC
Strategicaction
7
7
PartD
Businessprocesschange
6
6
PartE
Informationtechnology
6
6
PartF
Qualityissues
6
6
PartG
Projectmanagement
6
6
PartH
FinancialAnalysis
6
6
PartI
People
6
6
Review
4
4
Total
64
64
三、Objectives、difficultiesandcontentsoftheUnitsetting
PartASTRATEGICPOSITION
【Objectives】:
Assessthestrategicpositionofanorganization
【Difficulties】:
Discusshowstrategymaybeformulatedatdifferentlevels(corporate,businesslevel,operational)ofanorganization.
Explore,usingPorter’sDiamond,theinfluenceofnationalcompetitivenessonthestrategicpositionofanorganization.
【Contents】:
1.Theneedfor,andpurposeof,strategicandbusinessanalysis
2.Environmentalissuesaffectingthestrategicpositionofanorganization
3.Competitiveforcesaffectinganorganization
4.Marketingandthevalueofgoodsandservices
5.Theinternalresources,capabilitiesandcompetencesofanorganization
6.Theexpectationsofstakeholdersandtheinfluenceofethicsandculture
PartBSTRATEGICCHOICES
【Objectives】:
Evaluatethestrategicchoicesavailabletoanorganization
【Difficulties】:
Discussarangeofwaysthatthecorporateparentcancreateanddestroyorganizationalvalue.
Explorehoworganizationscanrespondtohypercompetitiveconditions.
Assessthesuitabilityofdifferentstrategicoptionstoanorganization.
【Contents】:
1.Theinfluenceofcorporatestrategyonanorganization
2.Alternativeapproachestoachievingcompetitiveadvantage
3.Alternativedirectionsandmethodsofdevelopment
PartCSTRATEGICACTION
【Objectives】:
Discusshowanorganizationmightgoaboutitsstrategicimplementation
【Difficulties】:
Exploregenericprocessesthattakeplacewithinthestructure,withparticularemphasisontheplanningprocess.
Discussleversthatcanbeemployedtomanagestrategicchange.
Assesstheimplicationsofstrategicdriftandthedemandformultipleprocessesofstrategydevelopment.
【Contents】:
1.Organizingandenablingsuccess
2.Managingstrategicchange
3.Understandingstrategydevelopment
PartDBUSINESSPROCESSCHANGE
【Objectives】:
Evaluateandredesignbusinessprocessesandstructurestoimplementandsupporttheorganization’sstrategytakingaccountofcustomerandothermajorstakeholderrequirements
【Difficulties】:
Explorethecommoditizationofbusinessprocesses
Evaluatetheeffectivenessofcurrentorganizationalprocesses.
Exploretherelationshipbetweengenericsoftwaresolutionsandbusinessprocessredesign.
【Contents】:
1.Theroleofprocessandprocesschangeinitiatives
2.Improvingtheprocessesoftheorganization
3.Softwaresolutions
PartEINFORMATIONTECHNOLOGY
【Objectives】:
Integrateappropriateinformationtechnologysolutionstosupporttheorganization’sstrategy
【Difficulties】:
Discussandevaluatethemainbusinessandmarketplacemodelsfordeliveringe-business.
Assessthepotentialapplicationofinformationtechnologytosupportandrestructurethesupplychain.
Discussthescopeofarepresentativesoftwarepackagesolutiondesignedtosupportcustomerrelationshipmanagement.
【Contents】:
1.Principlesofe-business
2.E-businessapplication:
upstreamsupplychainmanagement
3.E-businessapplication:
downstreamsupplychainmanagement
4.E-businessapplication:
customerrelationshipmanagement
PartFQUALITYISSUES
【Objectives】:
Applyappropriatequalityinitiativestoimplementandsupporttheorganization’sstrategy
【Difficulties】:
Adviseonthestructureandbenefitsofaqualitymanagementsystemandqualitycertification.
DiscussthestagesofsystemsdevelopmentthroughthemediumoftheVlifecyclemodel.
DiscusstheteamrolestypicallyrequiredbySixSigma.
【Contents】:
1.Qualitycontrol,qualityassuranceandqualitymanagementsystems
2.Qualityintheinformationsystemsdevelopmentlifecycle
3.QualityInitiatives:
SixSigma
PartGPROJECTMANAGEMENT
【Objectives】:
Adviseontheprinciplesofprojectmanagementtoenabletheimplementationofaspectsoftheorganization’sstrategywiththetwinobjectivesofmanagingriskandensuringbenefitsrealization
【Difficulties】:
Discusstherelationshipbetweenorganizationalstrategyandprojectmanagement.
Establishtheroleandresponsibilitiesoftheprojectmanagerandtheprojectsponsor.
Discussthemeaningandbenefitsofanend-projectreview,includingbenefitsrealization.
【Contents】:
1.Identifyingandinitiatingprojects
2.Managingandleadingprojects
3.Monitoring,controllingandconcludingprojects
PartHFINANCIALANALYSIS
【Objectives】:
Analyzeandevaluatetheeffectivenessofacompany’sstrategyandthefinancialconsequencesofimplementingstrategicdecisions
【Difficulties】:
Explaintherelationshipbetweenstrategyandfinance.
Evaluatealternativesourcesoffinancefortheseinvestmentsandtheirassociatedrisks.
Applyappropriateliquidityratiostoassesstheorganization’sshort-termcommitmentstocreditorsandemployees.
【Contents】:
1.Thelinkbetweenstrategyandfinance
2.Financedecisionstoformulateandsupportbusinessstrategy
3.Financialimplicationsofmakingstrategicchoicesandofimplementingstrategicactions
PartIPEOPLE
【Objectives】:
Theroleofleadershipandpeoplemanagementinformulatingandimplementingbusinessstrategy.
【Difficulties】:
●Applyandcomparealternativeclassicalandmoderntheoriesofleadershipintheeffectiveimplementationofstrategicobjectives
●Discussthejudgmentalanddevelopmentalrolesofassessmentandappraisal.
●Discussandevaluatedifferentmethodsofreward.
●Adviseontherelationshipofjobdesigntoqualityinitiatives,processre-design,projectmanagementandtheharnessingofe-businessopportunities.
【Contents】:
1.Strategyandpeople:
leadership
2.Strategyandpeople:
performancemanagement
3.Strategyandpeople:
rewardmanagement
4.Strategyandpeople:
jobdesign
5.Strategyandpeople:
staffdevelopment
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