The Apprentice 12.docx
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The Apprentice 12.docx
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TheApprentice12
1PreviouslyonTheApprentice.
2SixteencandidatesarrivedinNewYork
fora13-weekcompetitivejobinterview.
3Thisisthechancetoworkforme
atahugesalary,
4andmoreimportantly,
5learnenoughsothatmaybetheytoo
canbecomeabillionairesomeday.
6Thisisgoingtobe
thedreamjobofalifetime.
7Thewinnerwillbecomepresident
ofoneofmycompanies.
8Eachweek,therewillbe
abusinesstasktoaccomplish.
9Thesearetwoofmytopexecutives,
GeorgeRossandCarolynKepcher.
10Theywillbemyeyesandears
andwillaccompanyyouonyourtasks.
11Eachweek,youwillselect
aprojectmanager...
12whowillleadyourteam
inthattask.
13lwillholdtheprojectmanager...
14atleastpartiallyresponsible
forateam'svictoryorfailure.
15lfyourteamloses,
16youwillallmeetme
intheboardroom...
17wheresomebody
hastogetfiired.
18Whowillsucceed
andwhowillfail...
19andwhowillbe...theapprentice?
20Thegroupsweredividedintotwoteams--
menversuswomen.
21-Whatisyourteamname?
-Versacorp.
22ProtegeCorporation.
23Theyexpectedacomplicated
stockmarkettask,
24butinstead,
startedwiththebasics.
25You'regonnaselllemonade.
26AtProtege,ErekaandOmarosa
27wereimmediatelyoff
toarockystart.
28ldidn'tappreciatebeingtoldlwas
theoneincharge,
29butthenbeingsaid,
thisiswhatwe'redoing.
30She'stotallyirrational.
31AfterthemenofVersacorp
choseabadlocation--
32Weneedtomovenow.
33Samresortedtodesperatemeasures.
34Wemayhavetogetsomeguy
togiveusathousanddollars.
35Thisguyisgoingcrazy.
36Thewomenprovedthatsexsells
andeasilydefeatedthemen.
37-Win!
38Themenwenttotheboardroom,
39whereTroywasheld
partiallyresponsible,
40buthealsoheldDavidandSam
responsiblefortheteam'sfailure.
41Troy,you'vedonealousyjob
astheleader.
42Despitethat,youdidstepup,
sol'mgonnaletyoustay.
43l'mgonnastandrighthere
infrontofyou,
44andifyouhavetopunchme
inthestomach...
45andtellmetositdown
andshutup,l'llshutup.
46Sitdown.
Sam,you'reawildman.
47You'lldogreat,
oryou'llbeatotaldisaster.
48Ontheotherhand,David,
49ldon'tseethatyou
steppedupatall.
50Youevenadmittedthatyou
wouldn'thavebeenagoodleader.
51You'refiired.
52Fifteenareleft.
Whowillbefiredthisweek?
53Youguyshavebeen
intheboardroomthisentiretime?
54Yeah.
55-Sowho'smissing?
Troy,SamandDavid.
56Troywasmissing.
Samwasmissing.
57AndDavidwasmissing.
Wewerereallysadforthem.
58-We'retalkin'thistypeofstuff.
-Holy--
59Wouldyouletmehandlethis?
Justonesecond.
60Mygolly,oh,golly.
61Davidhasdeparted.
62-He'sgone.Justgiveme
alittleminuteto--
63-Okay.
64WhenDaviddidn'tcomeback,
themoodwas''thisreallyhappens.''
65Whenthey'refired,theydon'tcomeback.
ltreallyhithome.
66lcouldgetfiired.
ldon'twannabeinthatroom.
67lt'sbeenalonghardday,myfriend.
68Oh,mygoodness.
Talkaboutalearningexperience.
69-l'mgladthat'soverwith.
-Thatwasprettyintense,huh?
70Thatwasreallyintense.
71lfthemendon'twinthenexttask,
72we'reallasgoodasdead,
73becauseMr.Trumpdoesnot
givesecondchances.
74Hehasaboutthismuchfaith
inthemaleteamrightnow.
75lfweloseagain,
likethat.
76Getreadyfortomorrow,boys.
77Therealityofthesituationisthat
everysingleboardmeeting...
78willeliminateoneperson,
79andthatweneededtobe
ontopofourgame.
80Andtomorrow
we'regonnahaveanewtask.
81Andlthoughtitwasveryimportant
82thatwedecideonhowweweregonna
selectourprojectmanager.
83lwantedtoselectrandomly
sothatwecould...
84decidefairlywhowouldbe
thenextprojectmanager.
85Let'svoteonwho
wethinkitshouldbe.
86Allright.
87lthinkweknow
88whothepeopleinourgrouparenow
thatmotivate,thatencourage--
89Canwevote?
Canlfiinish?
90Wow.Didyousee
howyougettowardsme?
91Omarosahasahugeissue...
92withpowerandus
notacceptingherideas.
93WithOmarosa,it'seitherherway
orit'snoway.
94lmadesuggestionsthatlthoughtwould
makeourteammuchmoresuccessful.
95Anditwaslike
let'sshutOmarosaup,
96butlet'sopenthediscussion
forallofthewomen.
97-Whowantstobeup
fornomination?
98-lnominateAmy.
99lnominatehertoo.
100Amy.!
Amy.!
101lwillacceptthisresponsibility,
contingentupononething.
102Bothofyouguys
areabovethisbickering.
103-Thisexchangeisalwayspersonal.
-l'mseriouslyshaking.
104Andit'salwaysbeenthisway.
105lwantittostop.
Whatareyouafraidof?
106Youareafterme.
107Forwhateverreason,youare.
No,l'mnot.
108lhaven'tevengivenyouanymental--
Darling,sweetiepie--
109Don'tcallmesweetiepie.
Youhavesaidsomanythings.
110Youhavenoidea.
111Guys,please.Please.
112Omarosalovestostirthingsup,
andEreka'sltalian.
113She'spassionate.Andthosetwo
togethercreatefireandwater.
114Weneedtodosomethingtostopthat,
orelseit'sgonnahurt
115theteambigtime.
116CalltheApprenticesuite.
117We'regonnameet'eminonehour
attheDeutschAgency.
118
Boys,it'syourturntogetthephone.
119ThisisTroy.
120Allright,Mr.Trumpwillmeetus
121attheDeutschAdvertisingAgency
thismorninginonehour.
122Thisisabigday.
Thisisroundtwoina13-roundfight.
123Wecouldallraiseourhands
124andsaywe'reallthecaptains
rightnow.
125l'mnotsayinglneedtobethecaptain,
126butifit'sadvertisingrelated--
127lusedtoworkinaadvertisingagency.
Youdid?
128Thenyoushouldbethecaptain.
129Youwannadoit?
130lusedtowork
inaadvertisingagency.
131So,lmean,ifthat'swhat
wehavetodo,
132thenlguesslgottastepup
totheplateand,youknow,
133takecharge.
134Hello,folks.Howarewedoing?
Areyouallset?
135Thereheis.
What'sgoingon,Donald?
136Goodtoseeyou,buddy.
137Goodseeingyou.
138ThisisDonnyDeutsch
oftheDeutschAgency.
139He'sthebestthereis.
140Youguysreadytowork?
141Youguysreadytoreallywork,
tolearnaboutadvertising?
142Comeon.Let'sgo.
Let'sgo,Donny.Okay.
143Oh,man.Goodtoseeyou.
Thisissomeplace.
144Oh,yeah.
Thisisareallyfree,openplace.
145Youseethewholelayout.
146Everythingisopen.
Everythingiskindofloose.
147So,youknow,theseguys
aregonnahaveaccess
148toallthistoday.
149lt'sgonnabefun.
150Okay,solet'sgo.
151Goahead,sitdown.
Justpickaseatandsitdown,everybody.
152Allright,thisisweektwo
ofyour13-weekjobinterview.
153Now,advertisingisanamazingthing.
lt'sapowerful,powerfultool,
154weapon,andthere'snothing
likeMadisonAvenue.
155Lasttimeyouworkedonlemonade.
That'sthebasics.
156That'saboutasbasicasitgets.
157Thistimeyou'regonna
beworkingoncorporatejets.
158You'regonnabedevelopingacampaign
forMarquisJetCard.
159Thewinningteam
isgoingtobeflown...
160byprivatejettomorrownight...
161toBostonfromNewYork
fordinner.
162Andasalways,thelosingteam
willfacemeintheboardroom...
163wherethesecondperson
willbefired.
164Goodluck.Havefun.
165Goodtoseeyou,man.
We'llwork'emhard.
166-Goodluck,folks.
-Allright,guys.
167AsDonaldsaid,youareselling
theMarquisJetCard.
168Basically,whatthisis
issomebodycanbuy
169aprivatejetbythehour.
170Now,theadvertisingassignment
isbasically...
171attheminimum,
we'regonnaaskyoutocreate...
172a30-secondTVcommercial
andamagazinead.
173AtDeutsch,you'regonnahaveaccess
toallofourcreativeresources--
174photographers,editors,illustrators,
175everythingyoucouldneed
176toputanythingonpaper,
tofilmanything,
177sothatattheendoftheday,
178youcancomeoutwith
anypieceofcommunication...
179tocommunicate
whatMarquisJetis.
180Someotherthings.
Thisisaboutbigideas.
181Don'tbeafraidtodoitfresh,
outofthebox.
182Don'tjustdo,
183''Oh,thisiswhatanad
issupposedtolooklike.''
184Thegreatestadvertising
doesitdifferently.
185Theonlythinglliketosay
186tomypeoplebeforelgivethem
anassignment...
187isnumberone--
188swingforthefences,
andfailureisnotanoption.
189Justsaytoyourself,
''l'mwinningthis.
190Failureisnotanoption.''
191Makingdealscanbetough.
192llearnedatayoungage
thatyouhavetodealwiththeboss.
193lt'sverysimple.
Dealwiththebosswhereverpossible.
194Herewego,guys.Thisisourtime.
195Wegotchallengedtoproduce
aprintad,
196acommercial,aproposal,
197andamediaplanforMarquisJet
in48hours.
198Soitwaskindofscary.
199l'mgonnagocallMarquisJet
andscheduleameeting.
200Mr.Austin.Hi,thisisAmeliaHenry,
201andlamworkingonyour
advertisingcampaignatDeutsch.
202Howareyou?
203Thevalueofactually
204meetingthepeoplebehindMarquisJet
ispriceless...
205andisgoingtomakeus
muchmoreeffective...
206attranslatingthatmessage
andthatvisionintoreality.
207Thankyou.Bye-bye.
208Okay,guys,sowehave
anappointmenttoday...
209withtheC.E.O.andthesenior
vicepresidentofmarketingat12:
30.
210Here'swhatlrecommend.
Wesendtwo,maybethree,upthere.
211-Youguyscontinuebrainstorming.
212-lwannagowithyoubecause
lwannadevelopthat--
213lwannamakesurethatlprovide
thatresearchbackground.
214lwouldliketorecommend
sincew
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