电子商务第二章题库.docx
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电子商务第二章题库.docx
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电子商务第二章题库
Chapter2
E-Marketplaces:
Structure,Mechanisms,Economics,andImpacts
True-FalseQuestions
1.
Acentralroleofmarketsinaneconomyistofacilitatetheexchangeofinformation,goods,services,andpayments.
Answer:
TReference:
E-Marketplaces
2.
Theprocessofdoingbusinessinthevirtualworldfocusesonprocessingrawmaterialsanddistributingproductsratherthangathering,selecting,synthesizing,anddistributinginformationintherealworld.
Answer:
FReference:
E-Marketplaces
3.
Withdigitizedproducts,mostofthecostsarevariable.
Answer:
FReference:
MarketspaceComponents
4.
Amarketplaceprovidesnumerousopportunitiesforthedigitizationofproductsandservices.
Answer:
FReference:
MarketspaceComponents
5.
Intermediariesaretypicallythirdpartiesthatoperatebetweenbuyersandsellers.
Answer:
TReference:
MarketspaceComponents
6.
Theseller’sportalisthemostimportantcomponentofamarketspaceinfrastructure.
Answer:
FReference:
MarketspaceComponents
7.
Aregionalelectronicstoreprimarilyservescustomerswholivenearby.
Answer:
TReference:
TypesofStoresandMalls
8.
Inapublice-marketplace,therearefewsellers,butmanybuyers.
Answer:
FReference:
PublicE-Marketplaces
9.
Aconsortiumservesmanybuyersandmanysellers.
Answer:
TReference:
PublicE-Marketplaces
10.
Inasell-sidee-marketplace,acompanysellseitherstandardorcustomizedproductstoqualifiedcompanies.
Answer:
TReference:
PrivateE-Marketplaces
11.
Withpublishingportals,thereisrelativelylittlecontentcustomization,butthereisextensivesearchandinteractivecapabilities.
Answer:
TReference:
InformationPortals
12.
E-distributorsaggregatethecatalogsofmanysuppliersinonelocation.
Answer:
TReference:
E-DistributorsinB2B
13.
Intermediariesprovidevalue-addedactivitiesandservicestobothbuyersandsellers.
Answer:
TReference:
IntermediationandSyndicationinE-Commerce
14.
Disintermediationmostoftenoccurswithintermediariesthatprovidevalue-addedservicestobuyersorsellers.
Answer:
FReference:
DisintermediationandReintermediation
15.
Electroniccatalogsarethebackboneofmoste-commercesites.Theyconsistofaproductdatabase,adirectorywithsearchcapabilities,andapresentationfunction.
Answer:
TReference:
ElectronicCatalogs
16.
Asearchengineshouldincludeorderprocessingtechnologywhichallowscustomerstoaccumulateitemstheywishtobuywhiletheycontinueshopping.
Answer:
FReference:
SearchEnginesandIntelligentAgents
17.
Theoffermadebythesellerinanauctionincludesthepricefortheproductoffered.
Answer:
FReference:
DynamicPricingandTypesofAuctions
18.
Reverseauctionsinvolveonebuyerandmanypotentialsellers.
Answer:
TReference:
OneBuyer,ManyPotentialSellers
19.
Inaforwardauction,asellerentertainsbidsfrommanybuyers.
Answer:
TReference:
OneSeller,ManyPotentialBuyers
20.
Inadoubleauction,therearemanypotentialbuyersandonlyoneseller.
Answer:
FReference:
ManySellers,ManyBuyers
21.
Inthename-your-own-pricemodel,buyersnamethepricetheyarewillingtopayaswellasothertermsofthesale.
Answer:
TReference:
TheName-Your-Own-PriceModel
22.
Oneoftheprimaryadvantagesofonlineauctionsistheverylowpossibilityoffraudamongbuyersandsellers.
Answer:
FReference:
LimitationsofE-Auctions
23.
Bybringingtogethermanypotentialbuyersinagivenlocation,onlineauctionsprovidetheliquiditynecessarytocreateamarketplaceforuniqueitems.
Answer:
TReference:
ImpactsofE-Auctions
24.
Inbartering,goodsand/orservicesexchangehandswithnoexchangeofmoney.
Answer:
TReference:
OnlineBartering
25.
E-barteringimprovesthematchingprocessbyattractingmorepotentialpartnerstotheexchange.
Answer:
TReference:
OnlineBartering
26.
Staticpricingisacharacteristicofonlinenegotiating.
Answer:
FReference:
OnlineNegotiating
27.
Internetecosystemsareorganizedaroundtherulesandregulationsofe-commerceasdeterminedbytheFCC.
Answer:
FReference:
TheInternetEcosystem
28.
TheInternetecosystemfollowsthehierarchical,command-and-controlbusinessmodeloftheindustrialeconomy.
Answer:
FReference:
TheInternetEcosystem
29.
Unlikethetraditionalvaluechain,theInternetecosystemisinclusiveandhasrelativelylowbarrierstoentry.
Answer:
TReference:
TheInternetEcosystem
30.
ThereductioninsearchcostsaffordedbuyersbytheInternetforcesonlineretailerstoreducepricesinordertocompete.
Answer:
TReference:
CompetitiveFactors
31.
Differentiationreferstotheabilityofane-companytocustomizeproductsandservicestotheexactspecificationsofcustomers.
Answer:
FReference:
CompetitiveFactors
32.
Inperfectcompetition,largebuyersandsellersdeterminepricesbytheiractionsinthemarketplace.
Answer:
FReference:
CompetitiveFactors
33.
Pricecuttingindifferentiatedmarketshasminimalimpactonmarketshare.
Answer:
TReference:
CompetitiveFactors
34.
Differentiationincreasesthesubstitutabilitybetweencompetingproducts.
Answer:
FReference:
CompetitiveFactors
35.
IntheworldofEC,competitionisbetweenbusinessmodels.
Answer:
TReference:
CompetitiveFactors
36.
Duetothehighcostoftechnology,barrierstoentryarehigherforonlinebusinessesthanfortraditionalbrickandmortaroperations.
Answer:
FReference:
CompetitiveFactors
37.
Intheonlineworld,competitionbetweenentirenetworksisreplacingcompetitionbetweenindividualcompanies.
Answer:
FReference:
CompetitiveFactors
38.
Aprimaryimpactofe-commerceisadeclineindirectmarketing.
Answer:
FReference:
ImprovingDirectMarketing
39.
E-commercereducescycletimeininternationaltradebyasmuchas90%.
Answer:
TReference:
ImprovingDirectMarketing
40.
Invirtualmanufacturing,acompanyrunsmultiple,dispersed,manufacturingplantsasthoughtheywereallatthesamelocation.
Answer:
TReference:
ImpactsonManufacturing
MultipleChoiceQuestions
41.
AllofthefollowingarefunctionsofmarketsEXCEPT:
a.providinganinstitutionalinfrastructure.
b.buildingeffectivegoodsandservices.
c.facilitatingtheexchangeofinformation,goods,services,andpayments.
d.matchingbuyersandsellers.
Answer:
bReference:
E-Marketplaces
42.
Inamarketspace,thepartywiththemostcontrolisthe:
a.manufacturer.
b.retailer.
c.customer.
d.Internetserviceprovider.
Answer:
cReference:
MarketspaceComponents
43.
Astoresellingonlyafewtypesofproductsiscalled:
a.ageneralstore.
b.aglobalstore.
c.aclick-and-mortarstore.
d.aspecializedstore.
Answer:
dReference:
TypesofStoresandMalls
44.
AB2Bmarketplaceownedbyneitherthebuyernorsellerandincludesmanybuyersandsellersiscalled:
a.apublice-marketplace.
b.aconsortium.
c.aprivatee-marketplace.
d.aninformationportal.
Answer:
aReference:
PublicE-Marketplaces
45.
Commercialportals:
a.alwaysincludeaudiointerfaces.
b.mustbeaccessiblebymobiledevices.
c.offercontentfordiversecommunitiesandarethemostpopularportalsontheInternet.
d.coordinaterichcontentwithintherelativelynarrowcorporateandpartners’communities.
Answer:
cReference:
InformationPortals
46.
IntermediariesaddressallofthefollowinglimitationsofdirectinteractionsEXCEPT:
a.highsearchcosts.
b.inadequatequality.
c.lackofprivacyforbuyers.
d.pricinginefficiencies.
Answer:
bReference:
TheRolesandValueofIntermediariesinE-Markets
47.
Theprimaryfunctionofe-distributorsisto:
a.aggregatethecatalogsofmanysuppliers.
b.provideproductcomparisonsacrossmanydifferentsuppliers.
c.conductonlinereverseauctions.
d.distributeinformationforaparticularsupplier.
48.
Whichofthefollowingintermediarieswouldbethebestcandidateforelimination?
a.Anintermediarythatprovidescustomerfinancingforlargeorders.
b.Anintermediarythatprovidescustomizedproductinstallationbasedonthespecificneedsofthecustomer.
c.Anintermediarythatprovidessearchcapabilitiesbypriceandproductspecificationacrossmanymanufacturers.
d.Anintermediarythatbringsbuyersandsellerstogetherbylistingpricesandprovidingpicturesofproducts.
Answer:
dReference:
DisintermediationandReintermediation
49.
Reintermediationoccurswhen:
a.thepowerofexistingintermediariesincreases.
b.directinteractionsbetweenbuyersandsellersarereplacingtheroleofintermediaries.
c.newusesarediscoveredformatureproducts.
d.newkindsofintermediariesemerge.
Answer:
dReference:
DisintermediationandReintermediation
50.
Ratherthansellingitscomputersthroughofficesupplyandelectronicsretailers,DellsellsdirectlytoitscustomersthroughitsWebsite.Thisisanexampleof:
a.disintermediation.
b.intermediation.
c.reintermediation.
d.digitalization.
Answer:
aReference:
DisintermediationandReintermediation
51.
Adisplaysdifferentbooksandproductsforeachcustomerbasedonpreviouspurchasesattheirsite.Thisisanexampleof:
a.astandardcatalog.
b.disintermediation.
c.reintermediation.
d.acustomizedcatalog.
Answer:
dReference:
ElectronicCatalogs
52.
AprogramthatcanaccessadatabaseofInternetresources,searchforspecificinformation,andreporttheresultsiscalleda(n):
a.intelligentagent.
b.e-catalog.
c.searchengine.
d.shoppingcart.
Answer:
cReference:
SearchEnginesandIntelligentAgents
53.
Allofthefollowingarelimitationsoftraditionaloff-lineauctionsEXCEPT:
a.sellersareguaranteedth
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