现代学校标识系统Modern school identity system.docx
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现代学校标识系统Modern school identity system.docx
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现代学校标识系统Modernschoolidentitysystem
现代学校标识系统(Modernschoolidentitysystem)
现代学校标识系统(Modernschoolidentitysystem)
ThemodernuniversityhasaspecialimportantroleinChineseinhighereducationsincethereformandopeningup,China'shighereducationhasmadeconsiderableprogress,achievedremarkableresults.Asof2005,ourcountryhasthehighereducationenrollmenteligibilityoftheuniversityhas1778.WithChina'shighereducationcauserapiddevelopment,especiallywiththeUniversityMergerandreorganizationandthemodernconstructionoftheUniversityCity,astheimageofthemodernuniversitysystem(UniversityImageSystemreferredtoasUIS)isanintegralpartofthesignagesystemhasbeenquietlyintothemodernuniversitycampus.
Theroleandsignificanceofimprovingthe1.ModernUniversitysignguidancesystem
Thebrandimageofuniversitysystem,istheapplicationofsystemengineeringprinciple,integrationofresourcesandeffectiveuniversity,thescattered,partialandsurfaceindependentofallitsresourcestoformorderlysystemplaytheoveralleffect,toformacompletesystem,scientificandstandardizedsystemresources,andpromotetheuseofmeansofcommunication.
Thebrandofmodernuniversityinordertoshapetheimageoftheschool,improvetheschoolcompetitiveness,strengthentheconstructionofschoolcultureandimageconstruction,enhancethecohesionofschoolstaffandstudents,self-confidenceandpride,thedesignpaysmoreandmoreattentiontotheimageoftheUniversitysystem.ThedesignofuniversityimagesystemisthedevelopmentcontextinthesummaryofUniversity,dig
theschoolofhistory,universitybasisforrefiningtheinnerspiritandeducationalphilosophy,theuniversityspiritandcultureimageandsystematic,cognitiveandschoolsocialontheschool'sownconsciousnesstocombinethehistoricalaccumulationofspontaneousformationthespiritofqualityaftermining,refining,cultivatingandshaping,thusformingtheiruniqueuniversitybrandimage.Theimplementationofuniversityimagedesignistorefinetheuniversityspirit,creatinganewimageoftheUniversityasthecore,toenhancethecohesion,toestablishanewimageforthepurposeoftheschoolphilosophy,behavior,visualidentificationstandardspecificationcomprehensivedesign.
ThebrandwiththerapiddevelopmentofthecontinuousdeepeningofChina'sreformofscienceandtechnology,theerastronglycallsforthenewimageofmodernuniversity.Thedesignofimagesystemmainlyincludestheconceptofidentificationsystem(MI),behaviorrecognitionsystem(BI),visualidentificationsystem(VI)ofthreeparts.Theschoollogoisasymboloftheimageoftheschool,theschoolisanimportantpartofthevisionsystem,theeducationalphilosophyandspiritofuniversitycultureandbehaviorthroughthedesignofvisualdisplay.Theschoollogoisgenerallydividedintointernalandexternalidentificationidentifiestwocategories.Thelogoismainlyreferstotheeducationalphilosophyoftheschoolorschoolidea.Theexternalidentificationisdividedintotwoplacemarkandsymbol.Placeidentitymainlyreferstomarkeachschoolspace,suchasthefunctionofmarking,roadname,placenameandotherbuildings.Symbolnamesincludemarking,badge,flag,Anthemetc..Theschoollogoimagedesignsystembelongstotheschool.The
modernuniversitysignagesystemcombinedwiththeimageoftheuniversitysystem,andbecomeanimportantpartofuniversityimagesystemandanimportantmeanstoenhancethegradeoftheUniversity,theestablishmentoftheUniversityandthecarrierofbrand.
Whichwasthe2.Universityinthemoderndesignofsignagesystemprinciple
Thebrandofpeopleseekingthewaythemostbasicquestionis"whereamI?
""Iwanttogoin?
"Howtogo?
"Thehabitofusingthetraditional"look","listen"to"ask""answer",hopingtogettheanswerisverysimpleandintuitive.Themodernuniversitycampussignagesystemdesignaccordingtotheoverallplanningoffunctionaldivision,usinghierarchicalretrieval,andtheeffectivenessoforganiccombinationofbeautifulgraphicthree-dimensionalshapeofthelogodesignoriented,inordertoachieveclearindication,intuitive,continuoususeeffectandunity,fusionandhumanizationofartisticeffect.Toreallymakeanevercometothecampusofthepeople,relyonthereasonabledistribution,informationintegrity,clearindicationofsignagesystem,don'taskanyonecaneasilyfindthedestination.Thedesignprinciplesaremainlyinthefollowingaspects:
AP
(1)andtheUniversityIdentitySystem(UIS)unified.
(2)whichwasconsistentwiththeoverallimageofthecampusdesignprinciples.TheestablishmentofShenzhenpeople,signmakingcompanytrafficguidancesystem,thatisindependent,andthecomplementandcontacteachother,worktogetherto
buildauniversitypublicinformationsignguidancesystem.
(3)improvingthecontinuityofcampusplanninganddesignconcept,designandstyleoftheunityofthecampuslandscape.
AP(4)classificationretrieval.Theglobalidentificationsystemshouldbeorientedtothelocal,directedbythelocaltothespecificclassification,indicatingclearlyandcontinuously.
AP(5)identifiedcontentshouldfollowtheprincipleofpeople-oriented,servingthepeople.
AP(6)tousethematerialwiththelocalclimateandenvironmentadaptation.
AP(7)trafficsignlayoutshouldbereasonable.
AP(8)inaccordancewiththeprincipleofergonomics.Thesignofthesize,colorandsizeoftextfromtheangleofergonomicsdetailed,andgivesthenationalstandardforreference.
AP(9)carguidancesystemlogoshape,specificationsandcolorsinaccordancewiththenational"roadtrafficsignsandmarkings".
AP(10)symboltexttocomplywithinternationalstandards,withEnglishandotherforeignlanguages,tomeettheneedsofthedevelopmentofinternationaleducation.
Whichwasthe3.modernuniversitycontentdesignofsignage
system
Thebrandinthedesignofsignagesystem,shouldbein-depthanalysistounderstandtheuniversitycampusenvironment,andlayoutforpublictransportationline;analysisoftheinternaldepartmentsofadministrationbuilding,teachingbuilding,theschoolofpublicteachingbuilding,studentapartmentbuildings,publicplaces,foreignexchangeplacessuchasbuildingstructure,pedestriantrafficflow.
Improvingtheenvironmentandgeneralsignagedesignmethodaccordingtotheclassificationofsimilar,fromoutsidetoinside,fromhightolow.Throughtheinvestigationandanalysisofthecampusenvironment,thesignagesystemdesignforthefirstclassification,hierarchicaldesign,easytocarryoutdesignworkeverythingingoodorderandwellarranged.Accordingtotheenvironment:
indoorandoutdoorsignagesystem;accordingtotheobject:
vehicularandpedestriansignsystem.
(1)thedesignofsignagesystemofcampusgaragegaragesignagesystemshouldbeinlinewiththenationalstandardoftrafficsigns,asanationalorinternationaluniversalsymbolsandcolors,mainlydividedintothreestages.
Improvingthelevelofuniversityimage:
theidentificationoftheuniversitycampustrafficonbothsidesoftheroadsetting,clearindicationofthedirectionanddistanceoftheschool,generallybythemunicipalunifiedmanagementofproductionandinstallation;
APtwolevel:
themainroadandthenorthandtheSouthEastandwestmainentrance.Acarorientedbrandmainlyindicates
thecampusroad,themainareaanddirection.
APthree:
ineachzoneroad;twolevelcarorientedbrandbuildingandmainunitareainstructionsanddirections.Parkinglotsignusingtheuniversalsign,anddisplayparking.Marksystemshapes,specificationsandcolorsinaccordancewiththecurrent"roadtrafficsignsandmarkings"(GB5768),andcombinedwiththeVIsystem,showthecampusunifiedandclearandpersonalizedimage.Thewarningsigns,prohibitionplacedinsignificantunobstructedposition.
AP
(2)pedestriansignguidancesystem
Improvingthecampuspedestrianandcartocompletelyseparate,pedestriansystemandtrafficsystemofparallelandextendstotheinsideofthebuilding,andfinallyreachesthebasicunitoftheplace-room.Pedestriansignagesystemisamainwaytoconveytheinformationofforeignschools,itsfunctionisnotonlythemarkschoolbuildings,butalsohasthepublicguidanceandpublicityfunction,mainlydividedintofivestages.
Thebrandlevel:
themainentrance.Abrandorientedinformationintensive,itshouldbeacampusmap,zoningmap,campusconstructionmemorabilia,guidinginformation,putinthecrowdedareaandthemainentranceofthecampus.
APtwo:
PlanningRoadandroadarea.Twodoubleorientedbrandhasthemapandinformationguidance,indicatingclear,continuous,placedinthedistrictatthecrossroads.Andmarkthefireandotherspecialfacilitiesrange.
APthree:
signinfrontofthebuilding,buildingandbuildingtheinternalunitidentification.
APfour:
buildinginternalidentification.
Itgenerallyincludesthetotalindexofbuildingsorplan,eachfloorindexorplan,buildingpublicservicefacilities(Restroom,boilingwater,teachers'loungeetc.)logo,logo,entrancebulletin.
Thebrandbuildingincludesfivelevels:
eachspecificfunctionroomsandoutdoorsignsofsomespecificsigns,isthelaststageguide,suchasnumbers,windowcards,card,treebrand,grasslandfacilitiesbrand.Whichbrandisthemainfunctionofthewindowinsidethestudentcanteen,thebank,thepublicbathroomspacesignagefacilitiesbrandmainlyreferstothepublicservicefacilitiesofthesigns,suchaskiosks,shops,supermarkets,Restroometc..
AP4.ModernUniversitysignguidanc
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