《可研报告范本》.docx
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《可研报告范本》.docx
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《可研报告范本》
平湖雅园置业有限公司
金瓶纺织厂地块房产项目
可行性研究报告
杭州市华清建筑工程设计有限公司
2009年6月2
目录
第一章项目总
论.....................................................................................................4
一、项目概
况.............................................................................................................
............4
二、主要经济指
标.............................................................................................................
.....4
第二章项目投资环
境.............................................................................................4
一、城市概
况.............................................................................................................
............4
二、经济发展概
况.............................................................................................................
.....5
1.2003-2007年三产发展水
平.......................................................................................5
2.2003-2007年城镇居民收
入.......................................................................................5
3.2003-2007年居民消费支
出.......................................................................................6
4.小
结.............................................................................................................
.................6
三、城市规
划.............................................................................................................
............7
1.城市发展定
位.............................................................................................................
.7
2.城市发展重
点.............................................................................................................
.7
3.城市发展目
标.............................................................................................................
.7
第三章项目市场环境分
析.....................................................................................7
一、土地市
场.............................................................................................................
............7
1.经营性用地供应情
况..................................................................................................7
2.工业用地供应情
况......................................................................................................7
3.2007-2008年出让土地情
况.......................................................................................8
4.2009年土地出让计
划.................................................................................................8
5.其他土地交
易.............................................................................................................
.8
二、房地产投
资.............................................................................................................
........9
三、商品房销售与空
置..........................................................................................................9
1.商品房销
售.............................................................................................................
.....9
2.商品房空
置.............................................................................................................
...10
四、楼市现
状.............................................................................................................
..........10
1.城市各区域房产特
征................................................................................................10
2.楼盘产品特
点............................................................................................................1
2
3.在售楼盘销售特
点....................................................................................................13
4.房产消费特
点............................................................................................................1
3
五、市场供需分
析.............................................................................................................
...14
1.供应分
析.............................................................................................................
.......14
2.需求分
析.............................................................................................................
.......14
3.小
结.............................................................................................................
...............15
第四章项目综合分
析...........................................................................................15
一、项目区
位.............................................................................................................
..........16
二、周边配
套.............................................................................................................
..........16
三、项目交
通.............................................................................................................
..........16
四、项目机会点分
析............................................................................................................1
63
五、项目SWOT分
析.............................................................................................................
.17
1.优
势.............................................................................................................
...............17
2.劣
势.............................................................................................................
...............17
3.机
会.............................................................................................................
...............17
4.威
胁.............................................................................................................
...............18
第五章项目定
位...................................................................................................18
一、项目形象定位建
议........................................................................................................18
1.形象定位原
则............................................................................................................1
8
2.形象定位建
议............................................................................................................1
8
二、目标客群定位建
议........................................................................................................18
1.主要客群定位建
议....................................................................................................18
2.补充客群定位建
议....................................................................................................18
三、项目产品定位建
议........................................................................................................18
第六章项目开发实施计划...................................................................................19
一、项目工程进
度.............................................................................................................
...19
二、项目销售与回款计
划....................................................................................................19
第七章项目投资估算与资金筹措.......................................................................20
一、项目总投资估
算............................................................................................................2
0
1.项目规
划.............................................................................................................
.......20
2.项目研究周
期............................................................................................................2
0
3.土地获得价
款............................................................................................................2
0
4.前期开发费
用............................................................................................................2
0
5.项目相关规
费............................................................................................................2
1
6.项目土建工程费
用....................................................................................................22
7.投资管理中不可预见费
用........................................................................................22
8.管理费用、销售费用、财务费用............................................................................22
二、项目资金筹
措.............................................................................................................
...23
1.项目资金来源与筹集方
式........................................................................................23
2.项目资金使用计
划....................................................................................................23
第八章项目财务与敏感性分析...........................................................................23
一、财务评
价.............................................................................................................
..........23
1.项目财务净现值评
价................................................................................................23
2.项目内部收益率评
价................................................................................................23
3.项目投资利润率评
价................................................................................................23
二、项目不确定性分
析........................................................................................................25
1.盈亏平衡分
析............................................................................................................2
5
2.敏感性分
析.............................................................................................................
...25
第九章综合评
价...................................................................................................26
一、项目风险评
价.............................................................................................................
...26
1.投资风险评
价............................................................................................................2
6
2.经营风险评
价..................................
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