国际商务英语Chapter-13-Business-Presentation.ppt
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国际商务英语Chapter-13-Business-Presentation.ppt
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国际商务英语Chapter13BusinessPresentation,1.WhatIsAPresentation?
2.ThePreparingWorkofaPresentation3.TheStructureandLanguageofBusinessPresentation4.MakeaPowerPoint,1.WhatIsAPresentation?
Apresentationisameansofcommunicatinginformation,presentingthecontentofatopictoanaudience.Itcanbepresentedinmanydifferentwaysorincombinedways.Awrittenreportisapresentation,asisaradionewscast.Bytheaidofsomesubstantialobjects,PowerPointoraclipofvideo,apresentationcanbeconveyedmoreclearlyandvividly.,TheTypesofBusinessPresentations,Bypurpose,businesspresentationsaredividedintothreecategories:
ToinformTopersuadeTobuildgoodwill,InformativePresentations,Informativepresentationscanbefurtherdividedintotwodistinctcategories-reportingandexplaining.Thereportingpresentationbringstheaudienceuptodateonprojectsorevents,tellinghowthingsaregoing.Thesesituationsmightincludeshareholdersmeetings,executivebriefings,ororalsalesreports.Theexplanatorypresentationprovidesinformationaboutproductsandprocedures,rulesandregulations,operations,andothernitty-grittydata.Informationalpresentationsincludetalks,seminars,proposals,workshops,conferences,andmeetingsthepresenterorpresenterssharetheirexpertise,andinformationisexchanged.,PersuasivePresentations,Thesearethepresentationsinwhichyouattempttoconvincetheaudiencetobuyyourproductorservice,tosupportyourgoalsorconcepts,ortochangetheirmindsorattitudes.Persuasivepresentations,whicharesometimescalledtransactional,areoftenmotivational.,GoodwillPresentations,Almostallofushaveseenthiskindofpresentation.Everyyear,companieshaveawardsbanquetstorecognizetheexcellentemployeesandhonorretireeswithadinner.Departments,units,orteamswithinabusinessorganizationareoftenrewardedfortheirsuccessatmeetingsatwhichtheirworkisshowcased.Eachoftheseeventsusuallyincludessomekindofpresentation,mostoftenintheformofaspeechandsometimeswithaslideshow,video,ormultimediaevent.Goodwillpresentations,whichoftentaketheformofafter-dinnerspeeches,areoftendesignedtobeceremonial-forexample,wheninductinganewofficer,dedicatingamemorialplaque,orpresentinganaward.Thepurposeofgoodwillpresentationsisprettyobvious.Thatpurposeistobuildgoodwill,tomakepeoplefeelgoodaboutthemselves,andtobuildrespectfortheorganizationand/ortheproduct,aswellasforpeers,colleagues,andsuperiors.,MultipurposePresentations,Presentations,however,usuallyhavemorethanonepurpose.Apresentationtoemployeesmaybeannouncedasaninformativesessiononnewregulations,butinfactmayalsobeanalloutefforttopersuadeworkerstobuyintothenewshares.Anintroductorypresentationaboutnewsoftwareprogramsmayconveylittleinformationtoemployeeswhohavebeenslowtobecomecomputerliterate.Thefiredepartmentsawardsbanquetmayindeedrecognizethehardworkofitsmembers,butitmayalsorepresentanattempttoraisefundsandrecruitnewvolunteers.Andtheinformativepresentationthatreportsthestatusofasportssponsorshippublicrelationsprogrammaybeanattempttopersuadethepowersthatbetoincreasethefundingfortheproject.,Specificpresentationsituations,SalesTrainingImageBuildingMotivationPresentationsInterviews,Sales,Probablythesinglelargestcategoryofpresentationsisthesalesscenario.Thoughthroughoutlifewearesellingourselvestoteachers,prospectivemates,neighbors,orcolleagues,inthebusinessworld,wearemostoftensellingourproducts,services,orideas.Salespresentationscanstartoutsimplyasfirstencounters-thoseone-on-oneget-to-know-each-othermeetingsoverlunchorano-frillsquickmeetinginaprospectiveclientsoffice.Ifthingsgoaccordingtoplan,yourfirstencountermightprogresstoafull-blownsalespresentationwiththetopbrass,theentiresalesteam,andamultimediashow.Butchancesare,youlljustscheduleafollow-upmeetingatwhichyouwillpresentyourproposalandpositionyourselftoclosethedeal.Thoughsalestechniquesarecomplex,twoessentialsforsuccessinasalespresentationaretoknownandunderstandyouraudience,andbuildrapport.,Training,Intrainingsessions,presentersteachparticipantsavarietyofskills.Topicsmightinclude:
SalestechniquesHowtodealwithdiversityintheworkplaceTimemanagementandstressreductionTeambuildingNegotiationorleadershipMeetingsmanagementHowtogivepresentationsInmanybusinesssituations,trainingisacaptivesituationinwhichtheaudiencehasnochoicebuttoparticipate.Inordertoreachtheaudience,thepresentermustmakeaconnectionandbuildrapport,justasinasalessituation.Intherealmofself-improvementandcreativeorfuntrainingsessions,participantsareoftentheself-actualizedtypeswhoarelookingforfulfillmentandenterta
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