Chapter 01 Consumer Behavior and Marketing Strategy.docx
- 文档编号:131692
- 上传时间:2022-10-04
- 格式:DOCX
- 页数:68
- 大小:31.03KB
Chapter 01 Consumer Behavior and Marketing Strategy.docx
《Chapter 01 Consumer Behavior and Marketing Strategy.docx》由会员分享,可在线阅读,更多相关《Chapter 01 Consumer Behavior and Marketing Strategy.docx(68页珍藏版)》请在冰豆网上搜索。
Chapter01
Consumer Behavior and Marketing Strategy Multiple Choice Questions
1.Why is China very attractive to marketers around the world?
A.because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B.Chinese consumers are very brand loyal C.they are the heaviest users of the Internet D.Chinese teens are easier to understand because they are less "trendy"than teenagers from other countries
E.because of its massive population,rising income,and emerging youth market2._____ is the study of individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of products,services,experiences,or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
A.Marketing
B.Consumer behavior
C.Psychographics
D.Demographics
E.Psychology
3.One primary function of Harriet's job is to study individuals,groups,or organizations and the processes they use to select,secure,use,and dispose of her company's products and services to satisfy needs and the impacts that these processes have on the consumer and society.Harriet works in the field of _____.
A.social psychology
B.cognitive psychology
C.management
D.consumer behavior
E.organizational behavior
4.Which of the following is NOT true regarding consumer behavior?
A.Organizations are applying theories and information about consumer behavior on a daily basis.
B.It is often necessary to conduct research.
C.Consumer behavior is a complex,multidimensional process.
D.The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.
E.Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm,the individual,and society.
5.Which of the following is a key aspect regarding consumer behavior?
A.Organizations are applying theories and information about consumer behavior on a daily basis.
B.It is often necessary to conduct research.
C.Consumer behavior is a complex,multidimensional process.
D.Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm,the individual,and society.
E.all of the above
6.Which of the following is NOT an application of consumer behavior?
A.marketing strategy
B.human resource management
C.regulatory policy
D.informed consumers
E.social marketing
7.Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager.Which application of consumer behavior does this represent?
A.marketing strategy
B.regulatory policy
C.social marketing
D.informed consumers
E.resource management
8._____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole.
A.Social marketing
B.Consumer behavior
C.Regulation
D.Proactive marketing
E.Ethical marketing
9.Mia is concerned how her marketing activities will affect individual consumers as well as society at large.Mia is implementing _____.
A.conscientious marketing
B.regulated marketing
C.ethical marketing
D.proactive marketing
E.social marketing
10.Most economically developed societies are legitimately referred to as _____ societies.
A.marketing
B.proactive
C.consumption
D.competitive
E.enhanced
11.Which of the following is used by firms to influence consumers?
A.ads
B.packages
C.store environments
D.sales pitches
E.all of the above
12.To survive in a competitive environment,an organization must provide its target customers more _____ than is provided to them by its competition.
A.product
B.service
C.value
D.feedback
E.attention
13.The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as _____.
A.price
B.position
C.consumer behavior
D.customer value
E.equity
14.Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party.She had to travel to a larger city to purchase this outfit,but it was worth it to her because it made her feel beautiful and confident.The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____.
A.consumer behavior
B.customer value
C.motivation
D.equity difference
E.perceptual field
15.It is critical that a firm consider value from which perspective?
A.the competition's
B.the firm's
C.the customer's
D.the government's
E.the industry's
16.How can an organization provide superior customer value to customers?
A.by conducting market research
B.by offering their products at the lowest price C.by offering extended warranty coverage on products D.by doing a better job of anticipating and reacting to customer needs than the competition does
E.by offering more variations of a product17.Marketing st
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Chapter 01 Consumer Behavior and Marketing Strategy
链接地址:https://www.bdocx.com/doc/131692.html