ENHANCED SEARCH RESULTS.docx
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ENHANCED SEARCH RESULTS.docx
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ENHANCEDSEARCHRESULTS
ENHANCEDSEARCHRESULTS
Biblio.Data
Pub.No.:
WO/2007/090140
InternationalApplicationNo.:
PCT/US2007/061350
PublicationDate:
09.08.2007
InternationalFilingDate:
31.01.2007
IPC:
G06F17/30(2006.01)
Applicants:
GOOGLEINC.[US/US];1600AmphitheatreParkway,Building41,MountainView,California94043(US)(AllExceptUS).
LIN,Walton[US/US];427East83rd,#1A,NewYork,NewYork10028(US)(USOnly).
DORWARD,Sean[US/US];3WaldronDrive,Martinsville,NewJersey08836(US)(USOnly).
CASTRO,Luis[BR/US];317MoonlightDrive,Piscataway,NewJersey08854(US)(USOnly).
Inventors:
LIN,Walton;427East83rd,#1A,NewYork,NewYork10028(US).
DORWARD,Sean;3WaldronDrive,Martinsville,NewJersey08836(US).
CASTRO,Luis;317MoonlightDrive,Piscataway,NewJersey08854(US).
Agent:
SNYDER,Glenn;11350RandomHillsRoad,Suite600,Fairfax,Virginia22030(US).
Priority Data:
11/343,198
31.01.2006
US
Title:
ENHANCEDSEARCHRESULTS
Abstract:
Amethodincludesreceivingasearchqueryfromauserandgeneratingsearchresultsbasedonthesearchquery.Themethodmayalsoincludeprovidingthesearchresultsandinformationidentifyingatleastoneofatelephonenumberoranaddressassociatedwithafirstoneofthesearchresultstotheuser.Themethodmayfurtherincludeprovidingalinktoamapassociatedwithatleastthefirstsearchresulttotheuser.
DesignatedStates:
AE,AG,AL,AM,AT,AU,AZ,BA,BB,BG,BR,BW,BY,BZ,CA,CH,CN,CO,CR,CU,CZ,DE,DK,DM,DZ,EC,EE,EG,ES,FI,GB,GD,GE,GH,GM,GT,HN,HR,HU,ID,IL,IN,IS,JP,KE,KG,KM,KN,KP,KR,KZ,LA,LC,LK,LR,LS,LT,LU,LV,LY,MA,MD,MG,MK,MN,MW,MX,MY,MZ,NA,NG,NI,NO,NZ,OM,PG,PH,PL,PT,RO,RS,RU,SC,SD,SE,SG,SK,SL,SM,SV,SY,TJ,TM,TN,TR,TT,TZ,UA,UG,US,UZ,VC,VN,ZA,ZM,ZW.
AfricanRegionalIntellectualPropertyOrg.(ARIPO)(BW,GH,GM,KE,LS,MW,MZ,NA,SD,SL,SZ,TZ,UG,ZM,ZW)
EurasianPatentOrganization(EAPO)(AM,AZ,BY,KG,KZ,MD,RU,TJ,TM)
EuropeanPatentOffice(EPO)(AT,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FR,GB,GR,HU,IE,IS,IT,LT,LU,LV,MC,NL,PL,PT,RO,SE,SI,SK,TR)
AfricanIntellectualPropertyOrganization(OAPI)(BF,BJ,CF,CG,CI,CM,GA,GN,GQ,GW,ML,MR,NE,SN,TD,TG).
PublicationLanguage:
English(EN)
FilingLanguage:
English(EN)
Description
WO200709014020070809
ENHANCEDSEARCHRESULTSBACKGROUNDOFTHEINVENTIONField;oftheInventionimplementationsdescribedhereinrelategenerallytoinformationretrievaland,moreparticularly,toprovidinginformationinresponsetoasearchquery.DescriptionofRelatedArt
TheWorldWideWeb("web")containsavastamountofinformation.Locatingadesiredportionoftheinformation,however,canbechallenging.Thisproblemiscompoundedbecausetheamountofinformationonthewebandthenumberofnewusersinexperiencedatwebsearchingaregrowingrapidly.
Searchenginesattempttoreturnhyperlinkstowebpagesinwhichauserisinterested.Generally,searchenginesbasetheirdeterminationoftheuser'sinterestonsearchterms(calledasearchquery)enteredbytheuser.Thegoalofasearchengineistoprovidelinkstohighquality,relevantsearchresults(e.g.,webpages)totheuserbasedonthesearchquery.Typically,thesearchengineaccomplishesthisbymatchingthetermsinthesearchquerytoacorpusofpre-storedwebpages.Webpagesthatcontaintheuser'ssearchtermsare"hits"andarereturnedtotheuseraslinks.Whenauserofanexistingsearchenginereceiveslinkstowebpagesofvariouswebsites,theuserisofteninterestedinidentifyingcontactinformationassociatedwithoneormoreofthewebsites.Forexample,theusermaybeinterestedinidentifyingcontactinformationforabusinessthatisassociatedwithoneofthewebsites.Inthiscase,theusermayselectoneofthelinksinanattempttofindthecontactinformation.Inmanysituations,thecontactinformationisnotlocatedontheselectedwebpage.Inthiscase,theusermaynavigatefromthisfirstweb-pagetootherwebpagesonthesamewebsitetoattempttofindthedesiredinformation.Thismayinvolveclickingthroughanumberofwebpagesuntiltheuserisabletofindtheinformationofinterest.
SUMMARYOFTHEINVENTION
Accordbgtooneaspect,amethodmayincludereceivingasearchqueryfromauserandgeneratingsearchresultsbasedonthesearchquery.Themethodmayalsoincludeprovidingthesearchresultsandinformationidentifyingatleastoneofatelephonenumberoranaddressassociatedwithatleastafirstoneofthesearchresultstotheuser.Themethodmayfurtherincludeprovidingalinktoamapassociatedwithatleastthefirstsearchresulttotheuser.
Inanotheraspect,asystemthatincludesacomputer-readablemediumcontaininginstructionsandaprocessorcoupledtothecomputer-readablemediumisprovided.Theprocessorexecutestheinstructionstocausetheprocessortogeneratesearchresultsbasedonasearchqueryandprovidethesearchresultsandinformationidentifyingatelephonenumberandaddressassociatedwithatleastafirstoneofthesearchresultstoauser.Theinstructionsalsocausetheprocessortoprovidealinktoamapassociatedwithatleastthefirstsearchresulttotheuser.
Inafurtheraspect,asystemincludingamemoryandasearchengineisprovided.Thememorystoresinformationassociatedwithapluralityofbusinesses.Thesearchenginedetermineswhetherfirstinformationassociatedwithafirstoneofthepluralityofbusinessesincludesinformationidentifyingawebpage.Thesearchenginealsoidentifiesatleastsomeofthefirstinformationassociatedwiththefirstbusinesswhenthefirstinformationincludesinformationidentifyingawebpageandstorestheidentifiedinformationwiththewebpageina
seconddatabase.
Instillanotheraspect,amethodmayincludereceivingasearchqueryfromauserandgeneratingsearchresultsbasedonthesearchquery.Themethodmayalsoincludedeterminingwhetherawebpageassociatedwithafirstoneofthepluralityofsearchresultsincludesasingleaddressandtelephonenumberandprovidingthesearchresultsandinformationidentifyingtheaddressandtelephonenumberassociatedwiththefirstsearchresulttotheuser,whenthewebpageincludesasingleaddressandtelephonenumber.Themethodmayfurtherincludeprovidingalinktoamapassociatedwiththefirstsearchresulttotheuser.
BRIEFDESCRIPTIONOFTHEDRAWINGS
Theaccompanyingdrawings,whichareincorporatedinandconstituteapartofthisspecification,illustrateanembodimentoftheinventionand,togetherwiththedescription,explaintheinvention.Inthedrawings,Fig.1isanexemplarydiagramillustratingaconceptconsistentwiththeprinciplesoftheinvention;Fig.2isanexemplarydiagramofanetworkinwhichsystemsandmethodsconsistentwiththeprinciplesoftheinventionmaybeimplemented;
Fig.3isanexemplarydiagramofaserverinthenetworkofFig.2inanimplementationconsistentwiththeprinciplesoftheinvention;
Fig.4isanexemplaryfunctionalblockdiagramillustratingasearchenginesysteminanimplementationconsistentwiththeprinciplesoftheinvention;
Fig.5illustratesanexemplaryportionofthelocalsearchdatastorageofFig.2inanimplementationconsistentwiththeprinciplesoftheinvention;Fig.6isaflowdiagramillustratingexemplaryprocessingassociatedwithmappinglocalsearchrelatedinformationtoawebpage;
Fig.7isaflowdiagramillustratingexemplaryprocessingassociatedwithprovidingsearchresultsandlocalsearchinformationinanimplementationconsistentwiththeprinciplesoftheinvention;and
Figs.Sand9illustrateexemplaryinterfacescreensprovidedtoauserinanimplementationconsistentwiththeprinciplesoftheinvention.
DETAILEDDESCRIPTION
Thefollowingdetaileddescriptionreferstotheaccompanyingdrawings.Thesamereferencenumbersindifferentdrawingsmayidentifythesameorsimilarelements.Also,thefollowingdetaileddescriptiondoesnotlimittheinvention.OVERVIEW
Systemsandmethodsconsistentwiththeprinciplesoftheinventionmayprovidesearchresultsthatincludeanumberoflinksassociatedwiththesearchquery.Alongwiththelinks,additionalinformation,suchascontactinformationtohelpauserlocateaparticularbusiness,maybeprovidedtotheuser.Theadditionalinformationmayhelptheuserobtaininformationofinterestveryquickly.Fig.Iisanexemplarydiagramillustratinganexemplaryconceptconsistentwiththeprinciplesoftheinvention.AsshowninFig.I,aninterfacescreen100providedtoauserinresponsetoasearchforPierpontMorganlibraryincludelinks110and120andabriefdescriptionofthelinksatareas112and122,respectively.
Inaccordancewithprinciplesconsistentwiththeinvention,thesearchenginealsoreturnsadditionalinformationtotheuser.Forexample,referringtoFig.1,thesearchenginemayidentifyanaddressand/ortelephonenumberofoneormoreofthelinksandprovidethisinformationtotheuser,asillustratedatarea114.Providingtheaddressandtelephonenumberforoneormoreofthedocumentsmayenableausertoobtainthedesiredinformation
withouthavingtoselectanyofthelinks.Inaddition,thesearchenginemayalsoprovidealinktoamapandotherinformation,asindicatedatarea116.ByclickingontheMap&Infolinkatarea116,amapshowingthelocationoftheitemofinterestand/oradditionalinformationassociatedwiththeitemofinterestmaybeprovided.Inthismanner,enhancedsearchresultsareprovidedtotheuserth
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