英文版商业计划书标准英文版模板.docx
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英文版商业计划书标准英文版模板.docx
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商业计划书模板---英文版
BUSINESSPLANTEMPLATE
BUSINESSPLAN
[MyCompany]
123MainStreet
Anytown,USA10000
123-4567
[YourName]
[DATE]
TABLEOFCONTENTS
ExecutiveSummary 1
Management 2
[Company]History 6
[Product/Service]Description 8
Objectives 10
Competitors 11
CompetitiveAdvantages 12
Innovation 14
Pricing 15
SpecificMarkets 16
GrowthStrategy 17
MarketSizeandShare 18
TargetingNewMarkets 19
Location 20
ManufacturingPlan 21
Research&Development 22
HistoricalFinancialData 23
ProformaFinancialData 24
ProformaBalanceSheet 27
CostControl 28
EffectsofLoanorInvestment 29
Attachments 30
30
ExecutiveSummary
[MyCompany]wasformedasa[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[JohnDoe]inresponsetothefollowingmarketconditions:
[Startup,growth]opportunitiesexistin[Product/Service].
Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.
[I/We]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.
Severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.
[I/We]previouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.
Thebasiccomponentsofthisplanare:
1.Competitivepricing
2.Expandthemarkets
3.Increasedadvertising
4.Lowerourunitcosts,
5.Therebyachievinghigherprofits.
1.Signcontracts
2.Increasedadvertising
3.Increaseofficestaff
Tothisend,[I/we]needinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasa[proprietorship,partnership,corporation].
FinancialGoals
Year1
Year2
Year3
Sales
$1,000,000
$1,400,000
$1,600,000
NetIncome
$25,000
$250,000
$375,000
Earningspershare
.01
.12
.14
Management
[Name]
[Title]
[Experience]
Salesgrowthfromzeroto$1,000,000infiveyears.
Ledmarketinmarketshare-30%.
Formulatedadvertisingbudgets&campaigns.
Pioneerednewdistributionchannels.
Establishednationalsalesforce.
Establishednationalrepair&servicecenters.
Broughtnewandinnovativeproductstothemarket.
Designedpoint-of-purchasematerials.
[Education}
UniversityofBoston
Boston,MA
B.A.-ComputerSciences
ShortBiographies
President
JohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh(Wisconsin),from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor’sdegreeinphilosophy.Mr.DoeisemployedbytheCompanyonafull-timebasis.
ChiefFinancialOfficer
RichardRoe,CPA,ChiefFinancialOfficer,TreasurerandDirector.Mr.RoejoinedRandomExcess,Inc.inDecember1988asacorporatecontrollerandwasnamedChiefFinancialOfficerinJuly1989.Mr.RoewasappointedTreasurerandaDirectorinJuly1990.HeservedascorporatecontrollerofXYZLumberCompanyfromAugust1981toDecember1988.Mr.RoegraduatedfromMetropolitanStateCollegeinDenver,Coloradoin1976withabachelor’sdegreeinaccounting.Since1979hehasbeenlicensedasaCertifiedPublicAccountantintheStateofColoradoandisamemberoftheAmericanInstituteofCertifiedPublicAccountants.Mr.RoeisemployedbytheCompanyonafull-timebasis.
VicePresident
JoeDokes,Secretary,ExecutiveVicePresidentandDirector.Mr.Dokessupervisesthecompany’ssalesandimplementationstoitslargestcorporatecustomers,includingUSWest,GreatWestLifeInsurance,etc.Mr.DokeshasservedasSecretaryandaDirectorsinceFebruary1988,VicePresidentofOperationsfromFebruary1988toDecember1988,PresidentoftheCompanyfromDecember1988toJanuary1990andVicePresidentofContractSalessinceJanuary1990.Hehasbeeninvolvedsince1986withtheprivatecompanyoriginallyformedasRandomExcess,Inc.,wherehisdutiesincludedmanagingthepurchasingandsalesdepartment.FromNovember1984toMay1986hemanagedthesalesdepartmentatIntegratedManagementSystems,Inc.FromJune1983toOctober1984hewasabuyerforAdamsCounty,Colorado,SchoolDistrict
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