新编剑桥商务英语中级Module9.docx
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新编剑桥商务英语中级Module9.docx
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新编剑桥商务英语中级Module9
新编剑桥商务英语(中级)Module-9
Module9
Wordlist
onholddisplaysodoursubjectline
aromadistinguishabrandputthrough
suitattachmentqualityassurance
turnoverbearwithsomeonefragrance
scentunavailableinboxslogan
urgentbrandjinglesmellvoicemail
brandidentitylogospamwhiff
capitalsluxuryspeechrecognition
consumersobsessiontechnology
Expressions
Allofouroperatorsarecurrentlyunavailabletoansweryourcall.
CanIcallyouback?
CanItakeyourname,please?
Canyoubearwithmeasecond?
Couldyouconnectme/putmethroughto...?
DoyoumindifweputthemeetingbacktoTuesday?
Holdonamoment.
I'mjustgoingtoputyouonhold.
I'mjustlookinghisnumberuponthecomputer.
I'mjustputtingyouonholdforamoment.
Letmecallyoubacklater.
Letmereadthatbacktoyou.
Onemoment,please.
Pleasehold.
Sorry,he'stiedupwithsomethingatthemoment.CanIhelp?
Sorry,thebatteryonmymobileisabouttorunout.
We'llbringthescheduleforwardbyaweek.
Whenwouldbeconvenientforyou?
Whenwouldsuityou?
9.1Branding
What'sthesmell?
Reading
1Studentsdiscussthequestionsinpairsbeforereportingbacktotheclass.Encouragestudentstogivespecificexamplesofbrandsthattheylikeorthinkareparticularlyeffective.
2Studentscompletethearticlewiththephrases.A-G.NotethatwhilethistaskisverysimilartoPartTwooftheReadingTest,itisslightlymoredifficultbecauseallsevenphrasesneedtobeputinthetext,ratherthanonlyfive.Alsonotethatinthetestthesentencesarecomplete,whereasinthisexerciseA-Gareallpartsofsentences(relativeclauses).
Answers
1B2G3E4C5A6F7D
Extension
Formorevocabularyandreadingpractice,askstudentstounderline:
1anysmelltheymayneedbilingualdictionariestocheckunderstandingofthesesmells
2examplesofhowcompanieshaveusedthesesmells.
3synonymsforthewordsmell.
Answers
1Sugarandbutter,vanillaandmandarin,whitetea,lavender,cherry.
2Instorestoputcustomersinthemoodforbuying,attractcustomerstodisplays,makeshopperswaitlonger,visitahotelicecreamshop,tocreattheperceptionthattheproductisgood,onmobilephonekeypadsandonbillboards.
3odour,scent,fragrance,aroma
Discussingbranding
Speaking
3Studentsworkalonetocompletethethreebeginningsofsentences.Studentsthencomparetheirviewsandcontinuediscussingthearticle.
Possibleanswers
Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.
OnethingthatsurprisesmeisthatScentAir'sturnoverhasquadrupledasaresult.
4Putstudentsintogroupsofthreetodiscusseachofthefiveitems.Onepersonineachgroupshouldmakenotesontheirdecisionsandwhichsmellstheywilluse.Attheend,eachgroupcanreportbacktotheclass.
Photocopiableactivity9.1
Seepage176.
Relativeclauses
Grammar
Askstudentstoreadtheinformationaboutrelativeclauses.Theycouldalsorefertothegrammar
summaryonpage130formoredetailedinformation.
1Studentscompletethesentenceswiththecorrectrelativepronoun.Thesepronounsshouldbefamiliartostudentsatthislevel.
Answers
1which2when3who4whose
5why6where
Extension
Writethefollowingontheboardandtherelativepronounsinajumbledlist.Askstudentstomatchthepronountowhatitrefersto:
(answersinbrackets)
person(who)
thing/item(which)
possession(whose)
location(where)
reason(why)
time(when)
2Theaimofthisexerciseistodrawstudent'sattentiontothefactthattherearetwotypesofrelativeclauses(definingandnon-defining).
Answers
We'reaSwedishcompanywhichhascontrollingsharesinthreesubsidiariesandalargestakeinonesmallerdivision.Itisrecommendedthereforethatwefocusourfinancialinterestsonthesmallersubsidiary,whichincidentallyisalsobasedinSweden.
3Studentsanalysethekeydifferencesbetweenthetwoclausesbyreferringbacktoexercise2.Theymayalsoneedtorefertoandchecktheiranswersinthegrammarsummaryonpage130.
Answers
1defining2non-defining3commas
4Thesentencesinthetextonpage87containingrelativeclausesarethosewhichwerecompletedwithA-Ginexercise2onpage86.Ifstudentsseemunsure,tellthemthatifthereisacommaitwillbenon-defining.
Defining:
...thathisgrandmotherusedtomake
...whowalkaroundreceptionwillgetawhiffofachocolatechipcookie
...whenitbegan12yearsago
...whysomanycompaniesarenowassociationbrandswithascent
Non-defining:
...whichtypicallyincludesmorethansixsmells
...wheretheodourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-thewayicecreamshop
...whoserecently-introducedcellphonekeypadwaslavender-scented
5that
4Studentsstudytheexampleandcompletesentences1-4.
Answers
1LetmeintroduceyoutoDavidwho'sthedirectofourcompany.
2Thisisthemainfactorywhereweproducecarparts.
3Thisisourlatestproductwhichisalsoourbiggestseller.
4ThecompanyhadaturnoverofaboutamillionEurosin2004whenitwasfoundedin2004.
5Studentspersonalisethegrammarfocuswithsentencesoftheirown.
Possibleanswers
Iworkedforacompanywhichproducessoftware.
Istudyatacollegethatspecialisesinbusinesscourses.
Thebestkindofbossissomeonewhodoesn'tinterfer.
Extension
Studentscouldcomparetheirsentencesinpairsorgroups.
6Tellstudentstomakethesentencesnon-defining.Theyshouldinserttheclauseinthemiddleofthesentence.
Answers
1Mycompany,whichisbasedinSydney,hasofficesallovertheworld.
2Mrs.Sayers,who'swaitinginreception,saysshehasanappointmentwithyou.
3Theman,whosebriefcasewefoundlastnight,calledthismorningtoseeifwehadit.
4Thereport,whichI'vejustfinished,isinyourin-tray.
Pronunciation
Youcouldhelpstudentsfocusonthepronunciationofnon-definingrelativeclausesatthisstagebydrillingthefoursentencesinexercise6.Studentsneedtonotethattherewillbeaslightpausewheretherearecommasandthattheintonationoftenrisesbeforethefirstcommatoindicatethespeakerhasmoretosay.Youcouldmarkthesentencesontheboardlikethis:
↗↘
1Mycompany,/whichisbasedinSydney,/
↘
hasofficesallovertheworld.
↗↘
2Mrs.Sayers,/who'swaitinginreception,/
↘
saysshehasanappointmentwithyou.
↗↘
3Theman,/whosebriefcasewefoundlastnight,/
↘
calledthismorningtoseeifwehadit.
↗↘
4Thereport,/whichI'vejustfinished,/
↘
isinyourin-tray.
Chineseluxuryobsession
Reading
7Thistaskrequiresstudentstoreadatextverycarefully,andcorrectanypronounsorfeaturesofrelativeclauses(suchascommas).
Answers
1whichwhere
2whatwho
3who'swhose
4where,(deletecomma)
5whenwhy
6whosewhich
7whywhere
8nowadays,(deletecomma)
9.2Gettingthrough
Automatedvoicemailsystems
Listening
1Askthestudentswhattheythinkistheworstinventionofthemodernage,egthecar,themobilephone,etc.Theythencomparetheirideaswiththeviewinthearticle.Findoutatwhichpointonthescale(1-10)moststudentsgiveuplisteningtoanautomatedvoicemailsystem.Alsofindoutiftheircompaniesusethem.
29.1Playtherecordingofsomeonehavingtodealwithanautomatedvoicemailsystem.
Answers
1GHLoans.
2Thecallerpresses2becausehewantstospeaktoanoperator.
3Thecallerreaches3onthescalebeforeheputsthephonedownbecausethesystemusesspeechrecognitiontechnologywhichrequireshimtoanswer"Yes"or"No".
9.1Listeningscript
C=CallerM=Machine
CHello,I'dliketospeakto...
MHello.ThankyouforcallingGHLoansCustomerCare.Youwillnowhearanumberofoptions.Pleasepresstheoptionyourequire.Forastatement,press1,forearlyrepayment,press2,foranyotherenquiryortospeaktooneofouroperators,press3...Thankyou.
CHello,I'mcallingabout...
MThankyouforcallingGHLoans.Pleasenotethatyourcallmaybemonitoredforqualityassuranceandtrainingpurposes.
MWe'resorrybutallofouroperatorsarecurrentlyunavailabletotakeyourcall.Pleasehold.Yourcallisimportanttous.
MHello.You'rethroughtoourloansdepartment.
CCouldyouputmethroughtosomeone...
MTohelpusdealwithyourcallquicklyandefficiently,pleaseanswerthefollowingquestionswith"Yes"or"No".Doyoucurrentlyhaveanaccountwith...
39.2Thissecondcallsuccessfullyreachesanoperator.Studentslistenandcompletetheinformation.
Answers
1AbiKaye2TI3662321stApril19814loanearlylastmonth5statement
6fivethousandEuros701724439298four
9.2Listeningscript
O=OperatorC=Caller
OHello,you'rethroughtoKatrina.HowcanIhelpyouthismorning?
COhhello,it'swithregardtoastatementIreceived.Ithinkthere'sbeenamistake.
OOK.Onemoment,please.CanItakeyourname,please?
CYes,it'sAbiKaye.
OCanyouspellthatforme?
CSure.Abi.A-B-I.Kaye.K-A-Y-E.
OAnddoyouhaveanaccountnumber?
CYes,TI3662.
OSorry.WasthatTforThailand,IasinIndia?
CThat'scorrect.
OAndforsecuritycanIhaveyourdateofbirth?
CThe21stofApril,1981.
OThat'sfine,MsKaye.SohowcanIhelpyou?
CWell,IpaidoffpartofmyloanearlylastmonthbutIreceivedastatementfromyouthismorninganditisn'tonthestatement.Couldyoutellmeifthepaymenthasgonethrough?
ORight.Idon'tseeit.Canyoubearwithmeforasecond?
I'mjustgoingtoputyouonhold.
CSure.
OHello.Sorrytokeepyouwaiting.I'mafraidIcan'tfindarecordofit.
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