财管GU.docx
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财管GU.docx
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财管GU
Financial
Part1
Q1:
AssessthestrengthsandweaknessesofDiamondsastheyseektoexpandinthecomingyears.
Strengths:
1.Appearanceofthedevelopingmarket:
Withthedevelopmentofdevelopingcountry,thedemandofelectronicproductisbig.AndDiamondisfamousandpowerfulinEuropetelecommunicationsmarket.SoitishelpfultoDiamondtoexpandindevelopingmarket.
2.Strongmarketposition:
ThemainelectronicmarketofDiamondisinEurope.AnditalsohasinvestedNorthandSouthAmerican.SoDiamondhassufficientfundsandstrengthtoexpanse.
3.Focusonitscoretargetmarketsclearly.Diamondhastwocorepartswhicharenetworkandmobilephones.SoDiamondcansellitsexclusivephonetonetworkcustomerswhichcanincreasesalesandattractmoreusers.
4.State-of-the-artproductionfacilities.State-of-the-artproductionfacilitiescanimproveproductivityandreduceconsumptionwhichcancutcostandincreaseprofit.Diamondcanuseenvironmentalprotectionmaterialorrecycledmaterialstomakeproducts.Itcanmakeaproductlifecyclewhichnotonlycandecreasetheproduction,butalsoisbetterforenvironment.
Weakness:
1.Investmentofresearchanddevelopment:
Withthedevelopment,Diamondneedtodomoreresearchtoknowthemarkettrendandcustomer’sdemand.But,itneedinvestalargenumberofcapitalsanditwilllessprofitableforDiamond.
2.Intensecompetition:
Diamondfocusonnetworkandmobilephones.However,therearealargenumberofmobile-networkoperatorsandhandsetmakersintelecommunicationmarket.Itmeansthatthecompetitionisveryfierce.
3.Spreadingtheirresourcesoverbothmobiledevicesandoperatingnetworks.BecauseDiamondcooperatedwithmanyfirms.Soitsfacilitiesandproductiontechniquemaysharetopartners.ItcancauseanetdrainonresourcesandthecompetitorsofDiamondmaydecrease.
4.Thestateofthebroaderworldeconomy:
Theglobaleconomicconditioncannotbepredicted.Aftereconomiccrisis,thedemanddecreaseswhichmakesalesdecrease.AndexpansionmaymakeDiamondatrisk.
Part2
Q1:
PossiblesourcesoffinancethatDiamondcouldaccessasitseekstoexpanditsbusinessoperations.
1.Partnershipworking:
Partnershipworkingcanshareinvestmentcosts.Ifthereisaprojectatrisk,partnerscansharetherisk.Butifpartnershavefinancialdifficultiessuchasliability,otherpartnerscanundertakeresponsibilitytogether.AndcurrentlyDiamondworkedwith3GPP,BluetoothSIG,WiMAXForumandW3C.ItcanhelpDiamondtoimproveproductperformanceandsavecapitaltodevelopskills.
2.Additionalshareissue:
Additionalshareissuecangenerateadditionalcapitals,butitmaydilutecontrol.AndDiamondmayfaceafiercecompetition.
3.Government-funded:
Diamondisalargerandwellrunbusiness.Sogovernmentwillinvestinthiscompany.Itcanstimulateeconomicactivity.GovernmentfundingcanprovideextrafundsforDiamondwithouttakingonadditionalrisk.
4.Salesofassets:
Salesofassetsnotonlycanhaveextrafinancebutalsodonotintroducesignificantrisk.ItisagoodchanceforDiamondtofocusonitscorebusinessanditmaybeseenasmarketweaknessastheytrytoraisefunds.Butitmaymakethemvulnerable.
Q2:
Explainhowtheinformationboththeshareholdersandorganizationcanmeettherequirementsofeachofthesestakeholders.
1.Dividend:
Comparedwithpreviousyears,in2009theoperatingprofitofDiamondisnotveryhigh.Butthedividendisthehighest.ItcanbeseenthatDiamondpaidenoughattentiontoshareholders.Thisinformationcanattractmoreinvestors.Anddividendalsoisameasureofpotentialreturnonanyinvestmentortojustifytoshareholdersthattheirinvestmentisvalue.
2.Turnover:
TheturnoverofDiamondsteadyincreasefrom£1924millionto£2160millionbetween2005and2008whichshowsthatthecustomers’demandisbig.ItcanhelpDiamondtoknowthemarkettrend.Turnoveralsocanprovideindicatorsofproductivityandefficiencytoinforminvestmentdecisionsandpartnershipagreements.
3.Profitability:
Profitabilityisakeycriteriontomeasurethefinancialperformanceofcompany.IfDiamondwithstrongprofitability,shareholderswillbewillingtoinvestforthelongterm.AndprofitabilitycanmakeDiamondknowstheoperationofcompanyandfinancialsituation.
4.Marketshare:
Marketsharecanmeasureanti-riskcapacityandcompetitivenessofcompany.Marketshareinformpartnersofmarketadditionalityapartnershipagreementcouldbring.
Q3:
ExplainthepossibleeffectsthatexpansionintotheChinesemarketcouldhaveupontheprofitabilityofthebusiness.Agoodcompanycanattractmorestockholderstopurchaseitsstock.
1.DiamondexpanseintoChinesemarketwhichshouldinvestalotofmoneytoenable.Andtheexpansionmayadverselyaffectprofitability.Ifcompaniescannotbenefitfromexpanding,itmayatarisk.Andthismaybeashortterminfluenceasprojectedgrowthseestheinitialinvestmentturnintoprofitablereturn.
2.DiamondmayborrowalargenumberofcapitalsinordertoexpandmarketshareinChina.Butliabilitymaynegativelyaffecttheprofitabilityofcompany.Ifcompanyisnotabletorepaytheloan,thecompanymayfacecollapse.
3.BecauseDiamondnewtotheChinesemarket,somanycustomersmaybeunfamiliartothisbrand.ThusDiamondmayspendalargenumberofmoneyonpromotionoradvertinginordertogrowbrandawareness.SoinitiallyDiamondmayfinditdifficulttogenerateenoughincometomakeaprofitinitsChineseoperations.
MPO
Q1:
Whatmayinfluencetheformulationoforganizationalgoals,objectivesandpolicies
Themissionstatementrepresentstheinterestofstakeholdersinalargeextent.Thestakeholdercanaffecttheorganization.Andtheprofitofstakeholderswillaffectthestrategictargetofenterprise.
Customers:
CustomersmayaffectDiamond’sgoalwhichisprovidetosatisfycustomer’sneedsandwants.Diamonddevelopeditsproductsconstantlyinordertoensurethatmetgrowingtelecommunicationsneedofconsumers.SoDiamondaimtoplaceattheforefrontofmobile,internetandcomputertechnology.AndDiamondexiststobuildabetterworldthroughcommunicationandwillstrivetomaketheworldacleaner,greenercommunitydrivenbyfacilitatingtechnology.Diamondshouldtrytheirbesttounderstandandmeetcustomer’sdemand,otherwisetheywillfailtomakeaprofitor,indeedandsurvive.Andthecustomersevenmayshifttocompetitors.
Government:
TheeconomicpoliciescaninfluenceDiamondcosts.DiamondpartneredwithHuaweiandinvestedtoestablishmanufacturingfacilitiesinChina.ThemassivemarketofChinaandalargecustomersgroupattractDiamondinvesthugecapitalinChina.Iftaxationandinterestrateishigher,theprofitofDiamondwillreduce.IfDiamondhasmanyeconomicproblemsandhasaharmfuleffecttosocial,governmenthaverighttoclosebusiness.
Owners:
owner’sformulationmayinfluenceDiamond’sobjectives.DiamondaimedtoenterChinesemarketforfurtherexpansion.DiamondcooperatewithSiemensaimtopurchaseashareinHuawei’sexistingnetworkoperationsinordertohaveamarketshareinChina.Ifownersofdiamonddonotmakeaccuratedecisionsandplanningtothecompany,itwillhinderthedevelopmentofcompanyandcausecorporatedeficit.
Q2:
Whatfactorscouldmeasurethesuccessofacompany?
Internally,thesuccessofDiamondiscloselylinkedtothequalityoftheemployees.ThesuccessofthecompanydependsinsomedegreeonthequalityofthestaffandthestrongsupportofemployeesiscrucialtothesuccessfulofDiamond.Theemployeeisoneofthekeytobusinesssuccess.
AndtheownerofDiamondalsocanmeasurethesuccessesofcompany.Ifthecompanyissuccessful,therearemanyinvestorswillingtoinvest.Thecompanywillhassufficientfundstopayforitsexpansionprogramme.
Externally,ifagreatnumberofcustomersconsumetheproductofDiamondandsatisfyitsservice,itmeanssuccessfultothecompany.Asuccessfulcompanymusthaveahighlevelofcustomersatisfaction.
Governmentalsocanmeasurethesuccessfulofcompany.IfDiamondcanprovidefairlaborpriceandmeetoccupationalsafetyandhealth,Governmentwillbesupportiveassuccessfulfirms.
ThegoalofDiamondisthatthecompanyaimedtoplaceitselfattheforefrontofmobile,internetandcomputertechnologyandmaketheworldmorecleaner,greenerbytechnology.Thegoalismeasurableandachallenging.ItcanbeseenthatDiamondisasuccessfulcompany.
IftheobjectivesofDiamondarespecific,measurable,attainable,realisticandtime-boned,thecompanyissuccessful.Diamondaimedtoexpansebothinprovisionofnetworkandinsalesofmobiledevices.AndDiamondaimedtopurchaseHuawei’sshareinchina.TheseobjectivesconformtoSMART,soDiamondisasuccessfulcompany.
Diamondinvestedtoestablishmanufacturingfacilitiesinchina.ItcanbeseenthatDiamondprovidedaframeworkofrulesorguidance.TheclearpolicyshowthatDiamondisasuccessfulcompany
Q3:
Howwouldstrategyofexpansioninfluencetherolesandactionsofmanagers?
扩张战略如何影响经理的角色和行动
DiamondhasjoinedforceswithSiemensandtheyareworkinginpartnershipinChinawithHuaweiTechnologies.ManagerscanbuildrelationshipsbyworkingtogetherwhichisbenefitforfuturebusinessofDiamond.Managersalsocanknowothercompany’smanagerwhichprovidesanopportunitytocommunicateandshareexperiencesofmanagingcompany.
Asmanagers,theyshouldpredictfutureeventsofcompany.DiamondsawthebigcustomerandgreatneedinChina,sotheyaimedtoexpanseinchina.Themanagerforecastthatexpansioninchinawillbebeneficialtothecompany'sfuturebusin
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