物流专业英语期中测试二答案.docx
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物流专业英语期中测试二答案.docx
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物流专业英语期中测试二答案
物流专业英语期中测试
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I.TranslatethefollowingitemsintoChineseorEnglish.(20points)
1.及时配送timelydelivery
11.outsourcing外包
2.利润率profitmargin
12.inventorycontrolsystem存货控制系统
3.竞争优势competitiveadvantage
13.after-salesservice售后服务
4.数据处理dataprocessing
14.goodsintransit在途物资
5.目标市场targetmarket
15.globalpositioningsystem全球定位系统
6.系统整合systemsintegration
16.directprocurement直接采购
7.政府采购governmentprocurement
17.thirdpartylogistics第三方物流
8.材料流动materialflow
18.enterpriseresourceplanning企业资源计划
9.外汇foreignexchange
19.state-ownedenterprise国有企业
10.运输设备transportfacilities
20.productioncost生产成本
II.TellwhetherthefollowingstetementsareTtrueorFfalse,markingan“A”fortruestatementsanda“B”.forfalseones.(10points)
(A)21.Generallyspeaking,logisticsdocumentscanbecategorizedintotwogroups.Oneisusedtofacilitatethelogisticsoperations.Theotheristoimprovethequalityofcustomerservices.
(B)22.Packagingperformssiximportantlogisticsfunctions,namelycontainment,protection,apportionment,unitization,convenience,andinventorycontrol.
(B)23.Thereisnodifferencebetweentheconceptofsupplychainmanagementandthetraditionalconceptoflogistics.
(A)24.Inanidealworld,noinventorywouldberequiredbecausemanufacturerscouldexactlyforecastdemandandproduceonlythatmuch.
(B)25.Oneofthebiggestenemiesinthesupplychainforcompaniesistime.Ifacompanyhasafamous3PLprovider,theprovidercanindirectlydecreaserevenuesthroughasolidlogisticsnetwork
(A)26.Inabroadpointofview,logisticsinformationalsocontainscommoditiestradinginformationandmarketinginformation.
(B)27.Logisticsistheprocessofplanning,implementing,andcontrollingtheefficient,effectiveflowandstorageofrawmaterials,in-processinventory,finishedgoods,andrelatedinformationfrompointoforigintopointofconsumptionforthepurposeofconformingtocustomerrequirements.
(B)28.Inthephysicaldistribution,theretaileristhefinaldestinationofamarketingchannel.
(B)29.Logisticsinformationmanagementisdefinedastheinformationprocessingofcollecting,reconciling,communicating,storageandutilizingofalltheinformationgeneratedfromcustomers.
(A)30.Unitizationisthefunctionofbundlingprimarypackages(i.e.packagesthatwraptheproducts)intosecondarypackages(i.e.containersthatholdtheprimarypackages)suchascardboardboxes.
III.Completeeachstatementbychoosingthebestanswerfromthefourchoices.(15points)
(D)31.Accurateandtimelyinformationallowsafirmtominimizeinventories,improveroutingandschedulingoftransportationvehicles,andgenerally_______customerservicelevels.
A.destroyB.satisfyC.increaseD.improve
(A)32.Enterpriseresourceplanning,orERP,referstoatypeof_______applicationsnowprevalentinmanydifferentorganizationsacrosstheworld.
A.computerB.radioC.TVD.machinery
(C)33.Withthegoalofreducingtotalsupplychainassets,managersrealizethat_______canbeusedtoreduceinventoryandhumanresourcerequirements.
A.informationsB.manyinformationC.informationD.inform
(A)34.Purchasing_______tothefirm’sefficiencyandeffectivenessinmanyways.
A.contributesB.iscontributingC.hadbeencontributingD.attributes
(A)35.EDIarequicklybecomingthestandardforeffective,accurate,and_______informationexchange,likeinternet.
A.low-costB.high-costC.popularD.common
(B)36.Purchasingisthemanagementof_______process.
A.acquireB.acquisitionC.acquiredD.requirement
(C)37.Theoperationalmanagementoflogisticisconcernedwith_______and_______ofmaterialsandfinishedproducts.
A.move,storageB.movement,store
C.movements,storageD.move,storage.
(A)38.Ingovernmentcircles,acquisitionhastraditionallybeenreferredtoas_______.
A.procurementB.purchasingC.procuringD.buying
(A)39.Thequalityoffinishedgoodsandservicesisobviously_______thequalityofthematerialsandpartsusedinproducingthoseitems.
A.dependentuponB.consideredasC.independentuponD.reliedon
(D)40.Withouteffectivepurchasingpractices,operationsinafirmmaybedisrupted,customerservicelevelsmay_______,andlong-termcustomerrelationshipmaybedamaged.
A.deteriorateB.increaseC.damageD.fall
(C)41.Astechnologychanges,distributionsystemsmustbetothesechanges.
A.adoptedB.acceptedC.adaptedD.adjusted
(B)42.Transport,especiallyrapidorrefrigeratedtransport,allowspeopletoenjoyaspecialrangeoffoodthatcanbe_______atcertainseasonsallyearround.
A.lackB.availableC.appropriateD.suitable
(B)43.Withthedevelopmentofeconomyinthewholeworld,governmentshavebecomemoreandmoreemphaticabout_______thepublictransportation.
A.modernB.modernizingC.modelD.modernized
(D)44._______focusonfreightmovementsandphysicaldistribution.
A.OrdermanagementsystemB.Yardmanagementsystem
C.WarehousemanagementsystemD.Transportationmanagementsystem
(A)45.Whensomecommoditiesareexportedforpublicitypurposes,suchasnewspaperandmagazine,anydelaywouldmakethem_______.
A.valuelessB.flawlessC.valuableD.shameless
IV.Completethepassagebychoosingthebestanswerfromthefourchoices.(10points)
One-to–oneMarketing
One-to-onemarketing,likethepersonalizedmarketingeffortsbeinginitiatedbyWilliams-Sonama,representsaveryrevolutionaryideainthefieldof__46__today:
communicatewithcustomersona__47__,one-to-onebasis.Contemporarymarketers,fromretailerstocustomergoodsmanufacturersandbusiness-to-businessresellers,arebeingurgedtolookattheir__48__asindividualentitiesratherthanas__49__markets.
Mostbusinessestodayfollowthetime-honoredmassmarketingruleofadvertisingandsellingtheirproductstothe50numberofpeople—thatis,thegoalistoincreasemarket__51__bysellingmoregoodstomorepeople.However,sellingmoregoodstofewerpeoplethroughaone-to-onemarketingphilosophyismore52andmoreprofitable.One-to-onemarketing,sometimescalledcustomerrelationshipmanagement,isanindividualizedmarketing__54__thatutilizescustomerinformationtobuildlong-term,personalized,and__55__relationshipswitheachcustomer.One-to-onemarketing__56__onshareofcustomerratherthanshareofmarket.Whereasmassmarketersdevelopaproductandtrytofindcustomersforthatproduct,one-to-onemarketersdevelopacustomerandtrytofindproductsforthatcustomer.
(A)46.A.marketingB.sellingC.sailingD.promoting
(B)47.A.entityB.individualC.unionD.each
(C)48.A.manufacturersB.sellersC.customersD.suppliers
(D)49.A.individualB.personalC.uniqueD.mass
(D)50.A.mostB.biggestC.moreD.greatest
(D)51.A.targetB.segmentationC.positionD.share
(A)52.A.efficientB.effectiveC.economicD.enormous
(B)53.A.planB.methodC.managementD.wish
(C)54.A.effectiveB.practicableC.profitableD.imaginable
(B)55.A.keepsB.focusesC.insistsD.comments
Ⅴ.Readthefollowingpassagesandchoosethebestanswerforeachquestion.(30points)
PassageOne
Transportationhastakenagreatroleinmanylogisticssystemsfortworeasons.Firstofall,globalizationandimporting-exportingactivitiesmakemostproductsnecessarytobetransferredfromonecountrytoanother.Secondly,informationrevolutionhaspropelledthemanufacturingprocessandconsumerbehaviorstobechangeddrastically.Traditionaltransportationmethodsneedtobeupgradedtoaccommodatemoderntransportationdemand;therefore,containerizationandusageofinformationsharingsystememerge.
Nowadays,mostlogistictransportationcompaniesarefamiliarwiththeideaof“missionstatement”asanexpressionofsettingavisionforthebusiness.Themissionstatementseekstodefinethepurposeofthebusiness,itsboundariesanditsaspirations.Itisnowcommonfororganizationstohavesuchstatementforthebusinessasawholeandforkeyconstituentcomponents.Whatsomecompanieshavefoundisthattherecanbesignificantbenefitstodefinethelogisticsvisionofthefirm.
Thepurposeofthelogisticsvisionstatementistogiveaclearindicationthatbusinessintendstobuildapositionofadvantagethroughclosercustomerrelationship.Suchstatementisnevereasytoconstruct.Thereisalwaysthedangerthattheywillpublishtheenergeticandencouragingdeclarationthatgiveseveryoneawarmfeelingbutprovidesnoguidelineforaction.
Ideally,thelogisticsvisionshouldbebuiltaroundthesimpleissueof“Howdoweintendtouselogisticsandsupplychainmanagementtocreatevalueforourcustomers?
”Torealizethisideawillnecessitateadetailedunderstandingofhowcustomervalueiscreatedanddeliveredinthemarketinwhichthebusinesscompetes.Valuechainanalysiswillbeafundamentalelementinthisinvestigationaswillthedefinitionofthecorecompetenciesandcapabilitiesoftheorganization.Askingthequestion“Whatactivitiesdoweexcelin?
”and“Whatisitthatdifferentiatesusfromourcompetitors?
”isthestartingpointforcreatingthelogisticsvisionstatement.
Earlier,itwassuggestedthatthethreewords“Better,Faster,Cheaper”summarizesthewaysinwhichlogisticsvisionstatementcanp
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