国开电大《管理英语3》单元自测3国家开放大学形考任务试题答案Word文件下载.docx
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国开电大《管理英语3》单元自测3国家开放大学形考任务试题答案Word文件下载.docx
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Yes,wewill.
We'
llcontributeasiteandtherequiredpremises.
llgiveinvestment.
—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?
Thankyou.
I'
mgladtohearthat.
Idon'
tthinkso.
—Isitpossibleforyoutoexpandbusinessthere?
Ilikeit.
dloveto.
Yes,Ithinkso.
Abudgetisanestimationofthe_______and_______overaspecifiedfutureperiodoftime.
cost;
expense
revenue;
expenses
interest
Ifthebuildingproject__________bytheendofthismonthisdelayed,theconstructioncompanywillbefined.
tobecompleted
iscompleted
beingcompleted
JohnaswellasMike__________justbeenbackfromanimportantmeeting.
have
has
had
Let'
sdiscusstheseproblemsatthemeeting,________?
dowe
shallwe
willyou
Purchasingthenewproductionlinewillbea__________dealforthecompany.
profitable
forceful
tremendous
Rent,electricityandinsuranceareallexamplesofthecompany'
s________.
overhead
turnover
assets
Themanagerurgedhisstaffnotto__________thesplendidopportunity.
slide
miss
escape
Theyaretryingto__________thewastedischargedbythefactoryforprofit.
expose
exhaust
exploit
Theyrecommendedthattheamusementpark________.
wasextended
willbeextended
beextended
Youcangoout,__________youpromisetobebackbefore12o'
clock.
sofaras
asfaras
aslongas
二、翻译
为下面的句子选择正确的翻译(每题10分)。
操作提示:
通过题干后的下拉框选择题目的正确答案。
1.Thecostofthenewprojectwillgooverbudget.()
A.新项目的支出将超过预算。
B.新项目的支出将在预算以内。
C.新项目的支出将重新核算。
2.Howwilltheevaluationoftheseinvestmentsbecarriedout?
()
A.如何进行这些项目的投资?
B.如何对这些投资进行评估呢?
C.如何对这些项目进行评价?
3.Acreditcardisaninterestfreeshort-termloan.()
A.信用卡是短期的无息贷款。
B.信用卡倾向于短期贷款。
C.信用卡贷款不用还款。
4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.()
A.数据评估就是要制定有效市场营销策略。
B.数据评估和市场策略都非常重要。
C.数据评估是制定有效市场营销策略的重要一环。
5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.()
A.我们应该鼓励人们在市中心开车。
B.我们应该鼓励人们不要在市中心开车。
C.我们应该劝阻人们不要在市中心开车。
二、完型填空(每空10分)。
通过题目中的下拉选项框选择恰当的词语补全填空。
ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand{arrive;
getto;
go}homelaterintheevening.
OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon{without;
with;
near}agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe{city;
place;
country}withagardenofhisown.
Then,inthecountryonecanbefree{outof;
from;
without}thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'
ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof{working;
nature;
gardening}.
二、阅读理解
阅读下面的文章,根据文章内容,完成相应的选择题。
(每题10分)
THREESTEPSTOAGOODMARKETINGBUDGET
Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.
STEP1:
ORGANIZEFINANCIALINFORMATION
Thefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.
Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.
STEP2:
DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDS
Afteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:
thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.
Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.
STEP3:
ASSESSDATAANDMAKEAPPROPRIATECHANGES
Thefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.
Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
1.Whatshouldthebudgetplanbebasedon?
A.Thecompany'
sreliableexpense.
B.Thecompany'
sreliableincome.
C.Thecompany'
sreliablecost.
2.WhatdoesdisposableincomemeaninPassage3?
A.Totalincome.
B.Previousincome.
C.Netincome.
3.Youhavetobeclearof________________whenorganizingfinancialinformation.
A.theincomeandexpenses
B.themarketingfund
C.thebudgetmanagement
4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_______________.()
A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend
B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience
C.theassetsyouhave,theproductandtheincome
5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid______________.()
A.usinglessthanyouearn
B.usingmoneyunnecessarily
C.usingmorethanyouearn
阅读下面的文章,根据文章内容判断文章后的句子是正确(T)还是错误(F)。
SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDIT
Tosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?
Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.
EASYACCESSTOCREDIT
Formostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'
tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'
tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.
MISUSINGCREDITCARDS
Acreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan'
taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.
GIVINGINTOTEMPTATION
Weallneedtoenjoylife,butdon'
twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'
tinyourbudget.Whenyouknowthatyoucan'
taffordanactivity,don'
tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.
SPENDINGTOFEELGOOD
Everyoneenjoysgettingsomethingnew—buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'
tgooverboard.You'
llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou'
llfeelevenbetterwhenyoudon'
thavetospendthenexttwoyearstryingtopayitoffwith20%interest.
句子正确选择下拉选项框为T;
句子错误选择下拉选项框为F。
1.Formostpeople,easyaccesstocreditisthebiggestreasonforoverspending.
2.Youhavetopayforthecreditcardloansbytheendofeachmonth.()
3.Usingacreditcardtopayisspendingfreemoney.()
4.Gettingcreditcardsfromvariousbanksandusingtheoverdrafttothelimitcanhelpyouspendtofeelgood.()
5.Alwayspayattentiontoyourbudgetwhilespending.()
Formostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacredit
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