体验商务英语3课本听力材料Word格式文档下载.docx
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体验商务英语3课本听力材料Word格式文档下载.docx
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Sothatis,Ithink,thekindofissuewe'
vegottodealwithasthisprocessofglobalisationgatherspace.
1.2
Asurveyhascomeupwithsomeinterestinginformationaboutthecostoflivinginourmajorcities.
Tokyoisstillthemostexpensivecityintheworld.OsakaissecondandMoscowthird,onaparwithHongKong.ManyEuropeancitieshavegonedowntherankingsbecausetheirexchangerateshavebecomeweakeragainsttheUSdollar.Moscow'
sexchangeratehasalsobecomeweaker,butRussiahasamuchhigherinflationratethanmanyEuropeancountries.SopricesinMoscowareamongthehighestinEurope.ButthereisoneadvantageoflivinginMoscow.Theundergroundisexcellent-verycheapandmuchmorecomfortablethantheoneinLondon.
NewYorkisthemostexpensiveUScity.ThisisbecausetheUSdollarisstrongerthanmanyothercurrencies.SomeEuropeancountriesthatusedtobefarmoreexpensivethanNewYorkarenowmuchcheaper.
Londonisthe10thmostexpensivecityintheworld,accordingtothesurvey.Ayearago,Londonwas5%-10%cheaperthanmanyFrenchandGermancities.Thisisnolongerso.NowLondonis15%dearerthantheGermanandFrenchcitiesmentionedinthesurvey.However,Londonisagoodcitytolivein.BusinesspeoplesaidthatLondonwasthemostexcitingofallthemajorcitiesintheworld.Londonersalsoclaimthatitiscleanerthanitusedtobe,andsaferthanmanyotherEuropeancities.
Ifyou'
rehardup,don'
tgotoOslo-it'
sEurope'
smostexpensivecity.Mealsatrestaurantscostafortuneanddrinksareverypricey.
1.3
Conversation1
AYes?
BCouldIspeaktoMr.Smith?
AEr...Idon'
tknowermIthinkhe'
sout.
BDoyouknowwhenhe'
llbeback?
AWell,I'
mnotquitesure.Youcouldmaybetrytomorrow.
BOK.Bye.
Conversation2
AHello.IsthatJanet,Bill'
ssecretary?
BYes,that'
sright.
AIt'
sJohnBlake.I'
mjustphoningtogivehimaninvoicenumber.
BYeah.Whatisit?
AOh,letmesee,whereisit.Yeah,I'
vegottohaveitheresomewhere.
BLook,phonemebackwhenyoufindit.I'
mratherbusyjustnow.
Conversation3
AHello.I'
dliketospeaktoBobGraham.
BHe'
snothere.
ACouldyoutellmewhenhe'
BLaterthisafternoon.
AWell,couldyoutakeamessageforme?
BSorry,Idon'
thavetime.I'
llhavetoringoff,I'
mgoingtolunch.
Conversation4
AHello,it'
sSusanhere.I'
mjustphoningtocheckmyappointmentwithChristomorrow.
BYeah?
ACouldyoulookitupforme?
BOh,Idon'
tknow...where'
sthediary?
...Yes,gotit.Soitwasthe16th,wasit?
ANo,the18th.
BNo,Ican'
tfindanything.Ididn'
twriteitdown.
Conversation5
AHelloBilkLtd.
BHello,thisisJackJohnson.I'
mphoningaboutthedelivery.Hasitarrivedyet?
ANo,ithasn'
t.We'
vebeenwaitingaweek.Itstillisn'
thereyet.
BI'
mreallysorryaboutthat.
AWell,we'
vebeenwaitingfortoolong.It'
snotgoodenough.You'
rewastingourtime.
BOh,I'
msureyourorderwillbe...
2Brands
2.1(I=Interviewer,LF=LynneFielding)
IWhatisbrandingandwhydoweneedbrands?
LFAbrandcanbeaname,atermorasymbol.Itisusedtodifferentiateaproductfromcompetitors'
products.Thebrandsguaranteeacertainqualitylevel.Brandsshouldaddvaluetoproducts.It'
sasynergyeffectwherebyoneplusoneequalsthree.Butcustomersmustbelievetheygetextravalueformoney.
2.2
LFTherearedifferenttypesofbrands.Therearewhatwerefertoasthestandalonebrandsorindividualbrands,forexampleAriel,HaagenDaazice-cream,Directlineinsurance,orMarlborocigarettes.Theyrequireseparatemarketingsupport.There'
salsothecorporatebranding,orfamilybrandssuchasHeinzorVirgin,MarksandSpencer,Levis.
2.3
LFWeneednewbrandsbecause,well,customerswantnewbrands.Theywantchoice.Theywantaselectionofdifferentproducts.Theyliketorelyonthequalitylevelsguaranteedbythecompany.Theyliketotrustproducts.Itmakesshoppingsomucheasierforthem.Andalso,theyliketoidentifywithbrands..
3Travel
3.1(R=Receptionist,PK=PhilippaKnight,MB=MariaBonetti)
RGoodmorning,CPT.HowmayIhelpyou?
PKIt'
sPhilippaKnighthere.Couldyouputmethroughtoextension281please?
RCertainly.Puttingyouthrough.
MBHello.MariaBonettispeaking.
PKHelloMaria.It'
sPhilippaKnightfromTheFashionGroupinNewYork.
MBHiPhilippa,howarethings?
PKFinethanks.I'
mcallingbecauseI'
llbeinLondonnextweekandI'
dliketomakeanappointmenttoseeyou.Iwanttotellyouaboutournewcollection.
MBGreat.Whatdaywouldsuityou?
I'
mfairlyfreenextweek,Ithink.
PKHowaboutWednesday?
Intheafternoon?
Couldyoumakeitthen?
MBLetmelooknow.Letmecheckmydiary.Ohyes,that'
dbenoproblematall.Whatabout2o'
clock?
IsthatOK?
PKPerfect.Thanksverymuch.It'
llbegreattoseeyouagain.We'
llhaveplentytotalkabout.MBThat'
sforsure.Seeyounextweekthen.
PKRight.Bye.
MBBye.
3.2(R=Receptionist,PK=PhilippaKnight)
PKI'
dliketospeaktoMariaBonetti,extension281,please.
RThankyou.Who'
scallingplease?
sPhilippaKnight,fromTheFashionGroup.
RThankyou.I'
mputtingyouthrough.Hello,I'
mafraidshe'
sengagedatthemoment.WillyouholdorcanItakeamessage?
llleaveamessageplease.Thethingis,IshouldbemeetingMsBonettiat2pm,butsomething'
scomeup.Myplanewasdelayed,andI'
vegottoreschedulemyappointments.Ifpossible,I'
dliketomeethertomorrow.Preferablyinthemorning.Couldshecallmebackhereatthehotelplease?
RCertainly.What'
sthenumberplease?
s02075853814.I'
llbeleavingthehotelsoon,soifshecan'
tcallmebackwithin,say,withinthenextquarterofanhour,I'
llcallheragainthismorning.IsthatOK?
RRight.I'
vegotthat.I'
llmakesureshegetsthemessage.
PKThanksforyourhelp.Goodbye.
RGoodbye.
3.3(I=Interviewer,DC=DavidCreith)
ICouldyouintroduceyourselfplease?
DCCertainly.Myname'
sDavidCreithandI'
mtheCustomerServiceTeachingManagerforBritishAirwaysinTerminal4atHeathrow.
IWhatproblemsdoyouhavetosolveforbusinesstravelers?
DCAlotofproblems.Probablythemainoneisseatingrequests.Alotofbusinesstravelershavespecificseatingrequests.Somepeoplewantanaisle,somepeoplewantawindow,somepeoplewanttositnexttotheircolleague.It'
snotalwayspossibletogiveeveryonetheexactseattheywantduetotheaircraftbeingfullybooked.Certainpassengersmaysaythisisgoingtodisrupttheirbusinesstripbecausetheycan'
tdiscussthingswithcolleagues-thatsortofthing.
Oneoftheotherthingswegetisdowngrading.Sometimes,likeallairlines,duetocommercialpressurewehavetooversellflights.Occasionallywemiscalculateandhavetodowngradepassengerstoalowerclass-forexamplefromFirsttoBusinessClassorBusinesstoEconomy.Obviouslypassengersaren'
thappyaboutthisatall.
Theoppositethingisanupgrade.Passengersmayrequestanupgradeforcountlessreasons-foranythingthathashappenedtotheminthepastandtheyperceivethatBritishAirwayshasdonewrongly.Orjustbecausetheythinkthey'
reaveryimportantpersonorverycommerciallyimportantasregardsBritishAirways.Andsotheydemandanupgradeforthesmallestofreasons.
Forexample,wehaveGoldCardholders-that'
spartoftheBritishAirwaysfrequentflightsscheme-wholiketoseetheirstatusrecognisedandwillrequestanupgradealmosthabitually.Therearealsoproblemswithbaggage.Passengers'
baggagemayhavebeenlostordamagedonpreviousflightsanditmaymeanalotofrunningaroundonmypartandtryingtotracewhereabagmayhavegonemissingorhowitwasdamaged.Andit'
squiteanexhaustingprocesstryingtofindoutthingsbecauseobviouslyHeathrowandBritishAirwaysisaverylargeorganisation.
3.4(I=Interviewer
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