中国大学MOOC数字时代的商务英语写作考试答案.docx
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中国大学MOOC数字时代的商务英语写作考试答案.docx
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中国大学MOOC数字时代的商务英语写作考试答案
1单选(2分)
Whichofthefollowingrepresentsagoalforbusinesswriters?
得分/总分
A.
Youshouldconcentrateonyourfeelingsinbusinessmessages.
B.
Youshouldgetyouraudiencetobelieveandacceptyourideas.
C.
Youshouldcreatemessagesthatarelengthytodemonstrateyoursuperiorintellectandlanguageskills.
D.
Youshouldwritebusinessmessagesfromyourperspective.
正确答案:
B你没选择任何选项
解析:
D、Businesswritersmuststrivetoproducemessagesandpresentationsthatareeconomical,persuasive,audienceoriented,andpurposeful.
2单选(2分)
BeforeMelissaorganizesandcomposeshermessage,sheshouldasktwoquestions:
(1)WhyamIsendingthismessage?
and
(2)
得分/总分
A.
Whydidmybossgivethistasktome?
B.
WhatdoIhopetoachievewiththismessage?
C.
HowcanIgetthismessagewrittenasquicklyaspossible?
D.
DoIhaveenoughtimeandfinancialresourcestocompletethework?
正确答案:
B你没选择任何选项
解析:
D、Allworkersmayquestiontheirboss'sdecision,theirtime,andtheirresources.Nevertheless,todeterminethebestorganizationandpresentation,theymustfocusonthereasonforsendingthemessageandthisquestion:
WhatdoIhopetoachievewiththismessage?
3单选(2分)
Youareselectingachannelforsendingyourmessage.WhichofthefollowingisNOTafactortoconsiderwhenmakingthisdecision?
得分/总分
A.
Amountandspeedoffeedbackandinteractivityrequired
B.
Costofthechannel
C.
Confidentialityandsensitivityofthemessage
D.
Yourcompetitors'channeluse
正确答案:
D你没选择任何选项
解析:
D、Considerthefollowingfactorswhenselectingacommunicationchannel:
importanceofthemessage,amountandspeedoffeedbackandinteractivityrequired,necessityofapermanentrecord,costofthechannel,degreeofformalityrequired,andconfidentialityandsensitivityofthemessage.
4单选(2分)
Lindsayiswritingapropertydescriptionforanewrealestatebrochure.Tomakeherbrochuremoreeffective,Lindsayshouldanticipateheraudience.Thismeansshe
得分/总分
A.
identifiestheproperty'soutstandingtraitsanddescribesthemclearly.
B.
concentratesonthepriceandvalueoftheproperty.
C.
writesusingfamiliarwordsandafriendly,informaltone.
D.
considerswhatthereadersarelikeandhowtheywillreacttothemessage.
正确答案:
D你没选择任何选项
解析:
D、Whenanticipatinganaudience,Lindsayshouldconsiderwhatthereadersarelikeandhowtheywillreact.Thiswillassistherinwritingadescriptionofthepropertyandbenefitsthatappealtoheraudience.
5单选(2分)
Whichofthefollowingsentencesbestfocusesontheaudience?
得分/总分
A.
Weareverypleasedtohaveyouasournewestcustomer.
B.
Youcanhelpusbysendingusyourpaymentimmediately.
C.
Registernowtolockinyourpreferredtraveldates.
D.
Allsentencesarefocusedontheaudienceratherthanthesender.
正确答案:
C你没选择任何选项
解析:
D、Thesentence"Registernowtolockinyourpreferredtraveldates"placesfocusontheaudience.Theothersentencesplacemorefocusonthesender.
6单选(2分)
MarketingDirectorKiprovawillinformtheboardofdirectorsthatcustomersarenotrespondingpositivelytothecompany'sParisHiltonads.Whichofthefollowingisthemostappropriateannouncement?
得分/总分
A.
OurcustomersarerippingonourParisHiltonads,eventhoughweknowtheseadsrock.
B.
Ourcustomersarebadmouthingthisawesomenewmarketingcampaign;theyareobviouslyjustoutofit.
C.
AtthemeetingyouwillreceivereportsonrecentcustomercriticismofthenewParisHiltonads.
D.
IthascometomyattentionthatourcustomershavedenigratedourstrategicimplementationofParisHilton'snotorietyinournoveladcampaign.
正确答案:
C你没选择任何选项
解析:
D、Usingthewords"rippingon","rock”,"badmouthing,""awesome,"and"outofit"isunprofessional.Wordssuchas"denigrated,""strategicimplementation,"and"notoriety"areexamplesofinflatedlanguagethatmaybeunfamiliar.Theword"criticism"betterdescribesthecustomers'reactions.
7单选(2分)
Whichofthefollowingbusinessmessageswouldusethedirectstrategy?
得分/总分
A.
Aletterdenyingcredittoacustomer
B.
Asalesletter
C.
Aletterrejectingacustomer'sclaim
D.
Ane-mailtoyourstaffremindingthemoftheupcomingall-staffmeeting
正确答案:
D你没选择任何选项
解析:
D、Typicalbusinessmessagesthatfollowthedirectstrategyincluderoutinerequestsandresponses,ordersandacknowledgments,nonsensitivememos,e-mailmessages,informationalreports,andinformationaloralpresentations.Allotheranswerchoicesshouldusetheindirectmethod.
8单选(2分)
Whichofthefollowingmessageopeningsisthemostdirectopeningforane-mailmessageannouncinganewtelecommutingplan?
得分/总分
A.
Anumberofemployeeshaveaskedabouttelecommutingoptions.
B.
Manybusinesseshavebeenimplementingtelecommutingprograms,andwehavestudiedtheirprogramsextensively.
C.
Risinggaspriceshaveledmanycompa
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