business plan template.docx
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business plan template.docx
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businessplantemplate
EntrepreneurBusinessPlanOutline
CoverPage
(Dothispagelast!
)
Nameofthecompany(fullbusinessname):
Companyaddress:
Companyphonenumber(s)includingphone
Companyfaxnumber
Companyemail
Companywebsite
Companylogoorothergraphicdepictingthebusiness
Name(s)ofowners
Title(s)
Owner(s)Address;
Monthandyeartheplanwascompleted.
ASampleCoverPage
ABusinessPlanfor
Wool‘nWood
219CloverleafPlace
LincolnNE68583
phone:
555-578-9797
fax:
555-578-9797
Businessemail:
Wooly@Wool’nWood.biz
Woody@Wool’nWood.biz
Companywebsite:
www.Wool’nWood.biz
WW
WoolyWoody
JaneDoe,PresidentBillSmith,CEO
219CloverleafPlace2345AppleWay
Lincoln,NE68583Lincoln,NE68583
May2008
TableofContents
(You’lldevelopthissectionafterwritingthebusinessplanandexecutivesummary.)
Thetableofcontentsshouldshowmajorsectionheadingsandthepagenumberthatstartsthesection.It’sevenbetterifyoucanshowthedetailedsubheadingsunderthemajorsectionswithcorrespondingpagenumbers.
SectionI.ExecutiveSummary
(You’lldevelopthissectionaftercompletingyourbusinessplan.)
WriteaonetotwopagesummaryrepresentingthevarioussectionsofyourBusinessPlan.Yourgoalistomakethereaderwanttoreadmore!
SectionII.Mission,Goals&Objectives
GeneralDescriptionoftheBusiness
Describeyourbusinesssoanoutsiderwillclearlyunderstandwhatbusinessyouarein,whatproductsorservicesyouoffer,whoyourmarketis,howyouoperate(generally),thestageofdevelopmentofyourbusiness,andwhatyourgrowthideasinclude.Thisisthefirstopportunityforyourreadertounderstandthenatureofyourbusiness,soofferenoughdetailtomakeyourdescriptioncleartothefirsttimereader.ThefollowingpiecesfromyourInvestigator’sNotebookwillhelpyouwritethissection.
Youwroteapiececalled“Dreambusiness”inUnit3Chapter1.Cutandpasteithere.
Youwroteapiececalled“BusinessSortingGrid”inUnit3Chapter2.Cutandpasteithere.
Youwroteapiececalled“Mybusinessidea”inUnit3Chapter3.Cutandpasteithere.
MissionStatement
Writeyourmissionstatement,makingsureitisclearandunderstandable.
YouwroteamissionStatementinUnit3Chapter4.Cutandpasteithere.
Goals&Objectives
Summarizeyourshort-term(withinoneyear)andlong-term(twotofiveyears)businessgoalsandobjectives(stepsrelatingtoyourgoals).Besureyourobjectivesarespecificandindicatewhoisresponsibleforgettingthemdoneandbywhatdeadline.
YouwrotegoalsinUnit3Chapter4.Cutandpastethemhere.NowisthetimetobesurethattheyareS.M.A.R.T.goals.
SectionIII.OrganizationalMatters
A.BusinessStructure,Management&Personnel
BusinessStructure
Describethelegalstructureyouchoseforyourbusinessandwhy.Thendescribewhoownsthebusinessandtheirfinancialshareofownership.
Youwroteapiececalled“FormofBusinessOwnership”inUnit3Chapter5.Cutandpasteithere.
Youwroteapiececalled“BusinessEntryStrategy”inUnit3Chapter5.Cutandpasteithere.
Management
Describeyourmanagementteam.Atthispoint,theteammightbeverysmall.Includearesumeforeachpersononyourmanagementteam.Thissectionshouldtellyourreaderwhyyouandyourteamareuniquelyqualifiedtomanagethisbusiness.
BusinessPhilosophy
YouwroteaBusinessPhilosophyinUnit2Chapter1,cutandpasteithere.
YouwroteaProfessionalPhilosophyinUnit2Chapter3,cutandpasteithere.
Personnel
Discusswhereandhowyourecruitnewemployeesandwhatscreeningprocessesyouuseinhiring.Alsodiscussyourtrainingproceduresfornewandexistingemployees.
YouwroteapieceaboutTeamSkillsinUnit3Chapter7.Cutandpasteithere.
SectionIII.OrganizationalMatters
B.OperatingControls
Record-KeepingFunctions
Describehowyoukeepcontrolofthemajorfinancialfunctionsofyourbusiness.Indicatewhoisresponsibleforthekeyactivities,andhowyouastheowner/managerfollow-upperiodically.
SectionIV.TheMarketingPlan
A.TheProducts/Services
Products/ServicesDescription
Describethetypesofproducts/servicesyousell(youcangroupsimilarproducts/servicesin“lines”),includinghowyourproductsorservicescomparetothecompetition(price,quality,availability,yourskills,service,etc.).Includeeverythingyourfirst-timereaderneedstoknowtounderstandwhatyourbusinessoffers.
Youwroteapiececalled“ProductSpecifications”inUnit3Chapter11.Cutandpasteithere.
Features/Benefits
Summarizethefeaturesandbenefitsofyourproducts/services.Includewhatyourproducts/servicesdo,whypeopleshouldbuythem,whatfeaturesmakethemuniqueandspecial.Thendescribethebenefitstothecustomer.
SectionIV.TheMarketingPlan
B.TheMarketAnalysis
CustomerAnalysis
Writeadescriptionofthekeycharacteristicsofthecustomeryouaretargeting.Beasspecificaspossible,andincludeallrelevantfactorssuchasdemographiccharacteristics(age,gender,etc.),reasonsforbuyingyourproduct/service,theirvalues,interests,preferencesandlifestyledescriptions(where,howandwhentheychoosetobuy).
Youwroteapiececalled“MarketDemographics”inUnit3Chapter12.Cutandpasteithere.
Youwroteapiececalled“TargetMarketdescription”inUnit3Chapter10.Cutandpasteithere.
Ifmorethanonecustomergroupistargeted,includeanexplanationofthemultiplegroupsandwhytheywerechosen(forexampleifyouplantomowlawnsforelderlypersons,andforpeoplewhoworkandhavenotimeforlawncare,you’dhavetwodifferenttargetcustomergroups).
SectionIV.TheMarketingPlan
B.TheMarketAnalysis
CompetitiveAnalysis
Writeaparagraphidentifyingandbrieflydescribingyourmajorcompetitors.Includewheretheyarelocatedandwhethertheirlocationisastrengthorweakness.
Youwroteapiececalled“Competitors”inUnit3Chapter14.Cutandpasteithere.
Summarizeyourcompetitors’keystrengthsandweaknesses,includinghowtheyarecurrentlyperformingtomeettheneedsofthecustomer.
Clearlyidentifyyourcompetitiveadvantagebydiscussingtheaspectsofyourbusinessorproducts/servicesthatareuniqueandsuperiortothecompetition.
SectionIV.TheMarketingPlan
B.TheMarketAnalysis
MarketPotential
CurrentTradeArea
Describeyouractualgeographictradearea(yourcommunity,county,state,thenationorworld),includingtheboundariesandwhyyouchosethistradearea(whyyourcustomerswillcometodobusinesswithyouinthistradearea).Includeamapwithyourtradeterritoryboundariesdesignated.
MarketSizeandTrends
Describethesizeofyourmarketintermsofnumberofpotentialcustomers.Summarizethetrendsforthismarket,includingwhetherthemarketisgrowing,stable,declining,andwhy.
Youwroteapiececalled“Communitydemographics,location”inUnit3Chapter13Activity1.Cutandpasteithere.
SectionIV.TheMarketingPlan
C.MarketingStrategies
Place/Location
Writeaparagraphexplainingyourbusinesslocationandwhyitwasselected.Includethefeaturesofthelocationandthebuilding.Iftherearenearbybusinesses,describehowtheyattractordetractfromyourlocation.Discussfutureneedsofyourlocation,andincludephotosordrawingsofyourlocationtohelpthereaderunderstandwhereyoudobusiness.
Youwroteapiececalled“SiteAnalysis”inUnit3Chapter13Activity3.Cutandpasteithere.
SectionIV.TheMarketingPlan
C.MarketingStrategies
Price/QualityRelationship
Describetherelationshipbetweenpriceandqualityinyourproducts/services.
Youwroteapiececalled“PricingStrategy”inUnit3Chapter15.Cutandpasteithere.
SectionIV.TheMarketingPlan
C.MarketingStrategies
PromotionalStrategies
Packaging
Explainhowyourproducts/servicesandhowyourbusinessis“packaged.”Describehowthispackagingwillreinforceyourimageandyourothermarketingstrategies.(Remember,picturesreallyhelpthereader,soincludeapictureofyourpackagedproducts—orofpackagingelementsofyourservicessuchasyourbusinesscards,label,etc.,intheAppendixsection.)
Youwroteapiececalled“LogoandSlogan”inUnit3Chapter16.Cutandpasteithere.
SectionIV.TheMarketingPlan
C.MarketingStrategies
PublicRelations
Explainhowyouintendtousepublicrelationsandnetworkingactivitiestopositivelyinfluencepublicopinionaboutyouandyourbusiness.
SectionIV.TheMarketingPlan
C.MarketingStrategies
Advertising
Describetheprimaryadvertisingtoolsyouwilluseandwhythespecifictoolswerechosen.Addresshowyouapproachbudgetingforadvertising,andhowyouintendtomeasuretheeffectivenessoftheadvertisingtoolsyouchose.
Youwroteapiececalled“AdvertisingandPromotion”inUnit3Chapter17.Cutandpasteithere.
SectionIV.TheMarketingPlan
C.MarketingStrategies
CustomerService
Describeyourcustomerservicestrategiesandhowyouwillimplementthem.Includeyourcustomerservicehandbook.
Youwroteapiececalled“PositiveAttitude”inUnit3Chapter3.Cutandpasteithere
Youwroteapiececalled“CustomerServiceCreatingloyalcustomers”inUnit3Chapter18.Cutandpasteithere.
Youwroteapiececalled“CustomerServiceMotto”inUnit3Chapter8.Cutandpasteithere.
Youwroteapiececalled“CustomerServiceHandbook”inUnit3Chapter9.Cutandpasteithere.
SectionV.TheFinancialPlan
CashFlowProjections
BreakEvenAnalysis
Writeaparagraphdiscussingyourbreak-evenanalysis.Addresswhyyouthinkthebreak-evenpointisrealistic.Youwillwanttoincludeacopyo
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