Report 范文 写手必读.docx
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Report 范文 写手必读.docx
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Report范文写手必读
AReport:
Pinterestisarecent"upstart".Doyouagree?
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TableofContents
ExecutiveSummary2
1.0Introduction3
1.1Overviewofthetask3
1.2Reportpurposeandstructure3
2.0LiteratureReview3
2.1DefinitionofPinterest3
2.2AdvantagesofPinterest4
3.0Discussions4
3.1NewBusinessModels4
3.2Pinterestbusinessmodel4
3.3Cooperationwithothercompanies5
4.0Findings6
4.1DrivingforceoftherapiddevelopmentofPinterest.6
4.2UpsideandDownsideofPinterestmodel7
4.2.1UpsideofPinterestmodel7
4.2.2DownsidesofPinterestmodel8
5.0RecommendationandConclusion8
6.0References9
ExecutiveSummary
ThepurposeofthereportistoexploretheimplicationsofPinterestbusinessmodeunderthenewtechnologyaswellasitsadvantages.Inordertotakeadvantageoffromothercompanies,Pinterestbuildsuprelationshipsandmakescooperationwithothercompanies.Pinterestneedstofocusonsomeaspectsandmakefulluseofsocialtools.Thisreportwillfollowconceptsandnotionspresentedinthegivenarticle,titled‘Pinterest’.Thisreportwillexplorethebusinessmodelintermsoftheupside(gains)orthedownside(risks).ItcanbeconcludedthatitwillbegoodtooptimizethebusinessmodelbymeansofPinterestbusinessmodel.
1.0Introduction
1.1Overviewofthetask
AccordingtoColao(2012),learningfromechCrunchandtheWallStreetJournal,Pinterestwantstotakeadvantageoftheusethepartnershiptostrengthenitse-commercestrategyandaccelerateinternationalgrowthbyintegratingthebuyerIDsandpaymentinformationofRakuten's80millioncustomersintothewebsite(Colao2012).Throughexplainingthebusinessmodelbasedontherisksandgains,itwillmakeafullunderstandingofPinterest.
1.2Reportpurposeandstructure
ThisreportwillfirstdiscusstheimplicationsofPinterestbusinessmodel(Laird2012).Followingthis,itwillexplainthebusinessmodelintermsoftheupside(gains)orthedownside(risks).Finally,itwillofferinformedrecommendationsforoptimizingthebusinessmodel.InordertobetterperceivehowPinterestbusinessmodel,atthebeginning,
2.0LiteratureReview
2.1DefinitionofPinterest
Pinterest,alsoknownas‘pinning’,isa“virtualpinboard”wherepeoplecancollect,organizeandsharethethingstheydiscoverontheWeb(Miller2012).ThenameofPinterestisthecombinationofthewordpinandinterest.Themeaningofitisthatyoucanpinwhateveryouwantandwhatyouareinterestedinonthepinboard.Inaddition,ithasacreativefunctionthattheusersdonotneedtoturntoanewpageatthebottomofthewebpage.Thenewpictureswillcomeoutautomatically,ifusersgodownthewebpage.Pinterestuserscanuploadtheirimagesfromcomputersororganizetheirfindingsintoself-categorizedimageboardbyusingthePinterestbookmarklet,pinitbutton,orjustaURL(Melanie,2011).ItisabrandnewsocialnetworkfoundedbyAmericain2011andgrewrapidlyoverthepastfewmonths.Inthecurrent,ithasalreadybecomethetoptenhottestsocialnetworkwebsiteallovertheworld.
2.2AdvantagesofPinterest
AccordingtoJessyandAlex(2012),theusersofPinterestcancollectandshareimagesondigitalpinboards.InFebruary2012,PinteresthasalreadysurpasseditscompetitorslikethesocialnetworksGoogle+,LinkedIn,Twitter,andYouTubecombined.Pinterestisgrowinginpopularityasthehottestsocialnetworkinsuchashorttime.There’snodoubtthatPinterestisarecent"upstart".Ifyoufindanicepicturefromyourfriend,youcanrepintoyourownboard,whichissimilartothefunctionofretweetinTwitter.Italsohasthefunctionofsharing.Thesourceofpicturescanbefromothersocialnetworkwebsite,likeFaceBook.Itisalsoworthmentioning,ithasthefeatureofthephotoalbum.Youcanclassifythephotosbyyourpreferenceorthetype.AlthoughPinterestperformedverywellandattractanumberofbrands’attention,yetitisnotwithoutrisk.
3.0Discussions
3.1NewBusinessModels
Newbusinessmodelsdependon“digitaltechnologysuchaselectroniccommerce,interactiveWebapplicationsandcloudcomputing”(Mari2012).Atthesametime,thenewbusinessmodelscansolvetheproblemsofgeneratingrevenueandcostcontrol.Thebusinessmodelsareanewkindofinnovationforthetime.TakeFacebookasthetypicalexample,itstartedoutonlyforthecollegestudentsattheverybeginning.Ifwithouttheinnovationoftechnologyandopeningituptoeveryoneaswellasthewonderfulidea,Facebookwouldneverbeafamoustradecompanyandgetsuchagreatsuccess.
3.2Pinterestbusinessmodel
SocialcommercesuchasPinterestwillsurelygiverisetoanewkindofbusinessmodels:
multiplebusinessmodels.Pinterestbusinessmodelhasthecharacteristicsofhybrid,multiplerevenuestreamsandoperatinginmultiplechannels(HemptandKonrad,2012).CompaniescantaketheadvantageofPinterestmodelfortheirbusinessinthreeways:
gatheringideas,pushingoutcontentandprovidingsupplementalresourcesthecreatorofPinterest,BenSilbermannpointedoutthatwhenpeoplethinkabouttheirholiday,theyhavetoredecoratetheirhouse,tidyupthewardrobes(Mackrell2012).Whentheyconductsuchimportantprojectintheirlife,theywillcometoPinterestforinspirations.Thebusinessmodelcanpresenthowacompanymakesmoneybyspecifyingwhereitispositionedinthevaluechain.Tomostpeople,theseprojectsneedtopay.Smith(2012)arguedthattheprofitmodelofPinterestwebsitecanbesummarizedasfollow.Atfirst,directionalproductdeliveryisthefirststep.TheearlystrategyofthegrowthofPinterestisthattheymandatedthattheregistrationshouldbepassedthroughtwitterorFacebook.Bythismeans,Pinterestcometopeople’slifeonthespecificnetworks.ItisverypowerfultoconnectwithFacebook,becausethefriendsinFacebookcanbeautomaticallyfollowedwiththosewhowerealsoonPinterest.
3.3Cooperationwithothercompanies
Allissaidabove,Pinterestplanstomakeeveryeffortintakingadvantageoftheusethepartnershiptostrengthenandimproveitse-commercestrategyandaccelerateinternationalgrowththroughintegratingthebuyerIDsandpaymentinformationofRakuten's80millioncustomersintothewebsite(Colao2012).Therefore,thebusinessmodelcanapplytonumerouscompaniesandbuildupagoodrelationshipwithcustomers.ManycompaniesbegantojoininPinterest,setupenterpriseaccounttopromoteaproductandacquirealotofcustomers.Second,cooperatewiththeGridbusiness.Atthemoment,PinteresthasdeliveredalargeamountofcustomersandtradeforETSY.Combinedwithonlinestoresunionlinks,Pinterestgetsprofits.Third,advertisements.Pinterestgathersthepeoplewhohavethesameinterestinordertopromoteadvertisements.Inaddition,Pinteresthasencounteredaseriouschallengetosomesocialmediachannelsandhasacompetitiveadvantagetobusinessandthenitmustbegintoleverageitspotentialassoonaspossible.
4.0Findings
4.1DrivingforceoftherapiddevelopmentofPinterest.
ThebusinessmodelofPinteresthavebeenapplytomanyothercompaniesanddevelopedmanypartnership.So,what’sthedrivingforceoftherapiddevelopmentofPinterest?
TherapiddevelopmentofPinterestcancontributetotenpoints:
●Forcedtosimplifytheinteraction:
theuserscanclipandcollectthecontentstheyareinterestedineffectivelyandmakethefrequentpictureinformationprocessingbecomesimple.
●Theoutstandingproductteam:
theteamknowshowtocreateopportunitiesinacompetitiveenvironmentandprovidehighqualitywebsiteuserexperience.
●LayoutofMobilClient:
thelayoutofMobilClientisinstantandtheclientproductexperiencereceivedgreatacclaim.
●Thewaterfallflowdistributioninstitution:
moreintuitiveuserexperienceinterfaceanduniquecontentdisplay.
●Highqualityusergroups:
attractvariousoriginalartistsandstyliststojoinin,andallowuserstopromoteart,commodity(Kristin,2012).
●Ahothitonvisualexperience:
websitelookslikeawallwhichcanprovidetheusersboundlessinspiration.Forthepersonwhohasaninherentloveofbeauty,sheorhehasnoresistancetotheweb.
●PortShareMode:
useFacebookortwitteraccounttologinandspreadrapidlyintheusersocialgroup.
●Redefiningtheuserbehavior:
whenusersfollowsometag,board,category,thesystemgivestacitconsenttofollowit.
●High-qualitypicture:
attractgirlsfromthecolorandcompositionangel.Itiseasytocausethesamefeelingamongfemales.“Themajority(68.2%)ofpeopleonPinterestarefemale.Thesite'sfemaleusersaredrivingtraffictopublicationssuchasCountryLiving,HouseofBeautifulandElleDecorinrecordnumbers”(Laird2012).
●Theusers'huntingcoolpsychology:
makeupfortheoriginaldemandfromthepointofviewoftheusers'behavior,meettheusers'needof"collectaddiction"andcreateacomfortableexperience.
4.2UpsideandDownsideofPinterestmodel
Inthefollowingpassage,itwillexplainthePinterestmodelintermsoftheupside(gains)orthedownside(risks).Fortheupside,asthehottestwebsiteofAmericaatthepresent,thecapitalmarketassessedPinterest,thecompanywhofoundedlessthanayear,at200milliondollarsinthelatestroundoffinancingwhichisupto27milliondollars.Pinterestisprofitableandcreative.WhileFacebookandTwitterareexcellentplatformsforpromotionalcontent,Pinterestisaplacetoshowoffyourbrandʼspersonality,philosophyandstyle.
4.2.1UpsideofPinterestmodel
Firstly,Pinterestsimplifiesthespreadofpictures.Thewholecommunitywill
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