Introducing a company.docx
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Introducing a company.docx
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Introducingacompany
Unit2CompanyProfiles
I.Periods:
2
II.Content:
◆Introducingacompany’sprofile(background,businessscope,etc.)
I.Aims&Demands:
learntotalkaboutacompany’sbusiness.
listen&repeatthedialoguesorpassagesabouthowtodescribeacompany,graspthesentencepatternsoncompany’sprofile.
IV.Main&HardPoints:
MainPoints:
thesentencepatternsoncompany’sprofile.
HardPoints:
Usefulexpressions
V.TeachingMethods:
Interactions;Listening&Speaking
VI.TeachingTool:
Multimediaclassroom
VII.TeachingSteps:
Step1.Lead–in
Acompany’sprofileisoftenusedtointroduceacompanybygivingabriefaccountofitshistoryanditsscopeofbusiness.Herearesometypicalremarksforintroducingacompany.ReadthemandtrytotranslateintoChinese.(page20-21)
1.RoyalPhilipsElectronicsoftheNetherlandsisoneoftheworld’sbiggestelectronicscompaniesandEurope’slargest,withsalesofEUR31.8billionin2002.荷兰皇家飞利浦电子集团是世界上最大的电子公司之一,在欧洲名列榜首,2002年的销售额达318亿欧元。
2.Its170000employeesinmorethan60countriesareactiveintheareasofconsumerelectronics,domesticappliances,components,semiconductors,andmedicalsystems.它在60多个国家里拥有17万名员工,他们活跃在日用电子产品、家用电器、电子元件、半导体和医疗系统等领域。
3.PhilipsisquotedontheNYSELondonandotherstockexchanges.飞利浦的股票在纽约、伦敦和其他股票交易所中上市。
4.RoyalPhilipsElectronicsisthetenthonFortune’slistofglobaltopelectronicscorporations.皇家飞利浦电子集团在《财富》杂志全球最大电子公司中排名第十。
Step2.Dialogues(page21-22)
1.Listen&repeat
2.Read&translate,andlearntheusefulexpressions:
SomeRelatedWords&expressions
1)beinbusiness开展业务
2)bebasedin总公司/总部在
3)havesevenbranchoffices有7家办事处
4)beengagedin从事于…
5)applicationsoftware应用软件
6)fulfillthatneed满足需要
7)dealin经营
8)registeredcapital注册资金
9)ShanghaiStockExchange上海证券交易所
10)haveamarketcapitalization进行市场投资
11)netprofit纯利润
12)annualproduction/output年产量
13)consistsofsixdepartments由6个部门组成
14)topqualityintegratedcircuits高质量的集成电路
Step3.ListenandRead(page25)
Listentoabriefintroductiontoacompanyandcompletetheprofileaccordingtotheinformationyouget.
1.Readtheinformationandpredict
2.Listenandwrite
IBMJapan
CompanyProfile
Thedrivingforceforanewcreativityin1.the21stcentury
Headquarters:
3-2-12Roppongi
Minatoku,2.Tokyo,JAPAN
Phone:
03-3586-1111
0120-04-1992(DialIBM)
3.PresidentandCEO:
TakumaOtoshi
Founded:
4.June17,1937
Capitalization:
5.135.3billionyen
NumberofEmployees:
6.astaffof21671
MajorBusinessLines:
InformationProcessingSystems
7.Software
8.CommunicationsSystems
Step4.DataBank--Workbook(page19andpage28)
Practicethepatterns&expressionsfortalkingaboutacompany.
1Whatdoyoumainlydealin?
你们主要经营什么?
2Howmanyemployeesdoyouhave?
你们有多少名员工
3Whatareyourmainproducts?
你们的主要产品是什么
4What’syourannualproduction/output?
你们的年产量是多少
5Areyoudevelopinganynewproducts?
你们在开发新产品吗
6We’vebeeninbusinessforfiveyears.
我们开展业务已经有5年了
7Ourregisteredcapitalis50millionyuan.
我们的注册册资金是50000万元
8Lastyearournetprofitwas2millionyuan.
去年我们的纯利润是200万元
9OurcompanyisbasedinBeijing
我们的总公司在北京
10Theannualoutputis50000tons
我们的年产量是5万吨
1Thecompanyisasmallprivatelyownedbusiness
本公司是一家小型私人企业
2Weareasmallfirmwith21professionals
本公司是一家有21名专业人员的小企业
3Thecompanyisamanufacturerofelectroniccomponents
本公司生产电子元件
4Oursalesareup30percentoverlastyear
销售比去年增长了百分之三十
5Intheyear2007,annualsalesamountedto$15million
2007年的年销售额达到1500万美元
6Thisyearweexpecttoseea12percentgrowthinannualsales
今年的年销售额预计可增长12%
7Thecompanyprovideselectronicsystemsandservicesforworldwidemarkets本公司为世界市场提供电子系统和服务
8Weproduceavarietyofsmall-sizedmoldsforthetelecommunicationsandmedicalapplianceindustries
我们为通讯和医疗器械产业生产各种小型模具
9Weproducedifferentproductsaccordingtothecustomers’specifications我们按照客户要求的技术规格生产各种产品
10wehavedevelopedseveralnewchemicalproducts
我们已开发出了当选种化学制品
Step5.Sum-up
DescriptionofaCompany
①Name:
…Corporation/…Group/…Company
②Location:
…islocatedinBeijing;
We’rebasedin
③Dateofestablishment:
wasfoundedin(1990)
wasestablishedin(1990)
④Ownership:
alargestate-ownedenterprise;
asmallprivatelyownedbusiness;
aSino-US/Sino-Koreanjointventure
⑤Scopeofbusiness:
specializein/mainlydealin/manufacture/engagein;
bealeaderin/mainproductsare;
registeredcapital(is)
annualproduction/output
annualsales/salesturnover/salesrevenue
itsnetprofitis…/hasbeenontherise/increaseeachyear.
Itisacompanyworth1billiondollars.
Wehave20000workers/employees,including6000engineersandtechnicians.
Thecorporationisnowstaffedbyover20000people.
⑥Sections&Departments
Thecompanyconsistsof6departments
Wehaveheadquarterin…
Theheadofficeislocatedin…
Itsbranchesarein…
Step6.Practice
Present:
DescribingACompany(PRETCO口试或口语大赛题型)
1.Chinese-EnglishTranslation
1).长城集团是一家专门从事计算机及相关产品的大型企业。
1986年成立时,长城公司还是一个生产无线电的小型国有企业,工人不过100名。
现在,长城集团已经成为全国十大企业之一,拥有员工150,000名。
公司在计算机生产、软件开发等方面均处于国内领先水平。
公司总部设在深圳、在全国各大城市均设有办事处和分支机构。
SuggestedAnswer:
TheGreatWallGroupisalarge-scalecorporation,specializinginproductingcomputersandrelevantproducts.Whenitwasfoundedin1986,theGreatWallCompanywasasmallstate-ownedcompanyproductingradios,withnomorethan100workers.Nowwith150,000employees,TheGreatWallGrouphasenteredthelistofTop10corporationsinChina.Thegroupisamarketleaderintheproductionofcomputersandthedevelopmentofsoftware.ThegrouphasitsheadquartersinShenzhenandagencyandbranchesinallthebigcitiesinChina.
2)永联集团公司是中国最大的电机制造商之一。
它历史悠久、资金雄厚。
它生产的各类电机质量上乘。
产品畅销国内外。
公司现有职工2万余名,并拥有25家工厂和一个研究所。
SuggestedAnswer:
YongLianGroupCorporationisoneofthelargestmanufacturersofelectricmachineryinChina.Ithasalonghistorywithabundantfunds.Thevarioustypesofmachinesitproducesareoftopquality.Theproductsenjoyareadymarketbothathomeandabroad.Thecorporationisnowstaffedbyover20000peopleandithas25factoriesand1researchinstitute.
2.Questions&Answers
Inthispart,you’rerequiredtoasksomequestionsandanswersomequestionsaccordingtowhatisshownonthescreen.Therearetwotaskforyoutofinish.
Company
Location:
IntheeasternsuburbsofGuangzhou
Established;1989
Headquarters:
LosAngeles.USA
Numberofemployees:
2509
Mainproducts:
Electronicproducts,includingmobilephones,DVDplayers,Tvsetsandhi-fiequipment
Markets:
BothChineseandforeignmarkets
Jointventurepartners:
1)workinginajointventurewithPhilips
2)workinginapartnershipwithTCL
Turnoverlastyear:
US$8,000,000,000
Turnoverthisyear:
US$950,000,000
TaskOne:
●Supposeyouareaclient.Youwanttoknowmoreaboutthecompany.
●Youwillhave1minutetoreadthroughthecompayprofilessilently.
●Then,youarerequiredtoask3questionsformoreinformationyouareinterestedin,suchasitslocation,jointventurepartnersandturnover.
●Youwillhave10secondstofinisheachquestion.
Now,pleasegetreadytoaskquestions
SuggestedAnswers:
Question1):
Whereisyourcompanylocated?
Question2):
Whenwasyourcompanyestablished?
Question3):
Howmanyemployeesarethereinyourcompay?
TaskTwo:
→Now,youwillhearaconversationwithsomepartsmissing.Thisconversationisbetweentheofficeclerkandaclient.
→SupposeyouaretheCLERK
→Whilelistening,youarerequiredtocompletetheconversationbyansweringtheclient’squestion.
Hereistheconversation.Remembertoanswereachofthequestionswhenyouhearasignalsound.
Clerk:
:
Hello,MACCompany.
Client:
ThisisJohnSmithfromALXCompany.Iwouldliketoknowalittlemoreaboutyourcompany.
Clerk:
Yes.Whatareyouinterestedtoknow?
Client:
WhatkindofProductsdoyoumake?
Clerk:
4)_________________________________.
Client:
Areyouajointventure?
Clerk:
5)_________________________________.
Client:
Whereareyourproductsmailysold?
Clerk:
6)_________________________________.
Client:
Isee.Thankyouverymuch.Good-bye.
Clerk:
You’rewelcom.Bye.
SuggestedAnswers:
Clerk:
4)__Electronicproducts_.
Clerk:
5)_Yes.OurPartnersarePhilips&TCL
Clerk:
6)BothChineseandforeignmarkets.
Step7.Tasks:
Indescribingacompanyoraninstitution,usuallywefirstgiveitsname,location,dateofestablishment,scopeofbusinessandthenwemoveontodescribeitssectionsanddepartments.
SouthwesternHealthCare(SHC)isahealthcaresystemservingRensselaerCountyinNewYork.SouthwesternHealthCare(SHC)consistsof:
SouthwesternMedicalCenter,a125-bedhospitalfoundedasHutnamHospitalin1917;AnthonyHousingCorporation,along-termcareorganizationwhichoperatestheCentersforLivingandRehabilitation;MedicalPracticeDivision,adivisionofSHCwhichmaintainsandoperatesamedicalofficebuildingonthehospitalcampus;andBenningtonAreaHomeHealthAgency,whichhasrecentlybeenvotedtomergeintotheHutnamsystem.Theagencyprovidedover38000visitslastyear.
Ourmissionistocareforandcomfortourpatients,residents,andtheirlovedonesandtoimprovethehealthstatusofthecommunity.
Describeacompany,usingtheinformationgivenintheChinesechartwiththehelpofthewordsorphrasessuppliedforreference.
consistof;
theheadquarters;
twobranches;
aresearchcenter;
threemanufacturingplants;
locatedin;
twobranchesarein;
aresearchcentrewhere;
developnewproducts;
controlledbycomputersystems;
with3000workersinall.
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