PharmaMarketing&Sales英文版.pptx
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- 上传时间:2024-01-31
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PharmaMarketing&Sales英文版.pptx
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RealizingaCRMTransformation,CGEY,2001,Phase1Laythefoundations,Phase2DemonstratethePower,Phase3Raisethebar(Institutionalise),Establishacross-fuctionalCRMadvisoryboardDevelopaCRMvisionandmissionstatementPerformeconomic-valuecustomersegmentationDefinecustomerneedsandpreferencesDevelopcustomerscorecardformeasurementBenchmarkyourcapabilities,BuildthebusinesscaseEstablishpilotsMeasureresultsandcommunicatesuccessLeverage/Strengthencustomer/targetprofilesIdentifykeyprocessesandtechnologyenablersforfull-scaleoperationEstablishCRMCenterofExcellence,Establishentreprise-widecustomerroutingschemeEnablereal-timepoint-of-contact(POC)decision-makingSynchroniseandintegratetouchpointstocreateconsistentcustomerexperienceAdoptbalancedperformanceemployeemeasurementsystemEstablishroleofChiefCustomerOfficerEngageinfullcustomercollaboration,SuccessfulCRMimplementationrequiresastructuredapproachandsustainedeffort,谢谢,24.1.3110:
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- PharmaMarketing Sales 英文