U5.docx
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U5.docx
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U5
Packaging
Pre-textpractice
Readthedialogueandtrytounderstandit.
A:
WhatcanIdoforyou,lady?
B:
Hello.Doyouhaveanywalk-manavailable?
A:
Yes.Whatbrandareyouinterestedin?
B:
I’dliketobuyan“Aiwa”brand.
A:
sorry.It’ssoldout.Butwehave“Sony”.It’salsoverynice.Andit’salittlecheaper.ShallIshowyouone?
B:
Yes,please.
A:
Hereitis.Justputontheearphoneandlisten.
B:
It’sbeautiful.Thesoundqualityissuper.
A:
Youareright.
B:
Howmuchisit?
A:
That’sthreehundredandsixty-eightyuan.
B:
That’sagoodprice.I’lltakeit.
TextPackagingFunction
Packagingcanbedividedintoindustrialpackagingandconsumerpackaging.Generallyspeaking,consumerpackaging,whichmainlyaimsatcontainingthegoods,promotingthesaleofitandfacilitatinguseofit,isoflittlevaluetologisticsoperation.Butindustrialpackaginghasasignificantimpactonthecostandproductivityoflogistics.
Industrialpackagingshouldperformthefollowingfunctionstomeetintegratedlogisticsrequirements.
First,itshouldprotectthegoodsfromdamageduringhandling,storingandtransportation.Damagecausedbyvibration,impact,punctureorcompressioncanhappenwheneverapackageisbeingtransported.Hence,packagedesignandmaterialmustcombinetoachievethedesiredlevelofprotectionwithoutincurringtheexpenseofoverprotection.Itispossibletodesignapackagethathasthecorrectmaterialcontentbutdoesnotprovideanecessaryprotection.Arrivingatasatisfactorysolutioninvolvesdefiningthedegreeofallowabledamageintermsofexpectedoverallconditions(becauseinmostcases,thecostofabsoluteprotectionwillbeprohibitive)andthenisolatingacombinationofdesignandmaterialcapableofmeetingthosespecifications.
Second,itshouldpromotelogisticalefficiency.Packagingaffectsnotonlymarketingandproductionbutalsointegratedlogisticsactivities.Forexample,thesize,shapeandtypeofpackagingmaterialinfluencethetypeandamountofmaterialhandlingequipmentaswellashowgoodsarestoredinthewarehouse.Likewise,packagesizeandshapeaffectsloading,unloading,andthetransportingofaproduct.Theeasieritistohandleaproduct,thelowerthetransportationrate.Hence,ifthepackageisdesignedforefficientlogisticalprocessing,overallsystemperformancewillbenefit.
Thethirdimportantlogisticalpackagingfunctioniscommunicationorinformationtransfer.Toidentifypackagecontentsforreceiving,orderselectionandshipmentverification,etc.,isthemostobviouscommunicationroleofpackaging.Typicalinformationincludesmanufacturer,product,containertype,count,andUniversalProductCode(UPC)number.Easeofpackagetrackingisalsoimportant.Effectiveinternaloperationandagrowingnumberofcustomersrequirethatproductbetrackedasitmovesthroughthelogisticalchannel.ThiscanberealizedbytheextensiveuseofRadioFrequencyIdentification(RFI),acomputerchipembeddedinthepackage,container,orvehicletoallowthecontainerandcontentstobescannedandverifiedasitpassescheckpointsinthedistributionfacilityandtransportationgateway.Thefinalcommunicationroleoflogisticspackagingistoprovideinstructionsastohowtohandlethecargoandhowtopreventpossibledamage.Forinstance,iftheproductispotentiallydangerous,suchasfireworksandtabletennisballs,thepackagingoraccompanyingmaterialshouldprovideinstructionsforavoidingmoisture,vibrationandheating,etc.,asthecasemaybe.
AbsoluteInmostcases,absoluteprotectionofproductsisimpossible.
allowableSmokingisnotallowableontheplanebecauseitisdangerous.
benefitHowcanpackagingbenefitthesalesofaproduct?
becapableofdoing=beabletodoThedesignandmaterialofthispackagingarecapableofmeetingthecustomers’needs.
channelTelevisionisapopularinformationchannel.
combinationThecombinationofallthecostsistoomuch.Wewon’tmakemuchmoney.Thecombinedcosts
combineIfwecombineallthecosts,wewillfindthatwewon’tmakemuchmoney.
compressionWhenhandlingfoodstuffs,weshouldprotectthemfromcompression.
etc.
facilitateTheinstructionofthepackagingfacilitatestheuseofaproduct.
fireworkFireworksneedspecialpackaging.
functionDoyouknowthefunctionsofpackaging?
HandleDamagemightincurduringproducthandling.
Hence
influenceThepackagequalityinfluencesthesalesofaproduct.
instanceSomeproductsneedspecialpackaging.Forinstance,fireworksandlighters.=forexample
internalTheinternalcontentismoreimportantthantheexternalappearance.
involveLogisticsinvolveseightsectors,involvingpackaging,transport,warehousing,materialhandling,inventory,forecasting,strategicplanning,andcustomerservice.
likewise
mainly
overallAsidefromafewexc
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