安踏英文广告词.docx
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安踏英文广告词.docx
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安踏英文广告词
安踏英文广告词
广告一词,据考证是一外来语。
它首先源于拉丁文advertere,其意为注意,诱导,传播。
下面是我带来的关于,欢迎阅读!
——连续五年,我们都杀入四强,却与冠军无缘——有人说,这是没有冠军命
——我们不相信宿命
——只相信,在场上拼命
——四强还能更强
——越磨砺越光芒
——安踏永不止步
——Fiveyears.Finalfour.Nochampionship.
——Theysaiditwasfate.
——Wedon'tbelieveinfate.
——Webelieve,onthecourt,fight.
——Finalfourisnotfinal.
——Meanttobeconqueredistheobstacle.
——Anta,keepmoving.
Anta***China***Co.,Ltd.Wasfoundedin1991,theHongKongInternationalInvestmentLimited,theAnta***Fujian***FootwearCompanyLimited,BeijingAntaOrientalSportingGoodsCo.,Ltd.More
than10years,Antacompaniesadheringtothe"peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"businessphilosophy,throughunremittingefforts,hasdevelopedintothe
largestproductionandmarketing-orientedintegratedsportinggoodsenterprises.Antalogo:
Chi:
Theentiresymbolfortheletter"A"fontbody,byfourdifferentradiusoftheintersectionofcirculararcandsoundinto.Theoverallcompositionissimpleandgenerous,dynamic.Graphic
brightredcolorrepresentsthevitalityofANTAandenterprisingspirit."Anta"istheChinese"Anta"inEnglish,inGreekmeans"themotheroftheearth."ButalsoreflectstheANTApeople
continuetoinnovate,daretostruggleandchallengethespiritofself-expressionoftheANTAenterprisesaredeterminedtodothenational"Anta",acenturyof"Anta"andtheworld's"Anta."
ProductDescription:
Antaistopromoteindividuality,advocacythroughsportsshowthemselves,soANTAbrandisthecoreofmodernsportsspirit.AntaandNikeisnotthesamepath,Nikepursuitofsports,
sportsandsportstoacertaintypeofitemsappear,andmoreAntaisasportsleisureimage.AntadonotwanttodotheChineseNike,buttodotheChineseAnta,Antaworld.Istoestablish
theirowndistinctpersonality,become"ChinaandtheworldliketheAnta".ProductPositioning:
16-to28-year-oldcrowd,
Belongingtohigh-endproducts
Page2of5
Sportsproductsadappreciation:
CaseBackground
Antaismainlyengagedinthedesign,development,manufactureandmarketingofANTAbrandsportsshoes,clothingandaccessories,istheleadingsportsbrand,since2001,ANTAhas6yearsto
becomeChina'ssportsshoesmarketshareofthefirstbrand.
BrandofficialwebsitecarryingANTAdealers,media,investors,consumersandothermultiplecommunicationresponsibilitiesoftheaudience,inthecreativedesign,westrivetostylein
simple,atmosphere,inthetransferonthefashion,innovation;strivetoshapetheANTAbrandinternationalimageAndfashioncharacteristics.Thesiteto"KeepMoving"neverstop"asthe
creativeconcept,themainKVloopstructureofa"morethan"thebrandworld,notonlyconveythebrandspiritofAnta,butalsoreflectsthebrandvitalityofAnta,withvarioustarget
audiencesCommunicationtoachieveagoodimpression.
ANTAwillneverstopKeepMoving...
Backgroundmusic:
WearethechampionsThisisaveryinspirationalsong"Wearethechampion",andthescreencontentisveryappropriate,Antaneverstop,everyoneisthechampion,aslongasyouneverstop
workinghard.
Description:
Antainthesecondhalfof2006launcheditsnewad-Wearethechampions.Accompaniedbythe"Anta,Keepmovingneverstop,"theatmosphereandinspirationaladvertisinglanguage.The
advertisementscreeniscomposedofoneathlete'ssweatybutsadlyfragmented,supplementedbyahighlymotivatingcopyof"LettheScarbeYourMedal,"emphasizing"Lettheworld'sinjustice
bowinfrontofyou!
"InspiringpeopletoriseupwithFighttheirownfate,tellingyoungpeopletofacelifeattitude.Relativetothesimpleproductintroductionofthead,itisundoubtedly
unique.Ibelievethataslongaspeopleseethisslogan,willfeelthepowerforward!
Keepmovingneverstop......
""Lettheheartbeyourdeclaration,sothatthescarsbecomeyourmedal,lettheworldunfairinfrontofyoubow"""Farmhouseintheunknowntabletennisplayers,noonecheeronthe
countryroadrunningteenager,fenceInthehardtrainingpracticingbasketballplayer,scarredextremesportsenthusiasts,repeatedfailureoftheweightliftinggirl,accompaniedbythequeen
oftheband"Wearethechampion"rhythmicmusic,AntainSeptember2006launchedanewcommercials,whichisApictureofastrangebutsincereface.Advertisingideas:
AdvertisingisANTAproducts,butitdoesnotdirectlydescribethequalityoftheproduct,butanindirectexpression,theathlete'sstrongwill,unyieldingspiritgiventotheproduct,so
thattheproducthasahumanvitality.
Advertisingisalittlestoryabout,high-pitchedmusic,hardtraining,coupledwithincomparablypassionatetext,"Letthescarsbecomeyourmedal,"butweneverstop,theperfect
combinationofmusicandpicture,Peopletouchedendlessly,andestablishthevitalityofAntawillneverstopthebrandimage.
Advertisingappeals
Advertisingappeals:
youngandlively,fullofvitality,thepursuitofindividuality.Thus,Antawillbeitsuserbasefixedin14yearsoldto26yearsoldbetweenyoungconsumers.Like
adventure,thepursuitofchallenges,uniquepersonality,aheadofconsumption,largenumberofgroups,istheoverallcharacteristicsoftheseyoungconsumers.
Waysofappeal:
Antaneverstopadvertisingdesignintheemotionalappeal,throughthemanufactureofmoodtopromptadvertisingtheme,topullpeople'sheartstrings,andmakepeoplememorable,thefeelings
oftheDepartmentofHuai.Therefore,themood,althoughbasedontheordinarybutcanplayanunusualconnotation,whichbelongstoavisualstartingpoint,butfarbeyondthepicturepointof
view,itcreatesarenderingoftheatmosphereandmoodtopeopleawordAsenseofendlessaftertaste.Inthedesignofadvertising,theaestheticwillbeintegratedintothecreativesurface,
cleverly"emotionalinput",throughtheuseofavarietyoflyricaltechniques,theintroductionofconsumers,"emotion,blendofthings,Iblend,,Thenaturalwillmaketheconsumeremotional
resonance.
Antaneverstoptheemotionalappealofadvertisingthetargetaudienceistheconsumer,andtoday'sconsumersarenolongerpurelythepursuitofmaterialsatisfaction,theynotonlyrequire
adstoinformthemoftheproductinformation,andinformationongoodsandartisticentertainment,Tomeettheirpsychologicalaestheticneeds,therefore,hasastrongartisticandexpressive
emotionalappealadvertisingisalwayseasytoattracttheattentionofconsumersandinterest,playaguidingroleinconsumption.
Adappealsubject:
Focusonpublicityproductimage,Antathisbrandisthroughtheeffortstobesuccessful."Peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"businessphilosophy
Overview
AntaisChina'sdomesticsportinggoodsintheking!
Allalong,Antatothepriceformassconsumption,excellentdesignbythepeople'sfavorite!
Thepursuitofdynamic,thepursuitof
excellence,thepursuitofbeauty,whichisANTAtopasstheinformation!
Itisthepursuitofsportsspirit,butalsoforpeopletopraisetheotherside!
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- 英文 广告词