供应链管理英文论文Word格式文档下载.docx
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战略供应链管理
ThesupplychainstrategyofXocecoElectronic
厦华电子的供应链战略
ModuleNo:
336BSS
Name:
JiZhiLiu
StudentNo:
3356456
Contents
Ⅰ.ExecutiveSummary--------------------------------------------------------3
Ⅱ.Introduction------------------------------------------------------------------3
Ⅲ.IntroduceofXocecoCompany-------------------------------------------3
Ⅳ.XocecoElectronicCompany'
ssalesperformance--------------------4
Ⅴ.ThedifficultiesXocecoElectronicCompanyfaces------------------4
Ⅵ.ExternalEnvironmentAnalysis------------------------------------------5
6.1XocecoElectronicCompanyoftheoverallresource
6.2TheadvantagesofXocecoElectronicsCompany
6.3ThedisadvantageofXocecoElectronics
6.4TheanalysisofthechanceXocecoElectronicsface
Ⅶ.XocecoElectronicCompany'
ssupplychainstrategy----------------9
Ⅷ.Conclusion------------------------------------------------------------------10
Ⅸ.Reference---------------------------------------------------------------------11
Ⅰ.ExecutiveSummary:
Sincethebeginningof1990s,rapiddevelopmenthastakenplaceincolorTVmanufacturinginChina.Fromthenon,thecolorTVenterpriseshavebeeninamoreopenerandmorecompetitiveenvironment.ThemanagementofsupplychainisoneofthemostbasicandimportantelementsofcolorTVindustry.Ithasbecomeincreasinglyimportantinachangingindustrialenvironment.ThesuccessfulmanagementstrategyofsupplychainhasbecomeanimportantmeansforcolorTVindustrytoacquireandpreservethecompetitiveedge.Thisthesis,basedonXocecoElectronic,oneimportantcolorTVmanufacturingenterprises,analyzesthecircumstances,resourcesandconditionsoftheCorp,framedinsupplychainmanagementandstrategicmanagementtheory,andproposethesupplychainstrategyforXocecoCorp.
Ⅱ.Introduction:
XocecoElectronicCompanyisaprofessionalenterpriseinTV.AndwiththeeconomicboomofChina,XocecoElectronichasgotahugedevelopmentinrecentyears.Butitalsohasanumberofproblems,suchasserviceissues,theshortageoffund,employeepayrollproblemsandthediscreteproblemofsupplyofrawmaterials.
Byusequantitativeanalysisandqualitativeanalysis,weanalyzethedataandtheproblemsofXocecoElectronicandthenputforwardcorrespondingmeasurestosolvetheseproblems.
Ⅲ.IntroduceofXocecoCompany:
XocecoElectronicCompanywasfoundedinDecember1985.InFebruary1995,"
XocecoElectronics"
appearedontheShanghaiStockExchangeMarket.XocecoisaprofessionalenterpriseinTV,andfocusonTVfortwentyyears.Since2003,themainfocusofXocecoshifttoLCDTV,plasmaTVanddigitalhighdefinitiontelevision,high-endproductinnovation,R&
Dandmanufacturing.AsadomesticbrandXocecofirstlyentersintothefieldofflat-panelTVbusiness,andinthefieldoftechnologyresearchanddevelopment,internationaloperations,thebrandhasaccumulatedarelativelysolidfoundation.Xocecohasnearly10,000employeesworldwide,andtheheadquartershasastate-leveltechnologycenter,post-doctoralworkstations,and16R&
Dplatformsintheworld,withproductionbasesattheheadquartersofXiamenandSouthAfrica,Europe,CentralAsia.
ssalesperformance
In2008XocecohadsoldvarioustypesofcolorTVinanumberof3.87millionunits,comparedwithgrowthof17%overthesameperiodin2007,thecompanyachievedsalesrevenueof8,425million,comparedwithdescendof66%overthesameperiodinthelastyearandflat-panelTVsalesmakeuproughly73%oftotalrevenue.
In2009XocecoElectronicCompanyhadsoldvarioustypesofcolorTVinanumberof3.4millionunits,down12%over2008.Thesalesincomeis643,213Yuan,down23.31%overlastyear,ofwhichflat-panelTVsalesmakeuproughly77%oftotalrevenue.
Ⅴ.ThedifficultiesXocecoElectronicCompanyfaces:
ExceptthecommondifficultiesthatalltheChinesecolorTVenterprisesfaced,XocecoElectronicCompany,haveencounteredanumberofspecificproblemsintheself-developmentprocess:
1.Thecompanyhaslossinoperationfortwoconsecutiveyears.Thecompanysufferedashortageoffunds,andduetobankloansaretoohigh,thefinancialcostremainshigh,thecompany'
soperatingleveragewasnegative.
2.ThecompetitionofcolorTVmarketbecomesmoreintensified.Accompanywiththeexportofcompanynowdeclinedandashrinkingsharedomestically,thecompanyhasbroughtgreaterdifficulties.
Ⅵ.XocecoElectronicCompany'
sExternalEnvironmentAnalysis:
Chinesesociety,rapideconomicdevelopment
InrecentyearstheChineseeconomycontinuestherapiddevelopmentofdouble-digitrates,economicstrengthhasbeengreatlyenhanced,andthelivingstandardsofpeoplerapidlyrise.TheGDP
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