盆景创业计划书文档格式.docx
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盆景创业计划书文档格式.docx
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盆景创业计划书@#@盆景创业计划书@#@目录1.执行概要..............................................................................................................................................31.1创意前景和产品简介...................................................................................................................31.2公司基本情况及管理团队..........................................................................................................31.3市场分析与营销策略...................................................................................................................41.4产品、服务、制造......................................................................................................................41.5投资、财务及风险分析...............................................................................................................52.企业介绍............................................................................................................................................52.1企业理念.......................................................................................................................................52.2公司简介.......................................................................................................................................52.3公司情况......................................................................................................................................62.4企业的总体战略..........................................................................................................................72.5企业的具体发展战略.................................................................................................................102.5.1企业初期发展战略(1-2年).........................................................................................102.5.2企业中期发展战略(3-5年).........................................................................................122.5.3企业长期发展战略(5-10年).......................................................................................122.6创业机遇....................................................................................................................................13第三章产品与服务..............................................................................................................................133.1产品介绍与开发........................................................................................................................133.1.1初期产品介绍....................................................................................................................13(5)情人节系列(12种).........................................................................................................163.1.2中期和后期产品策划.........................................................................................................233.2产品包装....................................................................................................................................233.3定价策略....................................................................................................................................233.4服务............................................................................................................................................233.5产品分析....................................................................................................................................243.5.1产品优劣势分析................................................................................................................243.5.2产品的市场前景预测........................................................................................................253.5.3产品的品牌和专利............................................................................................................25第四章市场分析和营销策略........................................................................................................264.1市场分析....................................................................................................................................264.1.1市场宏观分析.....................................................................................................................264.1.2市场微观环境....................................................................................................................274.2市场营销策略............................................................................................................................324.2.1目标市场战略....................................................................................................................324.2.2市场开发战略....................................................................................................................344.2.3品牌战略............................................................................................................................344.2.4分销策略.....................................................................................................
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