万科房地产英文论文.doc
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万科房地产英文论文.doc
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Realestateindustryofourcountrymarkettrendexpectation
——Vankeasanexample
RealestateistheleadingindustryofthenationaleconomyinChina,inthemodernsocialeconomiclifeplaysavitalrole.Afteryearsofdevelopment,Chineserealestateindustryisinintoalarge-scale,thebrand,thescaleoftheoperationperiodoftransition,thegrowthmodeofrealestateisspeedtopayattentiontothescaleoflayparticularstressonbenefitandmarketsegmentationtransformationfromdependmainlyongovernmentregulationtorelyonmarketandtheregulationofthechangeinthepatternoftheenterpriseitself.
IChina'srealestatemanagementanddevelopment
In2006,Chinapromulgatedbythestandingcommitteeofthe"thesixcountries"includinghousingstructure,tax,credit,land,cheaprentandeconomyapplicableroomconstructiontopromotethehealthydevelopmentoftherealestate.InMarch2007toAugust,theChinacentralsixtimeinarowimprovebenchmarklendingrate,for13timesraisedepositreserverate,sixtimeinarowofaccumulationfundloaninterestrateincrease.Togovernmentcontinuestousecreditpolicyandtaxpolicytocurbtheriseinhouseprice,butthegovernmentcontrolofthepriceofthehouseunderpowered.
In2007,theU.S.Subprimemortgagecrisistriggeredglobalfinancialtsunami,atthesametimeforChina'seconomicpolicywasalsohashadconsiderableinfluence.ButtheU.S.creditcrisistoChina'srealestatemarket'sinfluenceisnotsingleagain,inashorthousingpricesfall,September2008toOctober,thecentralbankhastwocutbenchmarklendingrateandhousingaccumulationfundloaninterestrate,maketightenpolicybegantoloose.Soinearly2009,withsuchaspectacle:
WhentheAmericanrealestatepricesfallinexpanding,andChina'srealestatebuttherewasupagainst.
Inordertoalleviatewarmsupagainhouseprices,thegovernmentputmoreattentiontoturntothehousingstructure.Theministryofconstructionin2009intheconstructionoflow-renthousingallspentmoneyintoashighas33billion.Theministryoflandandresourcesannouncedthe2010yearsforthehousingplan,plantohousinglandsupplyamountmorethan130%year-on-yeargrowth.Ina2011article"eightcountries",thecentalgovernmentagainincreasedsecurityroomconstructionforce,improvetheconstructiontargetto10millionsets.
IIChina'srealestatemarketofthespecifictrends
1.Policy:
Centraladhereregulationdoesnotshake,reasonablerequirement
protected
Thefirstquarterof2012,tofurtherconsolidatecontrolachievements,promotehousepricereasonableregression,thecentralgovernmenthasrepeatedlystressedtheinsistonrealestateregulationnotbemoved.berestrictedtobuypolicyimplementation.Relevantdepartmentshavesaidstrictenforcementmeasuresattitudetocontinue.Ontheotherhand,inspecificpolicyimplementation,controlpolicies"havekeeppressure",continuetoslowdowninvestmentdemandspeculationatthesametime,alsoproposedtotheautonomyofdemandprotection,continuetocarryoutthelawdisseminatingcreditpoliciestosupporttheloandemandfirstsuite.
2.Bridalchamber:
thenationalinvestmentgrowthcontinuetostartback
Nationally,JantoFeb2012,investmentinrealestatedevelopmentandstartnewgrowthof27.8%and5.1%,respectively,continuetogrowfasterfallback.From20keycities,thetotalturnoverofthefirstquarterfell16percent,thelowestinrecentyearsoverthesameperiod,thethird-tiercitiesthelargestdecline,themostprominenteffortstoreboundinthesecond-tiercities.PricesinceSeptember2011,100-citypriceindexchainforsevenmonthsdown,declinetothehighestlevelinFebruary,thedeclineinFebruary,unchangedfromMarch,adropofstabilization;sub-urbanpointofview,thepriceadjustmentbythefirst-tiercitiestransferredtothesecondandthirdline;pricereductionprojectswithsmallandmedium-sizedroompricesbytheexpansionoftheLiberalbrandHousingprices,thespreadofsuburbsinsidethecity,diversificationofpromotionaltools.
Figure1:
realestateandresidentialdevelopmenthasaccumulatedyear-on-yeargrowthandinvestment
Datasources:
CREISmiddlefingerdata,
Developmentinvestmentgrowthcontinuestofall,butthehouseisgreaterthanthewholebyrealestate,growthhasbeenlowerthantheaveragelevelinnearlyfiveyears(about25%)
3.Land:
pricevolumecontinuetodrop,premiumrateshavefallentohistoricminimum,clinchadealpriceofmainstream,sellone'sownthingsbyexpanding.
2012quarter,landmarketcontinuestoslump,floorallvalencetocontinuedown,premiumratesreachedanewlow,thecountry's300cityhousinglandappearanceallvalence12.2%year-on-yeardrop,premiumratesfelltothelowestint
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