BEC中高级口语总结根据陈小蔚口语书各主题总结修改版.docx
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BEC中高级口语总结根据陈小蔚口语书各主题总结修改版.docx
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BEC中高级口语总结根据陈小蔚口语书各主题总结修改版
第一篇:
BEC中高级口语总结(根据陈小蔚口语书各主题总结)
主题
一.商务旅行/差旅
(1)前期准备preparation1.accommodation:
bookahotel(hall等)withadequateworkingfacilities(suchasfaxmachine,internetaccess,computers等)
2.transportation:
chooseaconvenient(suitable)meansoftransportation
(2)费用:
hotelbills,travelingexpenses,publictransportationfares,faxortelephonecharges,
cliententertainmentexpenses(3)考虑因素:
文化差异culturaldifferences:
differentthoughtpatterns;workingstyle;waysofdecision-making;shoppinghabits;waysofseeingtheworld如何应对:
1.promotetheglobalmindset2.becomesensitivetotheculturaldifference/beopen-minded3.respectfornativeculture4.considerculturaltaboos5.thestaffshouldacquaintwithdifferencesinlanguage,lawsandsocialcustoms6.relocatetheemployeetoworkabroadtoexperiencedifferentworkingstyle
二.员工培训training
(1)主要内容:
(内容+意义
municationskills+avoidmisunderstanding;gettheworkwelldone
2.customerservice+itiscriticaltomeetcustomers‘needs;increasecustomers’satisfaction
3.interpersonalrelationship+enhancemutualunderstandingandtrust
puterskills+itisimportantforconductingadministrativeandoffertasks
5.safetytraining+givepracticaladviceforavoidinggettinghurt
6.businessethics(商业道德)+customers‘sloyaltyandtrusttothecompany
(2)重要性
从公司发展的角度看:
1.enhancecompanyimage2.increaseproductivity从雇员的角度:
1.increasejobsatisfaction
2.boostmorale(amongemployees)
3.enhanceefficienciesinprocesswhichresultinfinancialgain
4.reduceemployeeturnover/retainemployee
5.acquiremorepracticalskillsthatisbeneficialforthepersonaldevelopment
6.ensureemployeeshavegreatercommitmentintheirwork/continueeffort
7.ensureemployeeskeepupwiththelatestinformationformarkettrend
9.helpthemhaveaclearideaoffuturejob
(以上的好处或重要性适用于任何有关公司发展的政策措施或活动)(3)如何使培训有成效
Goodpreparationensureseffectivetraining(任何有关准备的主题都可以套用)1.maintainapositiveenergyandattitude2.fullyequippedfacilities3.meetthetrainingneeds/requirements4.companybudget5.well-organizedmaterials(4)如何鉴定培训是否具有成效
1.organizearelevanttest
2.toconductasurveytoparticipantstoseewhethertheyhaveanyimprovementintheworkperformance
3.whetherthetrainingaddresstheissues/solveproblems
三.激励员工留住员工
措施:
(具体措施+好处)1.offerfinancialbenefits/bonus
2.effectivetraining+同上training的好处
3.providecozy/comfortableworkingenvironment+feelatease/increaseefficiency4.paidholiday+release5.profit-sharingplan公司利润分享制6.stockoption7.constantcommunicationbetweentheemployerandtheemployer8.flexibleworkinghour+balanceworkandlife/reservetimeforfamily,hobbyorpersonaldevelopment9.offersomespecialgiftthatmeetemployee’sexpectation10.opportunitiesforpromotion11.offerphysicalhealthcheck-upforthestaff/membershipordiscountathealthandfitnessclub
四.招聘Recruiting
(1)招聘方式(优缺点)
1.内部招聘internalpromotion
优点:
havemoremotivationalvalueboostmaralencourageemployeestocontinueeffortgiveotheremployeesanticipationofpromotionreducetheorientationandtrainingcostmakegooduseofabundanthumanresources
缺点:
ifnotfair,itwillleadtointernalconflict
补充一下内部招聘的具体做法:
aselectiontest/well-designedinterview/checkrecordof
pastperformance/appraisal
2,外部招聘externalrecruitment
优点:
receiveasourceofnewideas/latestknowledge
avoidunfairselecting
becontributabletocompany‘soverallgrowthandsuccess
缺点:
deprivecareeranticipation
discouragemorale
Increasetrainingcost
其他招聘方式(TV,newspapers,internet,recruitmentcompany)各种方式的优缺点:
优+缺(同广告不同宣传方式的优缺点)
Interne(onlinerecruitment):
lostcost;reachvastaudience/attractwideattention;attractpotentialcustomes+maybeannoyingTelevision:
reachvastaudience+highcost;peopleoftenchangechannelsNewspaper(putadinthelocalnewspaper):
reachvastreader+lifespanisshort,readersoftendiscardthemquickly
askarecruitmentcompany:
professional+highcos;cannotfindtherightperson
五.广告宣传方式(招聘,发表新产品等)launchaadvertisingcampaign,publicity1.Interne(onlinerecruitment):
lostcost;reachvastaudience/attractwideattention;attractpotentialcustomers+maybeannoying2.Television:
reachvastaudience+highcost;peopleoftenchangechannels3.Newspaper(putadinthelocalnewspaper):
reachvastreader+lifespanisshort,readersoftendiscardthemquickly4.radio:
lowcost5.giveoutfreesample:
giveapersonalexperience
6.senddirectemailtotargetcustomers:
getamailinglistoftargetcustomers;attractpotentialcustomers+peopleoftenignoreorjustdeleteitimmediatelywithoutopen(shoulduseattractiveheadline)7.giveoutleaflets
六.商务会议
(1)前期准备(召开前要考虑的要点)
1.agenda(keypoint):
setoutinadvancetostatedate,timeandlocation;informthemofalltheitemstobediscussedtogether;askthemforsuggestionsforitems
2.venue:
chooseasuitablevenue;withconvenienttransportation;bigenoughtoaccommodatealltheparticipants;
3.facilities:
fullyequippedwithnecessaryfacilitiessuchasoverheadprojecter,fax,telephone,computerwithaccesstotheinternet
4.thesize/lengthofthemeeting
(2)集会的目的:
1.keepontrackofmarkettrend(torespondquickly)
2.gatherideastoreachmoreworkablefinaldecision
3,offerplatformtosharevaluableexperience3.exchangeviewstosolveproblem(3).其他形式的集会活动
1.buffetdinners
2.afternoonteatime
3.sightseeingtour
4.anrewardceremony目的同上:
商务会议的目的
(4).参会需要带的文件(只是个大概):
1.workplans
2.analysisformarkettrendanddevelopment
3.salesreport(销售会议)
4.relatedfigures/data
giveaoverallpicture;usefulforsettinggoals/targets
(5)参加会议需要注意什么(会中):
1.listencarefully:
showrespecttoothers;benefitfromtheirviews
2.takenotes:
ensurenotmisstheimportantitems;usefulforlaterreference
七.缓解工作压力/应对繁重工作
(1).表现:
consistentlyworkinglate
workingthroughlunch
cometoworkevenwhenill/oftenaskforsickleave
rushtomeettightdeadline
bringworkhome
(2)后果:
highturnover;poorperformance;inlowspirit;lowerproductivity(3)解决措施:
(具体措施+好处)1.timemanagementtraining:
prioritizealltasksinorderofimportanceandurgency+feelateasewiththeirroutinework2.flexibleworkingtime+balanceworkandlife3.providesomesportsfacilities/organizesportsactivities+enhanceemployees’health4.encouragetotakeupahobby+getoffthefatigue5.providecoffeeroomsandnutritiousrefreshment+helptorelax6.providechildcare/eldercare/transportationfacilities+helptocopewiththeseresponsibilities
八.解决公司危机的措施:
Itisreallytimethatweshouldtakesomeimmediatemeasures1.issueanewsrelease2.makearrangementforthevictims3.offerallkindsofassistance4.offersomecompensation5.assignsomestafftotheirfamilytohelptocopewithtragedy6.makeapromiseto
7.organizesomerelatedtrainingprogrammeabout8.(产品)recallalltheproductfromthemarkettopreventpossibledanger
九.公司选址/迁址
考虑因素:
1.getclosertothetargetmarket2.cheaperlaborcost;lowratesofcorporatetax3.site:
well-establishedandfast-growingbusinessarea(whichhavehighlevelofdemandforservices)
4.convenientpublictransportation5.leasingrent(chooseonecanaffort)6.avoidcompetition7.considerexpansionpotential(whichoffersomeflexibilityandroomfortheexpansionofcompany)
8.betterworkingenvironment
好处:
boostbusiness;leadtohigher-qualityperformance;increasecompany‘sprofits
(这几个都是万能短语)
十.市场营销(产品相关的话题)
(1)产品属性:
brand;price;quality;after-salesservice;reputation;reliability
(2)价格的制定
影响因素:
competition;supplyanddemand;customers’perceptionofprice措施:
offerseasonal/trade/cashdiscounttostimulatedemand,boostsale
Carryoutsurveytofindoutcustomers’needsandtastes(3)产品推销/推广
目的:
aimattargetmarket;promoteproductefficiency;meetandbeatfiercecompetition
capturealargemarketshare(占领市场较大份额)方式:
1.launchaadvertisingcampaign(略,见上)2.personalselling:
employsomeexperiencedsalepeople3.salespromotion:
offerpromotionalgifts;coupons优惠券;rebate回扣;loyaltyscheme;sweepstake抽奖;freesamples;tradingstamp;contest4.publicity:
massmedia好处:
attractpotentialcustomers;boostthesaleofproduct;encouragecustomerstotrynewproducts(4)客户服务customerservice目的:
increasethelevelofcustomersatisfaction;meetcustomers’expectation;improvethestandardofcustomerservice提高服务质量的措施:
1.Haveanafter-saleservicessupervisionsystem(minitor,supervise)
2.stafftrainingprogramme(improvestafffriendliness;thespeedofservice;learntodealwithcustomercomplaints)3.checksalesfiguresregularly4.obtainfeedbackfromcustomer(setupahotline;conductasurvey)(5)留住顾客
目的:
maintaincustomerloyalty;keepcustomer措施:
1.understandwhatthecustomerneeds2.providehighqualityproductandgoodservice3.offersomediscounttoregularcustomer4.upgrateinteriordecoration
十一.招待客户具体款待方式+好处
(1)appropriatetypesofactivities:
1.arrangeabigwelcomingdinner+showwarmwelcome/hospitality;makethemfeelatease;setastageforconversationandpotentialbusiness2.showthemaroundourcompany,especiallythebestpart+givethemanoverviewofourfacilitiesandproductionmethods3.takethemtoseeplacesofculturalandhistoricalinterest/experienceculturalevents(plays;concerts;sportevents)
+offerusgoodopportunitiestogettoknoweachotherbetter;givethemmoreinsightintoourwayofdoingbusiness;helpencouragetheirbusiessinterestinchina;haveachancetotakeinthelocalflavor
(2)cost
highcostmeansexcellenceinservice(3)businessobjectives1.haveaclearplaninmind2.workoutalistofspecificbusinessobjectivestoachieve3.landbusinesscontracts
第二篇:
BEC高级口语总结
一、团队合作
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- BEC 中高级 口语 总结 根据 陈小蔚 主题 修改