高中英语 Unit1 Advertising教案 译林牛津版必修4.docx
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高中英语 Unit1 Advertising教案 译林牛津版必修4.docx
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高中英语Unit1Advertising教案译林牛津版必修4
2019-2020年高中英语Unit1Advertising教案译林牛津版必修4
课前学习:
翻译下列短语:
分数、小数和百分数
趋势、范围和限度
在高峰一张条形表
采访表相关问题
时髦音乐互动多彩
肯定与否定祁使与感叹
后悔做某事多达
对…感到惊讶令人回味
对……感到厌烦评论
为了…利益发起系列广告
社会关注打动某人
目标受众心中想着
决心做某事投合某人
关心担心把…讲清楚
使……构成整体提出一个口号
翻译下列句子:
1与单个广告不同的是,系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。
2你得确切地知道你想传递给人们的信息是什么,你又想让他们做什么,这很重要。
3要始终迎合受众的反应,这很重要。
4选择广告方式的主要依据是目标受众,以及何种广告最能被这一特定群体所接受。
课堂学习
1designdresses/theNationalStadium设计服装/国家体育馆
designaplotforone’snewnovel为新小说拟定情节aperfectcrime筹划一个天衣无缝的犯罪thewellpaperdesign墙纸的图案
beofpoordesign设计很差
havedesignsonone’smoney/life觊觎某人的钱/想杀害某人
bydesign故意地
2reactvi.
(1)反应,反抗(常与to连用)
Howdidyourmotherreacttothenews?
Shereactedbygettingangry.
你妈妈对这个消息的反应怎样?
她的反应是非常生气。
Theeyesreacttolight.眼睛对光起反应。
(2)(常与against连用)反抗,反对
Childrentendtoreactagainsttheirparentsbygoingagainsttheirwishes.孩子往往故意不听父母的话来示抗拒。
reactagainstoppression反抗压迫
(3)(常与with连用)发生化学反应
Anacidcanreactwithabasetoformasalt.酸碱化学反应成盐。
reacton[upon]对...起作用,对...有影响,;reactoneachother相互起作用
Unkindnessoftenreactsontheunkindperson.恶人有恶报。
reaction.cn常用介词to
Ourreactiontoajokeistolaugh.
我对他的建议的反应不是他们所料到的。
Myreactionstohisproposalwerenotquitewhatheexpected.
3get---across通过;使---被理解
Thebridgewasdestroyed,sowecouldn’tgetacross.桥坏了,我们无法通过。
Ispokeslowly,butmymeaningdidn’tgetacross.我讲得很慢,但我的意思还是没被理解。
HefounditdifficulttogethisChinesehumouracrosstoanEnglishaudience.
他发现自己的中国式幽默很难为英国听众理解。
getacross讲清楚,被理解getalong(with)有进展;(与……)相处
getaway走开,避开getdownto开始认真干(某事)
getin进站;收(庄稼)getoff下车;脱下;使不受惩罚;动身
geton上车;进展getover克服;康复;摆脱(情绪);熬过;
getround传播;蔓延getthrough做完;通过(考试);接通电话
gettogether欢聚getup起床;举办;化装
4appealvi.呼吁,恳求;吸引,引起兴趣;上诉;诉诸于n呼吁;恳求;感染,魅力;上诉
appealtosth.;appealtosb.forsth./todosth.
Thegovernmentisappealingtoeveryonetosavewater.政府呼吁每个人节约用水。
Iappealtoyoursenseofjustice.我呼吁你们拿出正义感
Weappealedtothemforhelp.我们向他求援。
Sheappealstome.我对她感兴趣。
Doestheideaofworkingforaventurepanyappealtoyou?
你有没有兴趣到合资企业去工作?
appealtoahighercourt(不服判决)提出上诉
anappealforaid/forgiveness恳求援助/原谅
Theteacherlistenedtohisappeal.老师倾听了他的要求。
Thegamehaslostitsappeal.这种游戏已引不起人们的兴趣。
makeanappealtosb.向某人提出呼吁/引起某人兴趣
5available可获得的,可找到的,有空的
Furtherinformationisavailableonrequest.详情备索。
Whenwilltheinformationbemadeavailable?
何时才能了解到情况?
Thiswastheonlyroomavailable.这是唯一可用的房间。
We’llsendyouacopyassoonasitbeesavailable.一有货我们就会给你邮寄一本去。
Everyavailabledoctorwascalledtothescene.所有能找到的医生都备召集到了现场。
Willshebeavailablethisafternoon?
今天下午她有空吗?
availableadj.可用的,可获得的,有效的,适宜的
sth.(受体)+be+available+to+sb.(主体)某物对某人来说是可得的
Theinformationisavailabletoanybody.
Theticketisavailabletoyoufor3days.(三天内有效)
Ticketsareavailableattheboxoffice.票房有票。
sb.(主体)+be+available+for+sth.(受体)某人对…来说是合适的
Heisnotavailablefor/upto/fitforthejob.
Areyouavailableforameetingtomorrow?
6approachvt./n接近,靠近,建议,要求,(待人接物或思考问题的)方法,方式,态度
Weheardthesoundofanapproachingcar/acarapproaching。
我们听见一辆车驶近的声音。
Sheapproachedthebankforaloan.她向银行要求贷款。
Theschoolhasdecidedtoadoptadifferentapproachtodiscipline.
学校决定采用另一种方式解决纪律问题。
Shetookthewrongapproachinherdealingswiththem.她用错误的手段和他们
课堂检测(运用本节课所学短语句型完成下面的短文)
forthebenefitoflaunchanadcampaignreachsbtargetaudiencehaveinmindappealtobeconcernedwithgetsthacrossputtogether
为了公众的福利,我们可以使用媒体发起系列广告。
系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。
我们想影响的特定群体就是目标受众。
广告商必须始终想着目标受众,要始终迎合他们的反应是这很重要。
构建系列广告时,考虑运用那种方式把你的信息讲清楚。
只有打动你的受众,发起的系列广告才能取得能成功。
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能力提升:
任务型阅读请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入最恰当的单词。
注意:
每空1个单词。
Tobeagoodteacher,youneedsomeofthegiftsofagoodactor;youmustbeabletoholdtheattentionandinterestofyouraudience;youmustbeaclearspeaker,withagood,strong,pleasingvoicewhichisfullyunderyourcontrol;andyoumustbeabletoactwhatyouareteaching,inordertomakeitsmeaningclear.
Watchagoodteacher,andyouwillseethathedoesnotsitstillbeforehisclass:
hestandsthewholetimeheisteaching;hewalksabout,usinghisarms,handsandfingerstohelphiminhisexplanations,andhisfacetoexpressfeelings.Listentohim,andyouwillheartheloudness,thequality(音色)andthemusicalnoteofhisvoicealwayschangingaccordingtowhatheistalkingabout.
Thefactthatagoodteacherhassomeofthegiftsofagoodactordoesn'tmeanthathewillindeedbeabletoactwellonthestage,forthereareveryimportantdifferencesbetweentheteacher'sworkandtheactor's.Theactorhastospeakwordswhichhehaslearntbyheart;hehastorepeatexactlythesamewordseachtimeheplaysacertainpart,evenhismovementsandthewaysinwhichheuseshisvoiceareusuallyfixedbeforehand.Whathehastodoistomakeallthesecarefullylearntwordsandactionsseemnaturalonthestage.
Agoodteacherworksinquiteadifferentway.Hisaudiencetakesanactivepartinhisplay:
theyaskandanswerquestions,theyobeyorders,andiftheydon'tunderstandsomething,theysayso.Theteacherthereforehastomeettheneedsofhisaudience,whichishisclass.Hecannotlearnhispartbyheart,butmustinventitashegoesalong.
Ihaveknownmanyteacherswhowerefineactorsinclassbutwereunabletotakepartinastage-playbecausetheycouldnotkeepstrictlytowhatanotherhadwritten.
(1)______________andActing
(2)__________betweenagoodteacherandagoodactor
Agoodactormustbeableto:
·holdtheaudience’sattentionorinterest
·speak(3)____________withacontrolledvoice
·actwhatisbeing(4)__________
Agoodteacher,justlikeagoodactor,will:
·alwaysstandinsteadof(5)_________still
·walkaroundusinghis(6)__________language
·changehisvoiceaccordingly
Differencesbetweenateacherandanactor
Agoodactorhasto:
·reciteandrepeathislines
·performinthesamewayfixedin(7)__________
·makeeverythingseemnatural
Agoodteacherhastoinventhis(8)_________ashegoesalongtomeettheneedsofhisaudience,who(9)______________inhisplayactivelybyquestioningandanswering,obeyingordersandsoon.
(10)__________
Agoodteacherisnotnecessarilyagoodstageperformer.
高考链接
UntillastsummerIhadaveryfortablelife:
wintervacationsskiingandsummercruises.Myparentsspentalotofmoneyonaprivateschool,sotheycouldgetmeintoapetitivemiddleschool.Everythingwasabouttomorrow,nextyear,mygraduation.Weneverhadtoworryabouttoday.
BeforelastsummerIneverthoughtmuchaboutthepeopleintheworldwholivedaytoday,everyday,whoselivesarecontrolledbypovertyandhunger.ThenIenrolledinatwo-weekintensiveprogram.Welivedina“TribalVillage,”inahot,dryopengrasslandinArkansas,astateofthesouth-centralUnitedStates.IamatribalmemberinMozambique,acountryofsoutheastAfrica.Everymeal,Imakethefireformyfamily,andfeeltheflameslickupmynostrilsasIblowtokeepthefuelalive.Icookmushwithvegetables.Thisisallmyfamilyisevergiven.
Ifeedthehenandthreerabbitstheirdinner.Igrowattachedtotherabbits,eventhoughIknowIshouldn’t.Inamethem.I’mnotgettingenoughtoeat;it’stimetodecidewhetherornottokilltherabbits.Ifeelpainbutit’saprivilegedchild’spainbecauseIknowIwillsoonbeeatingagain.That’snottrueforalotofotherchildrenaroundtheworld.
GrowingupfortablyintheU.S.,I’veneverhadtoworryaboutmydinner,andeventhoughthiswholeprocesswasonlyasimulation,itchangedmylife.NowIbelieveindoingwhateverIcantohelpfindpracticalwaystodefeathunger.
SoI’vebeepresidentofRootsandShoots,agroupworkingtoimprovelocalenvironmentsforpeopleandanimals.I’malsoworkingtocreateaprogramatmyhighschoolcalledthe“SafePassage”triptohelpyoungpeopleintheGuatemalaCitydump.AndI’vegotplanstodomore.
I'moftenthinkingoflaboringinthehotsunandthemillionswhostilldo.Now,Itrytolivefortodayandstopworryingsomuchaboutthefuture.WhenIeatorfeelfull,Iamgratefulforthisfortunatelifeandwanttoextendthesamefeelingtoothers.
Ibelieveinofferinghelptothosewhoneedit.
31.Whatistrueabouttheauthorbeforelastsummer?
A.Herlifewasundergreatpressure.
B.Herlifewaswell-planned.
C.Shedidn’thavetoworryaboutthefuture.
D.Shehadtoworryaboutherdinner
【答案】B
【解析】细节理解题。
根据UntillastsummerIhadaveryfortablelife因为父母已经给作者安排好了一切,故选B。
32.Wecanlearnfromthesecondparagraphthat_______________.
A.theauthorraisedsomerabbitsaspets
B.theauthortookpartinatwo-weekprograminAfrica
C.theauthorhadaverydifficultlifeinthe“TribalVillage”
D.theauthorneverthoughtaboutpoorpeopleaftertheprogram
【答案】C
【解析】细节理解题。
根据Welivedina“TribalVillage,”inahot,dryopengrasslandinArkansas,astateofthesouth-centralUnitedStates.作者在TribalVillage过着非常艰难的一段时间,故选C。
33.Theauthorfeelpainbecause____________.
A.sheisaprivileg
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