有头脑的人的选择.docx
- 文档编号:29508225
- 上传时间:2023-07-24
- 格式:DOCX
- 页数:9
- 大小:24.36KB
有头脑的人的选择.docx
《有头脑的人的选择.docx》由会员分享,可在线阅读,更多相关《有头脑的人的选择.docx(9页珍藏版)》请在冰豆网上搜索。
有头脑的人的选择
有头脑的人的选择
TheThinkingMan'sChoice
Contactismade.Nervesorderthehearttopumpfaster.Adrenalinsurgestoaction.Nervesconstrictthebloodvesselsintheextremitiesofthebody.Skintemperaturedrops.Fingersandtoesgrowcolder.Bloodpressurejump.Analcoholicoradopeaddictinthefirststagesofa"cure"?
Amanbeingcatapultedintoouterspace?
No!
Theseeffectsstemfromsmokingjustonecigarette.
TheUnitedStatesPublicHealthServiceisissuingcontinualwarningstosmokers.Iftheyabstaincompletelyfromsmoking,theirchancesofacquiringlungcancerwillbeonein275.Theirchancesofdyingoflungcancerwillbeonein10iftheybecomeheavysmokers—twoormorepacksaday.Lungcancerisfatalin95percentofallcases.
Butinspiteofglaringevideneeandfrequentwarnings,thepublicissmokingmoreandmore.TheDepartmentofAgricultureestimatesthatthisyear'sconsumptionofcigaretteswillreach180packsperpersonfifteenyearsofageandover.Howmanycigarettesdoesthismeanperperson—3600.
Whyissmokingsuchanimportantproblem?
Becausesmokingisnotamerehabit,assomanythinkitis.No,itismoreseriousthanthat.Ahabitcanbebrokeneasilyenough,butanaddictioncannot.Smokerslapseintohelplessness!
DanielSchubert,oftheUniversityofChicago,quizzed226studentsatalargeNorthwesterncollegeabouttheirsmokinghabits—whytheystarted,whatsatisfactiontheygot,andiftheywantedtostop.AccordingtoSchubert,theywantedtoquitsmoking;buttheycouldn't.
Ifoneisaddictedtocigarettes,heisdependentuponthemphysically,aswellaspsychologically.Whatisit,ifitisnotaddiction,thatmotivatesamantogooutinsub-zeroweathertobuyapackofcigarettes?
Ifnecessary,hewilldrivetenmileslateatnighttofindanopendrugstore.Whatisit,ifitisnotaddiction,thatmakesamoocherofanotherwisecharmingyounggirl?
Iwastalkingtoaprofessornotlongagowhohadjustquitsmoking.Hetoldmewhatmostofyoualreadykno—thatoncethehabitisstarted,watchout!
Itisnexttoimpossibletostopsmoking.Iaskedhimhowheevermanagedtoquitwhenhehadbeensmokingoverapackadayfortenyears.Listentohisstory.
"Well,Icutdowntoone-halfpackadayforthefirstweek.
Iwastouchymostofthetime.Theslightestirritationmademynervesjangleandmyheadwanttoexplode.ThenextweekIsmokedfivecigarettesadayandhadanevenworsecaseofnerves.ThenthefollowingweekIchewedgumandsuckedonmints,candy,andpipestems.Frankly,Iwasn'tsurefromonemomenttothenextifIcouldkeepgoing.SomehowImadeit."
Manyofyouknowwhatthisprofessoristalkingabout;you,too,havetriedtobreaktheaddiction,buthavefailed.Inthefewminuteswehaveheretodaywecananalyzethemotivesattherootofoursmokingproblem.
Perhapswecanassurethosewhodonotsmoke,(andIamhappyIcanstill
ineludemyselfinthisgroup),tonipinthebudtheurgesofthosewhoareabouttobeginsmoking,andtoencouragetocut-downthosewhoarealreadyconfirmedsmokers.
Let'sbeginwithgrouppressures.Weracetomaturity,togrowupallatonce.Wewantpoise,selfconfidenee,andlotsoffriends;wewanttobeaccepted.
Thisneedforacceptaneeremindsmeofanincidentthatoccurredinacampussororityhouseduringthe"rushingperiod"lastfall.Asororitymemberofferedarusheeacigarette.Eagertopleaseandnottoseemdifferent,thegirlblurtedoutaconfident,"Oh,yes,I'dloveone!
"Theactivestruckamatch,wascalmlyextendingittowardtherusheewhentheflusteredfreshmanmettheactivehalf-waywithcigaretteinhand.Theactivewasthunderstruck.Youcanimaginehermixedemotionswhilestrivingtostifleheramusementandatthesametimetounderstandthatthepoorrusheehadneversmokedbefore.Intheexcitementofthemomentshewasonlyconcernedwithbeingaccepted.
Thenthereisthegirlwhoisseatedinagroup,notknowingwhattodowithherhands.First,sherollsandunrollsthecurlbehindherleftear;thensherummagesinherpurseforsomearticletowaveasaprop.Aninspirationflashes,andsheremembersthepackageofKentsinhercoatpocket.Whydidn'tshethinkofthembefore?
Shealwaysdidthinkwomenwhosmokedlookedmature.Whataconvenientproptohavebroughtalong.Convenient?
Yes,sophisticated?
No.Yearsago,awomanwasthoughtsophisticatedifsheknewhowtosmoke.Menwereimpressed.Buttodaythepictureischanging,aseveryoneknowshowtosmokwageelevenorup.Perhapsnowthenoveltyshouldbethenonsmoker?
NowIaskyou.Isawomancharmingifshecansitwithherhandsfoldedgracefullyinherlap,orisshemorecharmingwhilefidgetingwithonecigaretteafteranother?
Andyoumenspecifically—whichdoyouprefer—theladywhoneedsnopropstohavepoise,ortheladywhothinksacigarettemakeshermorealluringtoyou?
Takeagoodlookatawomansometimewhensheisinhaling.Shedragshard,makesapuckeringnoisewithherlips,tossesherheadbackdrawingadeepbreaththenbellowsthesmokeoutlikethegustfromarocketlaunching.Shemayevengosofarastoblowsmokeringsforyou.Isshedainty?
Isshefeminine?
Thepowerofsuggestionisanotherstrongmotivatingfactorinourlives.Haven'tyouwatchedsomeoneyawnandsuddenlyfeltyourownmouthgapeopen.Youletthepowerofsuggestiongetthebestofyou;andbeforeyourealizedit,you,too,wereyawning.Now,couldn'tthissamepowerinduceyoutosmoke?
Whynot,especiallythroughthemediumofadvertising.
Iamremindedofa"MostlyMalarky"cartoonthatIrecentlyclippedoutoftheChicagoTribune.Malarkystrolledintoadrugstore.Standingbeforethecounter,hescratchedhisheadinsilenee.Finally,hemutteredtotheclerk,"Iwantthethinkingman'scigarette,butIcan'tseemtothinkofthename."PoorMalarky.HeonlywantedapackageofViceroyasthe"thinkingman'scigarette."Afterall,ifheisathinkingman,ashethinksheis,heshould,byallmeans,smokehisownbrand.
Advertisersarefurthertoyingwithmen'segosbyappealingtotheirhiddendesirestobeenergetic,vigorous,andpotent.Marlboro,withitshairy-chestedmalesmoker,hassetthepace.Thecigaretteismadetoprojecttheimageofarugged,rough-and-readyguy.Doesn'tthisexplainwhymanycigaretteadsdisplaygreatflexingofmasculinemuscles?
Thewoman,too,isavictimofadvertising.Voguecigarettescatchhereye.Why?
Becausetheycomeinpastels.Howperfectlyexcitingforthefemaleworld!
Justthink!
Shecannowbuycigarettestomatchherwardrobe;andwhat'smore,shecanpurchasematchingcigarettecasesandlightersinanycoloroftherainbow,withjewelsorwithout.
Yes,wearefrequentlyvictimsofsuggestivedevices.Dr.ErnestDichtter,headoftheInstituteforMotivationalResearch,hasconductedaseriesofstudiesforadagenciesonthesubjectofsmoking.Hestates,"Peoplesmoke,notbecauseofthetasteofcigarettes,butbecausesmokingprovidesthemwithcertainpsychologicalsatisfactionstheycangetinnootherway."HeaddsthatcigarettesareinvoIvedinaman'sstruggleforsurvival,stability,andsecurity.IamafraidIcannotagreewithDr.Dichter,forIbelievethatamancansurviveandcanfindsecuritywithoutcigarettes.Heneedsfood,heneedsshelter,heneedsloveandcompanionship;butcan'thesatisfytheseneedsinwaysotherthansmoking?
Rationalizationmakesastrongimpactonourlives.Arewecultivatingrationalizationsasanexcusetosmoke?
Iamafraidweare.Nodoubt50percentofusherehaveusedasanexcusetocontinuesmoking,thisverycommonremark,"IfIeverstoppedsmoking,Iwouldgaintenpounds."Perhaps!
Acigaretteat4p.m.doesnotcontainthecaloriesthatamilkshakedoes.Butthehealthywaytoloseexcesspoundsistoeattherightkindandtherightamountoffood.
Weagainrationalizewhenwebuyfiltertipcigarettes.Weassureourselvesthatthefilterreducesanydanger,butaccordingtotheJuly,1957editionofReader'sDigest,"Thetarandnicotinereductionpossiblethroughafilterrangesfrom7to17
percent.Thesepercentagesaretoosmalltobereallyprotective."Withaperfectfilternosmokecouldseepthrough—justhotair.Somanypeoplebelievethatfiltersarethesolutionthatfiltertipswillaccountforabouthalfofthisyear'soutput.Can'tweadmitthatwearebeingdupedtoformahabitthatisdetrimentaltomankind——ahabitthatleadstoaddiction?
Soyoubegintowonderifmaybeyoushouldquitsmoking—that,afterall,youareanindividual.Whatwouldhappentoyoutomorrowifsomeconclusiveproofshouldsuddenlycomeforth——proofthatcigarettesareaone-waytickettodeath?
Whatwouldyoudo?
Whodonotsmoke,you'veseenwhyothersstartthehabitandtheriskstheyaretaking.Beonyourguard.You,whohavetheurgetostartsmoking——youareperchedonafenceandcanjumptoeitherside.Whichwillyouchoose?
Andyou,whoarealreadyconfirmedsmokers,arenowconfrontedwiththehardestquestionofall.Ifyouwantedtostopsmoking,"Couldyou?
Couldyoubreaktheaddiction?
"
JeanNicot,theFrenchmanwhogavehisnametonicotine,believedthathehaddiscoveredamiracledrug.Todaywetrytofilteroutnicotinebecauseofitsharmfulnature.ThemodernJeanNicotsbelievethatsmokingmakesthewomanmoreattractive,moredesirable——themanmoremasculine,moreindependent.
Wesaywearethinkingmen!
Well,arewethinking?
Cigarette,anyone?
到位了。
神经命令心脏跳动加快。
肾上腺激素
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 有头脑 选择